This May we turn our attention to research, seeking out ways to help you can make the case for online advertising more effectively, and providing insights about how the industry is developing. With strong growth across all of Europe there is no shortage of innovation, but do we offer enough proof points for advertisers?
In advertising spend we'll be joining together the findings from national IABs to provide a single focus for total advertising spend. We look at what is driving growth so you can harness it more effectively. We also have state-of-the art research into the impact of how online builds brands and the emerging media mix. How does television drive search usage? How do you change the media mix to get the most value from your marketing budgets. Join us in London and find the answers.
Download microsoft_word_iab_european_leadership_council_programme_4th_may_2007_v2.pdf
IAB Europe Special Research Event, 4th May 12:15pm
Digital Intelligence
Digital Research
- Finding you the best research
- Digital Intelligence research briefings
- Media consumption of teenagers: implications for marketing to teens
- Media multi-tasking: a snapshot in changing behaviours of digital consumers
- Asia research news 2009: ICT expansion and empowerment across Asia
- OPA White Paper - A Day in the Life: An Ethnographic Study of Media Consumption
Comments (1)
The flow of your writing is great and so is your post. I had wanted to study someone’s perspectives on this subject but I could not discover decent sites with the to-the-point information that I was looking for. For that reason, I am extremely thankful to your site and especially to you. Make sure you, do keep your blogposts refreshed.
Posted on May 26, 2012 10:18 AM