Welcome to Digital Training Academy
If you are working on digital marketing and media in Brazil, then these pages are your gateway to best practice and training information. This online learning resource is where you can discuss the issues from your Academy and download the outputs of our workshops.
Best practice in digital marketing
These links take you to examples of best practice that are discussed in the training programme for internet marketers and digital strategy managers.
Your Academy Director and lead tutor is Danny Meadows-Klue: Danny@DigitalStrategyConsulting.com
The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More people spend more time online every year, and the digital tools and sites they use play an ever-growing role in their lives. Smart marketers keep on top of the scale of change and ensure their marketing strategies and touchpoints mirror where the consumer is spending their time. This Academy gives a sense of the scale of change we’ve seen so far and implies the scale of what is yet to come.
The digital networked society is a great leveller. The relationship between brands and consumers has shifted. The structure of communications has undergone this massive leap. While the smart thinking in marketing is leaping to embrace a whole new way of doing things, much of the practice in marketing still clings to the past. That's why it wasn't just gutsy, but a strategically brilliant move for Microsoft to use a television style commercial to make the point for them.
