BPCC has received very enthusiastic feedback about the training with the Academy being praised for subject coverage, know-how and most importantly the practical, hands-on approach to online marketing training. Every participant left the Academy with an Action Plan of a few ideas to implement immediately. Here are some examples:

“I have been in marketing for many years but online is new to me. I felt unsure if I was doing the right stuff. This Academy gave me a framework for my knowledge and confidence to do it right” Al Harris, General Manager, Media Group sp z o.o.

‘I will have a completely new approach to customer segmentation; it will transform our marketing.’ Marketing manager, jobs website.

“I realised that we have not paid enough attention to our guests: all effort invested in acquisition was wasted as soon as they left our hotels. Now I know how easy and efficient it can be to use online marketing as a powerful cross selling and retention tool” Michał Sobański, Product Manager Hotel Ossa Congress & Spa

”I will be much tougher with my agencies” Ewa Wolińska, Commercial Sales & Marketing Director, Commercial Union Polska