How effective is advertising in digital environment? Many asked about it and here is a piece of research which answers this questions. If you would like to know more about how to evaluate the effectiveness and efficiency of online advertising, not in isolation but as an integrated component of the marketing mix, reading of this study is a must.
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The optimal marketing mix for an advertising campaign
Digital Intelligence
Digital Research
- Finding you the best research
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- Asia research news 2009: ICT expansion and empowerment across Asia
- OPA White Paper - A Day in the Life: An Ethnographic Study of Media Consumption
