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Traffic to websites by tablet users is overtaking smartphone traffic,
50% of mobile searches get actioned within an hour, and Nielsen shows
where
consumers
are
located
when they're searching categories like 'food' or 'shopping' - all this just in the mobile section of this month's research round-up.
As an Academy Member we want to keep you briefed on how the market is evolving, so we've included dozens of infographics, charts and research reports - as well as the top 100 full stories from our blogs and the DigiAcademy
Twitter
feed: https://twitter.com/DigiAcademy.
Stories are grouped in the familiar sections from your Digital Training Academy skills development programme and online classroom - full details, videos and high resolution charts are on click through below. Advanced training programmes are running in 20 countries this year, so it's easy for your team to get the extra skills they need to win in digital.
And if you want quick tips about what these mean for your plans in 2013, simply reply back to this email to have a digital strategist send you some extra advice.
Best from all the Digital Acceleration Programme team
Danny Meadows-Klue
President
Digital Training Academy
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www.DigitalStrategyConsulting.com/intelligence
Extra advice to build on your training. Need an advanced social media deep dive? Digital Acceleration Programme 2.0 Live Action Workshops are now available for your market, category or brand. Email us back for more info...
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Time to optimise
Optimisation is the simple way to improve effectiveness without increasing your budget. Last month we asked you to "get geeky with the analytics" and find out how different digital assets performed; this month look for one small improvement you can make and watch the results. Maybe you could strengthen the language in website navigation to improve the click rate, or improve the call to action in web advertising? Simply try a small test and look at the results a couple of weeks later to see if there's a significant increase. Constant optimisation is part of the secret behind every successful digital business.
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In just one minute, 204 million emails are sent, six million Facebook pages are viewed and 47,000 apps and 1.3 million YouTube clips are downloaded worldwide, according to new research.
20/03/2013 | Full story...
Global websites are now getting more traffic from tablets than smartphones, at 8% and 7% of monthly page views respectably, according to new data.
08/03/2013 | Full story...
Seemingly innocuous behaviour on Facebook can reveal intimate details about a user’s personality- which could in turn help advertisers predict their sexuality, political views and religion, according to new research.
13/03/2013 | Full story...
Twitter users are spontaneously forming tribe-like communities of like-minded people who even share their own distinct languages, according to new research.
18/03/2013 | Full story...
Britain’s most influential bloggers, who are shaping the nation’s behaviour from what we eat to how we vote, have been revealed.
13/03/2013 | Full story...
Last month, whisky brand Maker’s Mark reduced its alcohol proof from 90% to 84%, sparking outcry as customers flocked to Facebook and Twitter to discuss ‘watered-down whisky’ and switching to rival brands.
06/03/2013 | Full story...
As technology advances and audiences become ever more fragmented, how has marketing changed, and what are the key skills for success? A new report attempts to define the role of the modern marketer, identifying analytics and resources as key areas for improvement.
07/03/2013 | Full story...
Corporate websites are still the top priority for digital marketers, but a social media presence on Facebook, Twitter and LinkedIn is becoming more important, according to a new survey.
18/03/2013 | Full story...
After weeks of rumours, Facebook has bought Atlas from Microsoft for an undisclosed sum, as the social network looks to boost its ad targeting capabilities.
04/03/2013 | Full story...
With wearable technology on the rise, Samsung has confirmed a Galaxy Smart Watch product is 'definitely' on its way, according to a news report.
20/03/2013 | Full story...
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Dove took its 'Campaign for Real Beauty' up a notch this month, as the Unilever brand deployed a fake PhotoShop plugin to catch designers in the act of manipulating model images.
13/03/2013 | Full story...
Reckitt Benkiser's skincare brand Clearasil and Microsoft Advertising have launched a campaign to offer teenagers the chance to win an exclusive performance for their school from X Factor finalist Amelia Lily. 12/03/2013 | Full story...
As social media and blogging sites pull readers away from traditional newspapers and their websites, one publisher decided to fight back with this clever banner campaign that highlights how opinions shared on social media aren't always reliable.
