This research helps quantify the differences between countries of the new behaviours we call 'Web 2.0', the activities in Blogs, Social Networks and online communities. It reveals how the use of blogs, messenger tools and podcasts is high in Spain and Italy and how the involvement in Wikis is highest in Germany.

For marketers looking to develop campaigns that run across the European markets there are major implications from this in what will work and where the effects will be strongest. Contact the Harris Interactive team at NetObserver for more information.