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Following reader requests for a deep-dive on mobile - here are 50 stories that caught our attention during the last 6 months.
From social to search, advertising to apps - whichever aspect of mobile is right for your customers, this top-up to your training will help. Since the web "went mobile", customer experiences have changed, so smart managers go further, thinking about the mobile experience of all digital work. Whether it's a simple search engine ad, a post on Facebook, a game or website, small changes have a big impact on your mobile and tablet audiences are increasingly key.
That's why we've included deep links to hundreds more articles and research write-ups.
Updated mobile training is now available, along with bespoke mobile strategy development.
Best from the Digital Acceleration team
Danny Meadows-Klue
President
Digital Training Academy
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www.DigitalTrainingAcademy.com/digital-marketing-training-courses
Here's some extra advice that builds on your Digital Acceleration Programme training. And if you need an advanced deep dive, then Digital Acceleration Programme (Advanced) Live Action Workshops are now available for priority projects, brands and markets (email us back for more).
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As more and more consumers today come with smartphone attached, the opportunities for marketers to start a mobile dialogue with their consumers anywhere and anytime are ever expanding. While some are starting to successfully include an offline call-to-action as part of their mobile marketing strategy, many marketers still miss the opportunity. Full story...
 Hundreds
of case studies by industry category, company, brand or marketing objective.
Most popular this month: maximising social media, viral films, search. As a
graduate of the Digital Acceleration Programme, these support you with ideas,
and inspiration that take your training further: updated weekly.
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Coca-Cola has embarked on its biggest summer promotion to date, putting mobile and social at the core of its North American marketing this year to connect with consumers while outdoors. Full story...
Oscar Mayer's latest app lets users create their own commercials centred around "Grandpa Frank". This mobile video case study looks at how the Kraft brand created consumer engagement and brand loyalty through new technology. Full story...
Amid growing uncertainty about the origin of mass-produced food, this timely McDonald's app turns users iPhone's into an ingredient tracker. Full story...
 The official app for Major League Baseball got an update on the first day of the new US season - getting 6 million players accessing the tool within 24 hours. Full story...
 Visual food app Foodspotting used Facebook to attract users and engage by newsfeeds from friends. It creates interesting stories by providing detailed information about each dish such as location, number of friends who have loved a dish. Full story...
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73% of mobile searchers trigger additional actions and conversions. This data shows that the most popular action after conducting a mobile search is to continue researching (36%). 22/03/2013 | Full story...
Conducting mobile searches whilst in store is the most popular action taken by the sample group. The opportunity to conduct searches whilst shopping provides people with the opportunity to make more informed decisions. 22/03/2013 | Full story...
Mobile searches rise throughout the day peaking between 8pm and midnight (22%). Not surprisingly the volume of mobile searches drops during the night, with the lowest amount of activity occurring between midnight and 6am. 08/04/2013 | Full story...
Arts and entertainment is the most searched for sector on a mobile device (15%). On the opposite end of the scale, of the 6,000 people surveyed only 1% conducted mobile searches for the home furnishing sector.
08/04/2013 | Full story...
The vast majority (88%) of paid search traffic on mobiles cannot be replaced by organic clicks, according to new research from Google looking at mobile search ad trends. 18/07/2013 | Full story...
Over half (55%) of mobile searches that resulted in a conversion happened in less than an hour, according to new research from Nielsen and Google.
View the embedded report below. 15/03/2013 | Full story...
Google has started rolling out a major upgrade to the AdMob mobile advertising sales network in a major upgrade for mobile advertising tools and technology that leverages a suite of Google tools including AdWords and conversion optimisation techniques.
Watch the video promo explaining how the new service works below. 21/05/2013 | Full story...
More top mobile search stories:
- Apple to ditch Google for Yahoo on iOS?
