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In this month's round-up, we look at advertising: Facebook's new ad formats, Amazon overtaking Twitter in ad revenue, and Google's new 'enhanced' campaigns. As the continued evolution of these 3 media properties builds on approaches covered in your Digital Acceleration training, there are more details on click-through.
New research on brand equity shows which brands are the winners among Generation Y, the digitally native 16-34 year-olds, with implications for every marketer - and there's more from Cannes, plus the latest online films that are driving earned media. There are dozens of infographics, charts and research, all grouped in the familiar sections from your Digital Acceleration.
Need quick tips on what these mean for your brand's plans in 2014? As a member of the Academy you can simply email us back.
Best from all the Digital Acceleration team
Danny Meadows-Klue
President
Digital Training Academy
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Is a sleeping giant awakening in the online ad industry? Amazon's ad sales remain a tiny portion of its overall revenues, but this looks set to change, with the retailer announcing ambitions to ramp up targeting and bring in $800m in ad revenue this year, overtaking Twitter in the process.
06/06/2013 | Full story...
Facebook is reducing its number of ad units by half, as the social network looks to encourage more advertisers to the site with a simpler format range, tailored to key marketing objectives.
07/06/2013 | Full story...
Web pages that rank higher in Google searches tend to have more Google+ plus ones and Facebook shares, but keyword domains are becoming less important, according to new US research.
27/06/2013 | Full story...
New research from Adobe shows how using Google Enhanced Campaigns boost your online marketing results, so here's how it works and tips for improving effectiveness of paid search advertising by getting the Google Enhanced Campaigns tools working effectively for you.
19/06/2013 | Full story...
The average adult smartphone user in the US spends 58 minutes daily on their device, with iPhone users spending longer on their mobiles than Android users, according to new smartphone usage data.
05/06/2013 | Full story...
Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK's 'Generation Y' of 16 to 34 year olds, according to a new survey.
07/06/2013 | Full story...
Google is poised to overtake Apple's App Store as the most popular app platform in the world, according to new reports.
03/06/2013 | Full story...
Apple is planning on launching larger size iPhones to rival the likes of Samsung's Galaxy S4 and the HTC One, according to a new report.
14/06/2013 | Full story...
YouTube now generates about 10% of Google's total revenue, as the video sharing site sees its ad revenues on mobile devices triple in just six months.
Watch the Bloomberg interview where the data was revealed here:
07/06/2013 | Full story...
Kantar Media has been appointed by BARB (Broadcasters' Audience Research Board) to collect and report census data for online TV viewing in the UK across all devices, providing more meaningful UK audience data for marketers.
20/06/2013 | Full story...
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Coca-Cola's latest online video campaign taking Cannes by storm featured a 'Small World Machine', linking Indians and Pakistanis via a live communications portal- getting 1.5 million YouTube views in the process.
25/06/2013 | Full story...
Continuing its surreal marketing efforts, Skittles' latest YouTube video viral campaign lets viewers select items to smash- with bizarre results.
13/06/2013 | Full story...
Mobile network giffgaff's latest viral campaign depicts a zombie apocalypse... with a twist.
11/06/2013 | Full story...
Mondelez International and Nabisco's Oreo, Trident and Ritz are using augmented reality technology to promote their sponsorship of One Direction's 2013 North American tour. The augmented reality packaging features the band on more than 21 million specially-marked packages.
03/06/2013 | Full story...
Oscar Mayer's latest app lets users create their own commercials centred around "Grandpa Frank". This mobile video case study looks at how the Kraft brand created consumer engagement and brand loyalty through new technology.
02/06/2013 | Full story...
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www.DigitalStrategyConsulting.com/intelligence/online-advertising
High impact ads that encouraged smart social sharing were big winners at this year's Cannes Lions festival, with Dove, Oreo and Lynx earning plenty of awards. With Salesforce boosting its marketing automation tools, this month we also take a look at the role of 'big data projects', and the barriers currently preventing marketing teams from getting the most from their customer details.
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www.DigitalStrategyConsulting.com/intelligence/search-engine-marketing
Google added nutritional data for over 1000 foods to its search results this month, further increasing the link between food labels and digital campaigns. The search giant also bought 'social sat nav' Waze- largely seen as a defensive move to stay ahead of Apple and Facebook in the mapping sector. In Russia, Yandex has added 'call-to-action' buttons within search results, giving brands a more direct link to consumers.
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Google has updated its search results to include details on calories, carbohydrates, proteins, sugars, and other information pertaining to nutrition, as the internet giant looks to capitalise on food search trends related to healthy eating.
03/06/2013 | Full story...
Google has bought crowd-sourced navigation app Waze for a reported $1.3bn (£835m), as the firm looks to extend its sat-nav tools.
