This report tracks the take-off of online advertising since the mid-nineties and forecasts its rise to become one of the dominant media channels for marketers within the next three years. It predicts online will exceed £2bn in 2007 and quickly consolidate a market share comparable to national newspapers. It outlines some of the key drivers and suggests the role of search will become even greater.
Advertising Adspend Forecast Report | More Digital Insight Reports | Ask your Tutor for more insights | Submit your own piece of research