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Online adspend soars


Here is a new portion of research to digest - interesting figures from Nielsen showing that online display spending rose 25% in 2006. A good day for the internet industry, especially if we compare the figures with other media: only national press and outdoor recorded growth whereas the other markets slumped (TV by 6%, regional papers by 11%). It is not yet clear whether the money in online is coming from other media or it is new money.  Read more in MediaWeek  Online display ads up  by 25% in 2006

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