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Training update from your digital marketing excellence partner

Welcome to this week's round-up of research. Our editors have read through thousands of research papers, blogs, emails and news feeds to select the topics that matter most to digital marketers.

Always-on marketing needs always-on training support, so guide us on the topic areas you'd like covered in future editions or training webinars.

Need more research or have questions about the impact on your business? Simply email me and I'll connect you to the trainers and strategy specialists for your market.

Danny
Danny Meadows-Klue
President
Digital Training Academy

Twitter Vs Facebook: Which social media ads are best value for marketers?

Facebook has five times more active users and 10 times as many daily shares as Twitter, but falls short on mobile and engagement compared to its smaller rival, according to new research. 11/11/2013 | Full story and data...

Twitter Vs. Facebook: Network Reach

Digital Intelligence - Twitter Vs Facebook: Which social media ads are best value for marketers?

Asia-Pacific internet demographics: Update for largest markets

The centre of the online universe now lies in Asia-Pacific, more than 40% of the worldwide internet audience is now based in Asia-Pacific. 13/11/2013 | Full story...

Digital Intelligence - Asia-Pacific demographics: One region, many audiences

Email marketing trends: 'Focus efforts on content, not devices'

Email marketers must invest their resources in producing relevant content rather than become fixated on new devices and advances in email technology, if they are to maintain consumer interest in the medium, recent research published by the Direct Marketing Association (DMA) reveals. 12/11/2013 | Full story and data...

Digital Intelligence - Email marketing trends: Focus efforts on content, not devices

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US digital trends - Video top activity on PC mobile and tablets

Watching video is number one activity on all platforms in the US, with mobile become a key consumption platform, according to new research. 14/11/2013 | Full story and data...

Digital Intelligence - US digital trends - Video top activity on PC mobile and tablets

Top 5 luxury goods markets for digital: France leads the way

Consumers are increasingly turning to online channels to engage with their favourite fashion brands. Nearly 80 million people worldwide accessed a site from Jewelry/Luxury Goods/Accessories category using a desktop PC or laptop in August 2013, up 8 percent compared to the same period last year. 13/11/2013 | Full story...

Digital Intelligence - Top 5 luxury goods markets for digital: France leads the way

Christmas video ads start: UK retailer John Lewis leading with 'The Bear and the Hare'

John Lewis’ annual Christmas ad has become something of a major mark on the festive calendar in the UK. A few hours on from this year’s debut on YouTube, PR and marketing agencies Hotwire and 33 Digital have released the first social media stats on 'The Bear and the Hare’ cartoon, set for terrestrial TV broadcast on Saturday. 08/11/2013 | Full story...

Digital Intelligence - John Lewis Christmas ad: Social media reacts to The Bear and the Hare

  

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