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Looking for smart brands with strong digital ecosystems? Look at how the arrival of a royal baby in the UK became a media event for Oreo, Pampers and many more. With a strong always-on digital strategy, it's easy to unlock extra reach and cut-through.
This month's update for Academy members also covers these mobile milestones:
- Samsung overtaking Apple in traffic and profitability
- Smartphone growth leaping
- The global mobile ad revenue boost
To top up your Digital Media Planning training there are updates on Facebook's mobile platform, Graph Search going live (with more ad targeting tools), and Twitter's new ad targeting. And if you joined our Social Media Conversation Training there's an update to the breadth of social platforms with a new 'wheel' chart.
Need more background, or extra advice from the tutors as you plan 2014? Simply mail us back.
Best from the Digital Strategy & Training team
Danny Meadows-Klue
President
Digital Training Academy
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www.DigitalStrategyConsulting.com/intelligence
Extra advice to build on your training. Need an advanced social media deep dive? Digital Acceleration Programme (Advanced) Live Action Workshops are now available for your market, category or brand. Email us back for more info...
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This month the world's media focused on one couple and one baby - attracting hundreds of millions of consumers, to thousands of high traffic pieces of content. Smart brands leapt at the opportunity creating branded content and tactical media buys. Danny Meadows-Klue, president of the Digital Training Academy, highlights some of the strongest approaches from marketers capitalising on Prince George's arrival: from Magnum to Oreo, Pampers to Coke.
It's a great illustration of what's possible when you apply the Digital Acceleration Programme training - strong digital ecosystems let brands unlock leaps in reach and effectiveness, making any big cultural event an easy way to share your brand's point of view.
26/07/2013 | Full story...
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Facebook is offering its social search tool to more users, following a beta test earlier this year, as the social network looks to make its vast archive of user data more useful to users and advertisers alike.
09/07/2013 | Full story...
Twitter is to display ads based on a user's browsing habits, as the social network looks to attract more advertisers to its site with a set of online behaviour advertising tools.
05/07/2013 | Full story...
Shares in Facebook have jumped 18% as the social network beat earnings expectations with stronger than expected mobile ad sales.
25/07/2013 | Full story...
Most of the world's mobile traffic now comes from Samsung phones, with the South Korean manufacturer overtaking Apple and Nokia for the first time last month, according to new research.
12/07/2013 | Full story...
As Apple's App Store turns five this week, new research shows it still leads the pack in terms of potential revenue for brands and developers alike.
11/07/2013 | Full story...
Asia Pacific remains the highest earning region for mobile ad revenues, but North America is catching fast, boosted by a rise in smartphone search ads, according to a new report.
10/07/2013 | Full story...
Getting into the top 10 charts on Apple's app store gives a huge boost for any mobile marketing strategy. New research indicates that apps need 4,000 paid downloads a day, earning $47,000 daily, to get into the top paid chart in the App Store.
09/07/2013 | Full story...
Not all social media fans behave in the same way. From 'deal seekers' to 'ranters', this infographic from ReachLocal looks at the top 7 types of social media users, and how brands can make the most of them.
26/07/2013 | Full story...
With so many social media channels and tools available, which one is right for your brand's campaign? From social commerce tools to crowd-sourcing platforms, the latest version of Brian Solis' 'Conversation Prism' looks at the social media landscape from a marketers perspective, to help select the right channel and platform based on clear business objectives.
02/07/2013 | Full story...
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Danone has picked Coupons.com to run a product sampling campaign via Facebook, as the firm looks to promote the new range of super thick yogurts, danio.
16/07/2013 | Full story...
Purina's dog food brand Beneful has created a canine-based Rube Goldberg machine for its latest campaign, creating a buzz online with 2 million YouTube views just 2 weeks after launch.
15/07/2013 | Full story...
Lynx has launched a humorous new dating app to help young men charm women and compete with their friends while on holiday.
26/07/2013 | Full story...
Pepsi Max worked with British magician to produce this head-scratching levitation stunt on top of a London double-decker bus - getting nearly 3 million YouTube views and plenty of press attention in the process.
01/07/2013 | Full story...
Lynx has launched a humorous new dating app to help young men charm women and compete with their friends while on holiday.
26/07/2013 | Full story...
Earlier this year, V Energy launched an online game in New Zealand inviting customers to steal their share of the $100,000 prize pool from each other. This case study looks at how the energy drinks band increase Facebook engagement 174% and sales 12% through this innovative (and
risqué) social gaming campaign.
