The digital networked society is a great leveller. The relationship between brands and consumers has shifted. The structure of communications has undergone this massive leap. While the smart thinking in marketing is leaping to embrace a whole new way of doing things, much of the practice in marketing still clings to the past. That's why it wasn't just gutsy, but a strategically brilliant move for Microsoft to use a television style commercial to make the point for them.
Find out why our training is world class and proven to create a step-change in the way teams work and the amount they achieve from their investment in digital channels.
If you're taking part in one of our Digital Training Academy courses to boost your skills and knowledge about the internet, web marketing, online publishing and digital media, then you will also be able to access our Digital knowledge and research services. You can access free samples of the materials, here.
To support your training we have developed an online dictionary of jargon and definitions about internet marketing, online media and web advertising. If you don't find a definition for what you need then leave a comment and we will ask one of our tutors to write an explanation for you and other participants.