This study of media consumption among a small group of people tracked how the balance of media is changing and the implications for advertising budgets and the effectiveness of marketing communications. Funded by the Online Publishers
Association (OPA) and conducted by the Ball State University Center for Media Design, the ‘Day in the Life’ project asked these key questions:
- What are the media consumption habits of the average American?
- What are consumers saying about when, where and how they use media?
- Which target audiences can be reached and engaged online?
- How does online complement offline media?
- What are the implications for media, advertisers and marketers?
Download the OPA White Papers - A Day in the Life: An Ethnographic Study of Media Consumption