Watch this video from Bloomberg discussing the deal here:
12/06/2013 | Full story...
New developments at Yandex unlock new approaches for search engine marketing in Russia. Their redesigned results pages unlock new digital marketing techniques for brands as new "snippets" allow results to be more deeply integrated.
Watch this video explaining how the service works below:
17/06/2013 | Full story...
- Can Google predict box office takings?
- Yandex detects short and long-term user interests with personalised search
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www.DigitalStrategyConsulting.com/intelligence/facebook-marketing
Facebook 'borrowed' a couple of ideas from Twitter this month. First adding 15-second videos to Instagram to rival Twitter's popular Vine service- which has already proved a popular and engaging channel for brands. Second, it added clickable hashtags to status updates, providing a new way for marketers to reach target audiences on the social network. One in-demand feature that Facebook is yet to implement is a 'dislike' button for annoying ads- an idea that has proved popular with many consumers.
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www.DigitalStrategyConsulting.com/intelligence/social-media-marketing
Is the 'unthinkable possible'? Some controversial data out this month suggests that Google+ will overtake Facebook for social sharing by 2017 in the US. Despite a relatively small base, Google+ activity and users are growing at an insane speed- certainly something for marketers to consider in their long term media planning. Meanwhile Yahoo continues its fight back with new 'Klout-style' ads based on social influence, and new data shows that social media is just as effective at driving in-store sales as those made through online retailers.
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www.DigitalStrategyConsulting.com/intelligence/mobile-marketing
Apple's Passbook app is taking off in a big way, letting consumers store digital coupons while giving brands a huge audience of affluent iPhone users to tempt with offers. Mobile payments are already paying off for Starbucks, which revealed that its app accounts for 10% of all purchases. We also take a look at the 7 'dos and don'ts' of app marketing with a handy infographic.
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www.DigitalStrategyConsulting.com/intelligence/content-marketing
More evidence that video ads are paying off this month, with news sites doubling their inventory last year. UK consumers are particularly hungry for video content, the Brits twice as likely to view pre-roll ads than the global average. The ad-funded iTunes radio was the big music story of the month, offering a new channel for marketers looking to reach Apple's audience.
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UK web users are twice as likely to respond to in-stream video ads than the global average, according to new research looking into online video ad trends.
12/06/2013 | Full story...
News publishers are running three times more video ads this year than last, with huge rises in investment coming from the automotive, sports and shopping sectors, according to new data from Google's DoubleClick ad network.
12/06/2013 | Full story...
Apple has launched its much-anticipated iTunes Radio music streaming service, as the firm looks to rival the likes of Spotify, Pandora and Google Music.
Watch this video from Bloomberg with highlights from the launch event here:
11/06/2013 | Full story...
More top multimedia content stories from this month:
- Global marketers 'believe online video more efficient than TV' (infographic)
- Are newspaper paywalls starting to payoff?
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www.DigitalStrategyConsulting.com/intelligence/marketing-through-gaming/
Microsoft was forced into a dramatic U-turn on its new Xbox One this month, with web outcry (and smart marketing from rival Sony) prompting the firm to backtrack on its used games restrictions and online access. Online gaming giant Zynga's woes continue with a further 520 job cuts, and we a global online gaming audience shows Asia and Europe lead the way for engagement.
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In one of the most striking examples of internet protest power yet seen, Microsoft has reversed its controversial decision to impose restrictions on pre-owned games on its upcoming Xbox One console.
20/06/2013 | Full story...
Zynga plans to axe a further 520 jobs, amid warnings that the Farmville games developer expects wider losses than it previously estimated.
04/06/2013 | Full story...
Worldwide, nearly 671 million people played an online game using a desktop PC or laptop in April 2013, with 145 million gamers playing on a daily basis, according this new infographic from comScore.
18/06/2013 | Full story...
More top gaming stories from this month:
- Android game console Ouya sells out on Amazon
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www.DigitalStrategyConsulting.com/intelligence/ecommerce-and-eretailing
Coca-Cola tested its first home delivery service in India this month, while popular budget clothes maker Primark finally went online via a partnership with ASOS. Amazon took on iTunes with 'AutoRip', giving free MP3 versions of albums to past customers - a sign of further 'digital replacements' to come?
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www.DigitalStrategyConsulting.com/intelligence/digital-marketing-regulation
The US
web
spying
scandal
dominated
headlines
this
month,
forcing
web
giants
to calm
fears
over
privacy,
with
Apple,
Facebook
and
Microsoft
disclosing
the user
data
requests
received
from US
authorities.
In the
UK,
Google's
tax
affairs
continue
to spark
controversy,
and the
search
giant
was also
given a
35-day
ultimatum
to
delete
the
European
wi-fi
data it
'mistakenly'
collected
via
Street
View
cars.
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