Digital Acceleration Programmes 2017

Digital capability. Delivered.

These award-winning digital marketing training programmes have been giving marketing teams their competitive edge since 2000, in more than 50 countries.

Digital Acceleration Programme (Advanced): Digital deep dives for brands and markets

Digital Acceleration Programme (Advanced): Digital brand deep divesLeading edge digital strategy coaching and problem solving for teams where being fit to win in digital is essential.

The DAP (Advanced) digital marketing training is a programme of Live Action Workshops, completely customised to the unique needs of your team and brands today. The focus is on "how-to" implement the key aspects of digital brilliantly, with strategists coaching your team, solving challenges together, and creating new plans to ensure your competitive edge.

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Digital Acceleration Programme (Brilliance across the basics): Essential skills for today's marketers

Digital Acceleration Programme (Brilliance across the basics): Essential skills for today's marketersThe award-winning training programme that has set the standard for digital capability transformation in 40 countries, ensuring all marketers become "Brilliant Across The Basics" of the digital channel mix.

This complete capability building programme transforms the digital knowledge, skills and confidence of your team - aligning them behind a shared vision of how digital can transform their brands, and giving them the approaches they need to succeed.

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Digital Acceleration Programme - Online edition: Brilliance across the basics

Digital Acceleration Programme - Online edition: Brilliance across the basicsIf you only have a small team in each country, there is now an online edition of this award-winning training programme that thousands of marketers have already completed ensuring any organisation can become "Brilliant Across The Basics" of the digital channel mix even if budgets for face to face programmes are not available.

This complete capability building programme transforms the digital knowledge, skills and confidence of your team - aligning them behind a shared vision of how digital can transform their brands, and giving them the approaches they need to succeed.

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Digital Opportunity Workshops: Deep dives to overcome a single digital challenge

Digital Opportunity Workshops: Deep dives to overcome a single digital challengeThese are digital deep dives - intensive face to face one day Live Action Workshops designed to overcome a single specific challenge faced by a brand or team.

The opportunity workshops focus on key specific projects like the plan for a new campaign, the conversation strategy for a social media presence or a setting up the right KPIs to use in managing your agencies. For these we work together to find a suitable date to have the strategists based in your office, and encourage all the related internal stakeholders to attend the workshop. In the planning phase we use conference calls and Live Meetings to identify the key issues, and afterwards we put together the cascades and action plans for marketers to give to their teams and agencies.

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Digital Booster Clinics: Tactical improvements for digital marketing campaigns, owned and earned media

Digital Booster Clinics: Tactical improvements for digital marketing campaigns, owned and earned mediaQuick tactical advice from world-class experts to strengthen the effectiveness of your digital marketing.

This is how to give an immediate boost to the effectiveness of your next digital campaign, social media strategy, relationship marketing programme, mobile plan or web content marketing. If your digital activity needs an expert pair of eyes to boost your success, then this is a cost effective way to improve your results and ROI.

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Digital Marketing Audits: Identifying opportunities for your brand

Digital Marketing Audits: Identifying opportunities for your brandFast analysis to help your team improve their effectiveness and the return on marketing investment they get from their digital marketing plans.

Getting the maximum value from your digital channels demands understanding what works best and why. In a fast changing environment, many brands have social media, websites, apps, games and email programmes that don't apply today's best practice, failing to engage stakeholders, build brand equity, generate sales leads, and create the real value they easily could.

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