- Mobiles 'now account for 25% of UK paid search spend'
- Online travel trends: Mobile accounts for 17% of searches for flights
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UK mobile web users utilise hashtags mainly for personal use (40.7%). However the second most popular hashtag use is searching and following brands or categories (34.1%). The promotion of corporate or social events is the least popular use for hashtags (10.4%).
04/04/2013 | Full story...
Whatsapp has added voice texts, letting users record and send voice messages, as the chat app continues to soar in popularity with 300m active monthly users worldwide.
08/08/2013 | Full story...
Social app Snapchat is now installed on more than 18.6% of devices in the US, fast catching Twitter, according to new research.
22/07/2013 | Full story...
Twitter is forecast to earn as much as $582.8 million in global ad revenue this year, going on to generate over $1 billion in 2014 according to a new report.
03/04/2013 | Full story...
Mobile location social network Foursquare is the latest media owner to boost their do-it-yourself advertising tools.
25/07/2013 | Full story...
More top social media stories:
- Tumblr introduces mobile ads for first time
- Chat apps 'now more popular than texting'
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This chart shows the growth of iOS and Android devices from January 2012 and January 2013. China no longer leads in terms of growth but still grew by 209% over the year. Colombia (278%), Vietnam (266%) and Turkey (247%) saw the highest amounts of growth over the period. 13/03/2013 | Full story...
The US and China have more than 5 times the active installed users than that of the UK, the world's third largest market. iOS and Android device adoption is also very high for both China and the US, China added 150 million devices to its base between January 2012 and January 2013, while the US added 55 million. 13/03/2013 | Full story...
The average US smartphone user spends 58 minutes a day using their device. 18/06/2013 | Full story...
Smartphones accounted for 51.6% of global mobile phone sales in the first quarter of 2013, outselling feature phone for the first time as consumers worldwide switch on to web access on the move, according to new data. 26/04/2013 | Full story...
With Android and iPhone now combining for nearly 90% of the U.S. smartphone market, many app developers and marketers are concentrating their efforts on serving the majority of smartphone users through these two platforms - but as this comScore infographic shows, there are some key differences.
02/04/2013 | Full story...
Internet analyst Mary Meeker's slideshow presentations on global internet trends have become something of a major industry event, with this year's data showing huge mobile growth. 31/05/2013 | Full story...
More top mobile and tablet stories:
- China smartphone boom - 464m people accessing web on the move
- US smartphone trends- iPhone top phone, Android top platform
- A day in the life of an Apple user: Average time spent on iOS devices
- Samsung pips Apple as world's most profitable mobile maker - report
- Global smartphone trends: Android gets 70% market share
- The rise of the 4 screen household: Tablet sharing creates new channel for media and retail
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www.DigitalStrategyConsulting.com/intelligence/marketing-through-gaming/
Increasingly brands look at how their message can be delivered by incorporating it within a digital game or through the sponsorship of a game. Games can be on websites, mobiles, tablets - as well as gaming consoles - and in most markets games have become a mainstream behaviour for the majority of consumers.
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www.DigitalStrategyConsulting.com/intelligence/ecommerce-and-eretailing
Ecommerce is a permanent shift in the behaviour of consumers and organisations. As it crosses its tipping point in each market, it creates a new structure for how the ecosystem works, so smart firms are using the new approaches to connect differently with suppliers and customers, boosting sales further through optimisation, ratings and reviews.
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Over half of smartphone and tablet users (51%) say they mostly initiate ads on their mobile devices by mistake, with the majority prefering ads they can initiate on their own, according to a new survey looking at mobile marketing trends.
01/08/2013 | Full story...
The latest industry standards give a boost to accountability with mobile advertising metrics and measurement of impressions finally agreed between key stakeholders.
15/07/2013 | Full story...
More than half (52%) of Brits would rather share details of their sexual orientation than their mobile number, and on average have four email addresses and two mobile phones registered to them, according into new research looking into consumer attitudes to online privacy.
08/07/2013 | Full story...
More top mobile regulation stories:
- UK to ban drivers from wearing Google Glass
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