The official app for Major League Baseball got an update on the first day of the new US season- getting 6 million players accessing the tool within 24 hours. In March 2013, MLB announced that the At Bat app, which is available for iOS, Android and BlackBerry, was accessed 6 million times on Monday, the first day of baseball’s 2013 season. That’s double the amount of use the app saw on Opening Day 2012.
More on this case study…
Brand: Major League Baseball | Sector: Sport | Country: US/ Global | Objective: Build brand engagement, drive sales | Format: Mobile, apps, gaming
The US baseball leagues official mobile app, At Bat, can sign up for the $19.99 annual fee to get access to the free MLB.TV Game of the Day.
Anyone with a MLB.TV premium subscription, however, will also be able to log in and watch every out-of-market game live and on-demand, which is no doubt a huge advantage for dedicated sports fans.
The app also includes home and away audio commentary, for those looking to keep an eye on their mobile data use, as well as in-progress highlights in-case you’re tuning in part-way through or after a game.
In March 2013, MLB announced that the At Bat app, which is available for iOS, Android and BlackBerry, was accessed 6 million times on Monday, the first day of baseball’s 2013 season.
That’s double the amount of use the app saw on Opening Day 2012.
The league has offered mobile apps for several years and has continued to attract new app users each season by experimenting with pricing structures, adding new features and most importantly, giving fans ways to access its live and archived content on a phone or tablet.
The audience has historically been made up of mostly iOS users, who account for 70 percent of the free At Bat app downloads and 85 percent of the paid app downloads.