06/03/2013 | Full story...
On the back of its previous YouTube triumphs, Old Spice has continued its off-the-wall digital marketing with a new video series , following the exploits of its new marketing director 'Mr Wolfdog'- who just happens to be a wild animal.
19/03/2013 | Full story...
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www.DigitalStrategyConsulting.com/intelligence/online-advertising
The rapid growth in Real Time Bidding across Europe was highlighted in a report from Adform. The emerging method of buying and selling online display advertising inventory in real time one impression at a time - driven by technology platforms - is now seeing demand outstrip supply and, as a result, ad rates rising. And the surreptitious practice of online audience behavioural tracking, that enables ad targeting, was put under the spotlight through Channel 4's 'data baby' initiative and Firefox's 'Do Not Track' stance.
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www.DigitalStrategyConsulting.com/intelligence/search-engine-marketing
Search advertisers were given some food for thought this month with the contentious announcement from eBay that paid search was 'a waste of money' for big brands. Having found little discernible impact on sales when they switched off paid search - they declared that most people who clicked were loyal customers already. Also, up to 40% of search users are unaware of the difference between the paid and organic listings. These findings might make the top investors consider their ROI even more closely.
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www.DigitalStrategyConsulting.com/intelligence/facebook-marketing
With the much-rumoured acquisition of Atlas finally taking place the buzz around Facebook this month has been mainly about what they are planning to do with the ad serving technology and whether a new ad network to rival Google's in on the cards. In the meantime they have developed the current ad targeting offer to allow advertisers to target audience 'lookalikes' and revamped the news feed.
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www.DigitalStrategyConsulting.com/intelligence/social-media-marketing
The growing interest in Pinterest has been supported with the launch of analytics tools to monitor user behaviour on the online scrapbooking site. The move is seen as being part of the platform's strategy to forge closer ties with businesses and build a base for increased monetisation. LinkedIn purchased the news reader app Pulse as part of its strategy to become a one-stop business news and communications destination. And the social media analytics firm Klout launched an advanced service to offer businesses more insight into how and where online influencers are engaging with their brands in social.
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www.DigitalStrategyConsulting.com/intelligence/mobile-marketing
The smartphone wars between Apple and Samsung hotted up this month with the reveal of the new Samsung Galaxy S4 - a rival to the iPhone - at a glitzy New York event. And in the platform battle between Android and iOS it looks like the latter will win out according to research from IDC. As consumers increasingly adopt sophisticated hand-held devices, they use mobile search for instant shopping gratification, they prefer apps to websites, and are accepting of mobile ads.
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Conducting mobile searches whilst in store is the most popular action taken by the sample group. The opportunity to conduct searches whilst shopping provides people with the opportunity to make more informed decisions.
22/03/2013 | Full story...
73% of mobile searchers trigger additional actions and conversions. This data shows that the most popular action after conducting a mobile search is to continue researching (36%).
22/03/2013 | Full story...
This chart shows the growth of iOS and Android devices from January 2012 and January 2013. China no longer leads in terms of growth but still grew by 209% over the year. Colombia (278%), Vietnam (266%) and Turkey (247%) saw the highest amounts of growth over the period.
13/03/2013 | Full story...
The US and China have more than 5 times the active installed users than that of the UK, the world's third largest market. iOS and Android device adoption is also very high for both China and the US, China added 150 million devices to its base between January 2012 and January 2013, while the US added 55 million.
13/03/2013 | Full story...
The tablet market is set to boom over the next few years, with Android devices poised to overtake Apple as the leading operating system during 2013, according to new research.
14/03/2013 | Full story...
Over half (55%) of mobile searches that resulted in a conversion happened in less than an hour, according to new research from Nielsen and Google.
View the embedded report below:
15/03/2013 | Full story...
The majority of mobile users (85%) favour mobile apps over mobile websites, but they have very high expectations of them, according to new research.
14/03/2013 | Full story...
