- Can you select the right advertising format to pitch to your clients?
- Do you know why great websites often fail to make an agency's media schedule?
- Can you choose the trading model that will give you the best returns?
- Do you know which formats to say 'no' to, and why?
- Can you quantify the effect that targeting techniques will have on your volumes and yields?
- Do you know what behavioural targeting would do to your revenues?
- Can you anticipate the market sectors that are about to switch on to digital?