The IAB is the world's interactive advertising trade association. Establlished in 1996 there are now 18 IABs in the European federation and more than 25 worldwide. The European Leadership Council happens every three months and brings together corporate members and the heads of national IABs. As part of the workshops we provide an update of developments at IAB Europe, including the five programmes of activities we run:
- Marketing of interactive media - Interact 2007 will be the largest marketing event of the year
- Developing powerful standards - New guidelines in behavioural targeting and counting clicks
- Producing powerful research - Download the latest insights frorm our partners NetRatings
- Educating the markets about the medium (events) - Book in for the May Leadership Council
- Effective government affairs and external representation - Join the taskforce to discover how we're protecting your freedom to advertise
You can download the slides that went with our presentation to Council members. Members can email Danny@IABeurope.ws for more background and to connect you to colleagues with shared interests in IAB Europe.
Download IAB Europe Update for Leadership Council Members powerpoint file