The number of smartphone users in the EU5 countries (Spain, Germany, Italy, France and the UK) grew by 30 percent over the year, reaching 136.2 million in the three month average ending December 2012, according to new data.
19/03/2013 | Full story...More top mobile and tablet stories from this month:
- Mobile search trends: Hashtags 'motivate users to explore online'
- Yahoo! buys news feed start-up Summly from 17-year-old founder
- UK mobile advertising trends: Size doesn't matter anymore?
- Samsung Galaxy S4 revealed: Eye controls, simultaneous translation and fitness monitors ramp up iPhone challenge
- Mobile users 'getting used to ads'
- Three quarters of US teens accessing mobile web
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www.DigitalStrategyConsulting.com/intelligence/content-marketing
YouTube launched its 'One Channel' this month, a new look channel design for video content creators, as the firm looks to boost its online video advertising revenues. This happens amid rumours that the popular video platform might be considering launching a music subscription service. And whilst the Google-owned platform remains dominant, Yahoo might be looking at a competitive play with a potential purchase of Dailymotion.
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www.DigitalStrategyConsulting.com/intelligence/marketing-through-gaming/
The once-lucrative relationship between Facebook and Zynga continues to crumble, with the games publisher ditching mandatory social network logins for the first time to focus more on ad revenues. Meanwhile, EA came unstuck when overwhelming demand for their new Sim City online game caused server crashes. This forced an apology from the company and the offer of compensation to users. And the rumour mill surrounding the new Xbox 720 continues to spin.
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Zynga has revamped its website, letting players sign in without needing a Facebook account, as the games publisher continues its drive for independence from the social network. The new platform will see Zynga incorporate more ads, signing deals with LG Electronics, McDonalds, Honda and NBC in recent weeks as brands seek to reach gamers online.
27/03/2013 | Full story...
Games giant Electronics Arts has been forced to apologise for a disastrous launch of the latest version of town-planning title SimCity, offering a free game as a means of compensation.
14/03/2013 | Full story...
Microsoft's upcoming Xbox 720 is rumoured to be always online, meaning players will not be able to play games from a disc, but will instead force you to install each game first.
21/03/2013 | Full story...
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www.DigitalStrategyConsulting.com/intelligence/ecommerce-and-eretailing
The burgeoning adoption of mobile and social channels is having an ever greater impact on our shopping habits. The volume of purchases taking place via smartphones has doubled year-on-year - as consumer expectations and acceptance of mobile as a means of browsing and goods online grows. And the behaviour of giving and taking product recommendation via social media grows according to Rakuten's E-commerce Index. For the first time e-books have been added to the basket of goods and services used to calculate inflation rates by the UK ONS.
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The data shows that blogs are more likely to influence a consumer more than Facebook and YouTube. Bloggers tend to be more honest in their reviews, providing potential customers with impartial advice.
21/03/2013 | Full story...
Sophisticated consumers are more accepting than ever of mobile as a shopping channel, with 59% of smartphone owners shopping during 2012, according to new research.
21/03/2013 | Full story...
UK confidence in social shopping is up 11%, with a third of Brits confessing they've recommended a product on social media, according to a new study.
01/03/2013 | Full story...
Ebooks have been added to the basket of goods and services used to calculate inflation rates, reflecting the growing trend of buying digital versions of books on electronic readers such as the Kindle and Sony E-Reader.
13/03/2013 | Full story...
More top ecommerce stories from this month:
- Morrisons to sell food online, plans Ocado partnership
- Groupon founder fired after shares plummet
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www.DigitalStrategyConsulting.com/intelligence/digital-marketing-regulation
Web and mobile app TVCatchup suffered a setback this month, after the European Court of Justice ruled that broadcasters can block Internet platforms from streaming their output on the web. The court ruled that that transmission of broadcast materials 'must, in principle, be individually authorised by the author' or rights owner. Microsoft was fined in Europe for failing to promote a range of browsers, rather than just IE. And Google were hit for £4.6m by US authorities for its unapproved collection of personal information for its Street View mapping service.
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