As India becomes more digitally connected, this special edition of Digital Intelligence shows how digital Indian consumers have become. It covers key media and technology trends, and helps you review whether your marketing strategy uses the right digital channels at the right level for where Indian consumers are today.
This update from our team in India, includes the rise of the digital consumer, latest local technology shifts, the growing role of mobile, the continued rise of social, and our editor's selection of case studies of high performing digital marketing. The research tops up your Digital Acceleration training and workshops, building on those guiding principles, and giving additional ideas for how to get the best results from agencies and budgets.
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India is the third biggest country in terms of internet users in the world, with a highly social and mobile audience. This snapshot takes a closer look at India's digital consumer, and the key trends driving the country towards a digital future. It's estimated as many as 121 million Indians are logged onto the internet. It is a sizeable number, but still a relatively small proportion of the country's 1.2 billion population. -
 At 73.9 million home and work internet users, the Indian online population currently ranks as the 3rd largest in the world after China and the U.S.
- With 75 percent of its internet users under the age of 35, India has the youngest skewing online population among BRIC countries.
Further
key stats...
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Horlicks has launched a new Facebook campaign in India to promote its new biscuit, inviting users to guess the plot of a new TV commercial with a number of clues. Watch the final TV commercial below. 14/08/2013 | Full story...
Coca-Cola's latest online video campaign taking Cannes by storm featured a 'Small World Machine', linking Indians and Pakistanis via a live communications portal- getting 1.5 million YouTube views in the process.
25/06/2013 | Full story...
Nestlé has launched a new video campaign in India featuring dancing babies- seeding the ad on YouTube ahead of its first TV broadcast and getting 1.5m views in the process. 30/01/2013 | Full story...
Supply and demand can be a tricky balancing act, but Indian snack-brand Parle Agro made smart use of Twitter as a way to gauge which stock to order next. Parle used Twitter to track stocks with consumers tweeting in about non availability of the baked snack Hippo. 16/01/2013 | Full story...
Allen Solly used a Twitter-powered billboard to attract and engage with users to launch a new clothing collection. The billboard houses 52 shirts, each arranged with a solenoid and the new collection graphic behind it. 16/01/2013 | Full story...
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Singapore is the nation most motivated to go online by entertainment; The Portuguese the most motivated by information and the Chinese by self-expression and transaction, according to new research by global media agency network Mindshare. 20/08/2013 | Full story...
KFC India has launched its first ever digital only campaign, promoting its Krushers at net-savvy teenagers in the country. 24/06/2013 | Full story...
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Komli Media is now using Facebook's RTB (Real-Time-bidding) platform, as the India-based media technology company looks to expand its offering to advertisers and publishers.
03/07/2013 | Full story...
As more people connect to the Internet in India, time spent social networking is exploding on sites like Facebook and Orkut.
20/12/2012 | Full story...
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Smartphone use in India has soared, with more than half of all web traffic coming from users with a mobile as their sole source of internet access, according to new research. 15/10/2013 | Full story...
This chart shows the growth of iOS and Android devices from January 2012 and January 2013. China no longer leads in terms of growth but still grew by 209% over the year. Colombia (278%), Vietnam (266%) and Turkey (247%) saw the highest amounts of growth over the period. 13/03/2013 | Full story...
Unilever has partnered with mobile marketing firm Brandtone, as the FMCG giant looks to target low-end mobile users in emerging markets including China, India and Indonesia. Watch this video from Brandtone, featuring Keith Weed, Unilever CMO, explaining the initiative below. 26/09/2013 | Full story...
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This chart shows the average time spent by unique visitors in March 2013 on the the top 10 online properties in India. 10/10/2013 | Full story...
This chart shows the top 10 online destination in India. Google sites came in top with over 69 million visits in March 2013. Facebook received the second highest volume of unique visitors with almost 60 million, it was also the only social media site to make it into the top 10. 10/10/2013 | Full story...
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www.DigitalStrategyConsulting.com/intelligence/ecommerce-and-eretailing
Ecommerce is a permanent shift in the behaviour of consumers and organisations. As it crosses its tipping point in each market, it creates a new structure for how the ecosystem works, so smart firms are using the new approaches to connect differently with suppliers and customers, boosting sales further through optimisation, ratings and reviews.
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This chart shows the percentage of each country's internet population who have bought something online. 40.4% of the worldwide internet population will make a purchase through a digital channel this year. 06/08/2013 | Full story...
Coca Cola is testing an online store for home delivery of all its products in India, as the beverage giant looks to tap the burgeoning e-commerce market for the first time.
10/06/2013 | Full story...
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