Dusseldorf exhibition that acts as a focus for the industry. "Another major areas for us in Germany is to develop more effective advertising trafficking so that the industry can see who is running which campaign on which website" explains Thomas Duhr.

In the US the IAB has topped 300 members and continues to grow at 25% year on year. The development of guidelines has been fast and effective, and another headline project has been the development of the next online advertising campaigns.

In Belgium the IAB now has more than 160 members and is aiming for more than 200 by the end of 2007. The IAB's fulltime staff has increased to four with extra research and events staff. More than 2500 people attended IAB Belgium events in 2006. The biggest project for 2007is the roadshow for online advertisers called '10% of adspend before 2010'.

In Romania the new IAB is underway and four delegates attended the European Leadership Council events. Part of their focus is "to build the integrity of the industry, raising confidence and increasing the transparency in the industry" explains IAB Romania chief Stan Faryna.

"In Spain we've been growing the IAB's staff as well as its membership" explains IAB manager Antonio. "Our annual events have more than 400 people attending them and we're building out stronger projects such as the DVD of Spanish advertising." IAB Spain also run legal services for their members, and an extensive range of publications that include standards booklets. Each month they run an IAB executive breakfast.

IAB Finland now enjoys more than 50 members. Their biannual seminars are receiving almost 100 attendees. The IAB's new manager Birgitta Takala explains that "in 2007 we're reaching out to people who are not members to change the wider awareness of internet marketing".

In the Netherlands there are 70 members. The team are in the middle of planning their work in the two year plan and the development of new Taskforces for mobile and Search Engine Advertising.
In Croatia the planning continues for the new IAB and there are projects underway for audience measurement and internet creative awards.

"In Austria we're working on a new handbook for internet advertising and we have a partnership with the Austrian Chamber of Commerce", explains IAB Austria President Karin Hammer. One of the challenges that Austria is tackling is the lack of understanding among the industry. "We're also developing a creative awards and a study into the efficiency of online advertising."

In Italy the major focus is the annual IAB Italy Forum that combines a trade exhibition and two day conference. Three years ago it was for a couple of hundred people and by last year there were more than 2500 attendees. The biannual seminars have more than 500 people attending.

In Denmark the events programme includes the DIA awards and an extended conference programme. There are around 500 attendees and a great showcase of award-winning creative. "Denmark is also deeply involved in audience measurement and developing ways to more effectively measure the audiences across the industry" explains Jon Lund, the general manager of the IAB in Denmark.

IAB Poland is putting in place a full time manager as part of the expansion of the IAB. There is a new legal structure and a drive to recruit more company members.

For more information about the developments in each IAB follow the links on the home page of IABeurope.ws and connect directly with the national teams.