Digital marketing skills that drive change

Hear from some of the hundreds of Unilever team members who have taken part.

Watch the videos and hear from them in their own words:
  • What results have the projects delivered?
  • What did they brands and media teams feel they achieved by carrying out a Digital Roadmap?
  • What did the participants get out of it themselves?






Connected World and 2017 advanced digital workshops to drive implementation

Action-orientated on-the-job learning programmes that sharpen the marketing approach in brand or local teams, embed new skills, and deliver capability as part of delivering the broader business goals.

 

2017 Connected World workshop for personal care DACH

What are the DAP Advanced Roadmaps and what do they deliver? The participants' perspective

2013-16 advanced digital marketing workshop programmes

The senior leadership team's perspective:

Hemant Bakshi - Executive Director, household and personal care brands, Hindustan Unilever

Hemant commissioned a second set of Digital Roadmaps for brands in October/November 2013 after seeing the success following the first set carried out in February 2013. Brands include Sunsilk, TRESemmé, Vaseline, Lux, Pepsodent, Surf Excel and half a dozen others.


Prakash Iyer - Managing Director, Huggies, Kimberley Clarke and Unilever Joint Venture

 

The brand team's perspective:

Aanandita Datta - Marketing Manager, Kissan, Hindustan Unilever (local foods brand)


Archil Tsagurishvili - Senior Brand Manager, CLEAR vita ABE, Unilever Russia (global hair brand)


Deepti Matai - Marketing Manager, Sunsilk, Hindustan Unilever (global hair brand)


Manan Gupta - Marketing Manager, Body Care (Skin Care), Hindustan Unilever

 

The media team's perspective:

Anton Afanasiev - Media Manager RUB Region, Unilever

 

The agency's perspective:

Tinaz Daruwalla - Media Director, PHD India