Styria Media International
Adrien Vellierd explains the way search engine marketing is about selling conversions. In Croatia there are three main search providers: Google’s AdWords, ETarget’s search and content network and the Xclaim contextual advertising targeting tool. Motoring, content websites, travel and finance sites are all big users of search engine marketing, but every website needs to have an optimisation strategy. Adrien explains why “successful search engine advertising relies on the advertiser understanding where their websites fit in the sales process”.
