Digital Training Academy: Central and Eastern Europe

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Digital viewpoints: Péter Novák, President, IAB Hungary

One of the main drivers of Hungarian market is the growth of Internet penetration and the changes in media consumption: TV and newspapers' audiences are decreasing whereas Internet users are on the up. The Internet has recently become a "must use media". Web 2.0 and search has made a huge impact on the industry. We believe that online aspend growth will be strong (20-35% per year) for next 2-3 years but less rapid than in previous years (40-60%).

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