Digital Acceleration Programme (Brilliance across the basics): Essential skills for today's marketers

The award-winning training programme that has set the standard for digital capability transformation in 40 countries, ensuring all marketers become "Brilliant Across The Basics" of the digital channel mix.

This complete capability building programme transforms the digital knowledge, skills and confidence of your team - aligning them behind a shared vision of how digital can transform their brands, and giving them the approaches they need to succeed.

Overview of Digital Acceleration Programme

This is the foundation programme in the craft skills of digital marketing, showing teams how to use the full range of digital tools and channels to achieve the best results from their budget, time and agencies.

Delivered by world-class international tutors and digital marketing strategists, this diploma level programme ensures every marketer becomes "Brilliant Across the Basics" of the digital marketing mix. It includes the latest thinking on content marketing, relationship marketing, social, search, mobile, video, and web experience design - combining them together to ensure marketers can make effective choices and allocate budgets smartly.

Whether the focus is campaigns or always-on, technically advanced markets or D&E markets, a mobile consumer or a laptop consumer, there are versions of this training programme designed for your team’s needs.

World class strategists guide you through key areas such as:

  • Building consumer insight through digital tools
  • Owned media: Creating effective content, video and websites
  • Boosting the reach of your content through search engine discoverability
  • Paid media: Using online advertising effectively, online advertising creative design, maximising ROI from search engine advertising, effective online media planning
  • Earned media: Harnessing social tools and channels, boosting the reach of social media messages, blogger engagement
  • Digital media management: Using analytics to track performance and drive stronger agency management
  • Effective application of digital channels into an integrated communications plan

For the full syllabus and an overview of the approach, ask our tutors

Who should attend?

All marketers in a global brand or national operating company.
Teams that support marketers such as consumer insight specialists, media specialists, technology partners, finance partners.

Success outcomes for your team

  • An immediate shift in digital marketing knowledge and skills
  • Renewed confidence in how to apply digital marketing
  • A focus on effectiveness and return on investment
  • Transformed approached for agency management with greater accountability, and selection of the right KPIs to measure agency performance
  • A higher level of team cohesion and effectiveness
  • And personal transformation for less digitally-savvy senior marketers, enabling them to lead brilliantly

Learning approach

  • Analysis of the needs of your teams
  • Consumer insight
  • Online self-study for the foundations in digital marketing
  • 2 days of intensive training, exercises and workshops
  • Cascades of exercises
  • Leader-led learning follow-up activities

Complete project management

Our digital strategy directors manage the whole programme, from arranging calls and live meetings, managing travel and venues, to the briefing of stakeholders before workshops and the cascades of exercises that are used in leader-led learning follow-up activities.

  • Locations available: All countries
  • Number of participants per workshop: Up to 30
  • Set-up: 4-12 weeks
  • Enquiries: or call +44 (0)20 7244 9661
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