25/07/2013 | Full story...
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www.DigitalStrategyConsulting.com/intelligence/online-advertising
In July, brands and publishers continued to experiment with new ways to engage with their audiences. The world's biggest news site Mail Online added an affiliate marketing channel, linking editorial content to vendors in what could prove to be a highly lucrative channel... for the right brands. Facebook was forced to change its ad placements after ads appeared on controversial pages. Meanwhile, Unilever became the first brand to test cross-platform campaign metrics from Neilsen. This month also saw Omnicom and Publicis merge, overtaking WPP as the largest marketing firm in the world.
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During May 2013, 13 million Spanish people accessed a travel website.
29/07/2013 | Full story...
This chart shows the percentage of ad impressions by category in Germany in April 2013. The top three advertisers for the period were eBay, Microsoft and Otto.
11/07/2013 | Full story...
France's Publicis and America's Omnicom have merged to create a marketing company bigger than WPP, vowing to take on Google in the battle for online ad revenues.
30/07/2013 | Full story...
The Daily Mail has begun an affiliate marketing scheme, offering advertisers paid links from MailOnline articles.
02/07/2013 | Full story...
Facebook has removed display ads from pages showing adult content after two major UK advertisers suspended their ads on the social network.
01/07/2013 | Full story...
Unilever and Mondelez are the first brands to sign up to Nielsen's trial of a service to measure combined TV and online ad audiences.
02/07/2013 | Full story...
More top advertising stories from this month:
- Google Analytics lets users run split tests with 'Content Experiments API'
- German car marketplace targets ads by phases in purchase lifecycle
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www.DigitalStrategyConsulting.com/intelligence/facebook-marketing
Twitter founder Biz Stone had some thought-provoking views on a Facebook 'freemium' model this month, but the social network looks to be shaking off last year's IPO jitters with strong mobile and desktop ad sales. New research also shows how the social networks users are left in the dark over the real number of people viewing their posts; and what might happen if they knew the truth...
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www.DigitalStrategyConsulting.com/intelligence/social-media-marketing
The Bank of America showed how NOT to manage social CRM this month, with an 'epic Twitter fail' involving Wall Street protesters. Meanwhile, Snapchat continues to grow - and advertisers are starting to use its controversial 'self destructing' ads. In other news, community site Reddit is fast becoming another major player in the US social scene, especially among young males.
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www.DigitalStrategyConsulting.com/intelligence/mobile-marketing
The use of 'adaptable mobile ads' that fit to any screen is proving six times more effective than normal formats, according to the latest data. This month we also take a look at a 'day in the life' of an Apple user (just when is the most popular time to reach the 'iOS audience'?) and track WhatsApp's meteoric rise in the chat app sector.
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www.DigitalStrategyConsulting.com/intelligence/content-marketing
Is it fourth time lucky for Google in the Web TV sector? The firm's new Chromecast $35 dongle has already proved popular- and could signal the future of TV. Meanwhile Spotify's payment model came under fire from Radiohead's singer- sparking an industry-wide debate about ad-funded music services. To round-up the month, we offer 7 content marketing trends for brands to harness during 2013.
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www.DigitalStrategyConsulting.com/intelligence/marketing-through-gaming/
Is the future of mobile gaming ad-funded? New data shows that paid apps are in decline and the freemium model looks set to rule- offering more opportunities for branded games and mobile ads. We also look at the top 25 Apple aps of all time (both paid and free) and look at Zynga's latest attempt to turn round its fortunes by poaching its new boss from Microsoft.
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www.DigitalStrategyConsulting.com/intelligence/ecommerce-and-eretailing
As the web spying scandal rumbles on, smaller privacy issues continue to emerge. New data shows that Brits are particularly cagey about giving their mobile numbers to brands. A Twitter gaff saw the social network post fake tweets from real users to promote their ads. Meanwhile Gmail has been accused of spamming after its new 'Promotions Inbox' sent users ads that they didn't sign up to.
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www.DigitalStrategyConsulting.com/intelligence/digital-marketing-regulation
As the web spying scandal rumbles on, smaller privacy issues continue to emerge. New data shows that Brits are particularly cagey about giving their mobile numbers to brands. A Twitter gaff saw the social network post fake tweets from real users to promote their ads. Meanwhile Gmail has been accused of spamming after its new 'Promotions Inbox' sent users ads that they didn't sign up to.
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