This May we turn our attention to research, seeking out ways to help you can make the case for online advertising more effectively, and providing insights about how the industry is developing. With strong growth across all of Europe there is no shortage of innovation, but do we offer enough proof points for advertisers?
In advertising spend we'll be joining together the findings from national IABs to provide a single focus for total advertising spend. We look at what is driving growth so you can harness it more effectively. We also have state-of-the art research into the impact of how online builds brands and the emerging media mix. How does television drive search usage? How do you change the media mix to get the most value from your marketing budgets. Join us in London and find the answers.
Download microsoft_word_iab_european_leadership_council_programme_4th_may_2007_v2.pdf