Thanks for the questions. These are now being answered in the main Publishing Strategy Academy classroom so follow this link...

http://www.digitaltrainingacademy.com/publishingstrategyclassroom/enter_your_digital_training_ac/index.php

1) With titles such as the Wall Street Journal turning their back on paid-for content on the web, is there still a future for subscription-led publications online?

2) How can you best build an online community in online trade titles, when often your readers are unable to express their own views because of issue of confidentiality and competition?

3) Whilst we have seen massive gains made in B2C advertising online, the market for B2B advertising has been a far slower environment. Do you eventually see this sector catching up? What are the hurdles B2B titles are facing and how do we overcome them?

Fran, John and Becky: great questions!

We're thinking about the answers for you and will have them online here: http://www.digitaltrainingacademy.com/publishingstrategyclassroom/enter_your_digital_training_ac/#comments

I'm looking forward to meeting you at the event, meanwhile other participants can add their questions here too...

Hi,

I am the editor of a monthly trade magazine. We are looking to develop our international subscriber base and believe the best way to do this will be via the web. However, this is quite new to me and I'm not really sure how to go about doing it. Do you have any advice on where we should start, please?

Many thanks

Becky

As an editor the switch to Web 2.0-type publishing e.g. twikis and blogs fills me with horror. In particular the way in which the content is often compiled in a seemingly endless list with limited structure or navigation. Should web editors intervene to organise these streams of consciousness?

Are there any subject areas/customer groups that are particularly resistant to digital media and is it worth trying to convert them?

The magazine industry is heading for crunch time. Digital channels – above all the web – have created a fantastic opportunity for magazine brands to expand their reach, service audiences and build new advertising revenues. The history of their brands is a powerful engine and their niche content is a natural excellent fit with the way people use the web.

So why the crunch? Most magazine groups were slow to get the online publishing model right and many smaller businesses are yet to get there. That means the field was wide open for digital pureplays to build their own content and audiences in the areas that magazines historically owned.

For the groups that get the models right the pickings will be rich: high audience loyalty and strong ad revenues that go across print, web, email, television and new emerging platforms. However there will also be a much greater degree of concentration and globalization, so the path of any individual magazine is far less certain. As search engines gnaw away at classified revenues and as advertising networks deliver the advertisers with the right audience through techniques that mean they don’t need to rely on the magazine’s own website, there are strong forces that can work against the magazine brand itself. That said, some of the smartest Web 2.0 publishing has come from magazine groups themselves and for the right brand and the right team there’s a fantastic blended media future in place.

What kind of shape do you think the magazine publishing industry will be in ten years time?

Welcome to the Digital Classroom for senior executives joining us for the publishing strategy clinics in London at Publishing Expo 2008. Here's the place where you can leave your questions to the publishing strategists, and after the Publishing Expo event you'll be able to find answers here: http://www.digitaltrainingacademy.com/publishingstrategyclassroom/enter_your_digital_training_ac

...remember to include the name of your publication and a link to it so we can understand the nature of the business.
[Rememsber that we have to limit questions to one per person and we can't promise to answer everything we are asked but we'll aim to cover those from the first 200 companies]