If you're new to IAB Europe and would like the background on who we are and how we help boost the online advertising industry, then download these presentation notes. The IABs across Europe provides speakers and panel members to hundreds of events as well as those we run ourselves. If you'd like to request a speaker then email our management team with the details IABeurope@IABeurope.ws
Download - introducing_iab_europe_4.1.ppt
This May we turn our attention to research, seeking out ways to help you can make the case for online advertising more effectively, and providing insights about how the industry is developing. With strong growth across all of Europe there is no shortage of innovation, but do we offer enough proof points for advertisers?
In advertising spend we'll be joining together the findings from national IABs to provide a single focus for total advertising spend. We look at what is driving growth so you can harness it more effectively. We also have state-of-the art research into the impact of how online builds brands and the emerging media mix. How does television drive search usage? How do you change the media mix to get the most value from your marketing budgets. Join us in London and find the answers.
Download microsoft_word_iab_european_leadership_council_programme_4th_may_2007_v2.pdf
IAB Europe's corporate members meet together four times a year at the Leadership Council in London. The next event explores trends in online advertising spend across Europe. Join IAB President Alain Heureux, IAB Vice Presidents Laurence Bird and Zoran Savin, and IAB Europe co-founder and chief executive, Danny Meadows-Klue. Companies wanting to book places should email Steve@DigitalStrategyConsulting.com.
The special research event for IAB Europe Leadership Council members is coming soon. On 4th May we will be exploring the impact of offline advertising on online consumer behaviour and trends in advertising spend from European markets. National IABs members wanting to book places should email Anna Meller iabeurope@iabeurope.ws
During the discussion session later in the afternoon on 4th May we will be taking about the types of research which are giving the greatest proof of online's effectiveness. The debate will be led by IAB Europe CEO, Danny Meadows-Klue.
The floor is open to all Leadership Council members to take part in this debate. Submit comments in advance to IABEurope@IABEurope.ws
The Leadership Council events are a chance to work with colleagues from the 18 IABs across Europe. More than 15 different countries were represented in January and over 80 senior executives attended this Leadership Council. The Council is the controlling body within IAB Europe, providing direction to its board and debating key issues the industry faces.It also provides a powerful way to connect pan-European firms with national IAB managers. To contact your national IAB team, follow the links on the home page of www.IABeurope.ws
The IAB is the world's interactive advertising trade association. Establlished in 1996 there are now 18 IABs in the European federation and more than 25 worldwide. The European Leadership Council happens every three months and brings together corporate members and the heads of national IABs. As part of the workshops we provide an update of developments at IAB Europe, including the five programmes of activities we run:
Continue reading "Leadership Council (26.1.07) - IAB Europe: an update" »
This research helps quantify the differences between countries of the new behaviours we call 'Web 2.0', the activities in Blogs, Social Networks and online communities. It reveals how the use of blogs, messenger tools and podcasts is high in Spain and Italy and how the involvement in Wikis is highest in Germany.
For marketers looking to develop campaigns that run across the European markets there are major implications from this in what will work and where the effects will be strongest. Contact the Harris Interactive team at NetObserver for more information.
When a new platform emerges it's critical that marketers research its use and understand the needs of its audience. Although mobile phone use has been part of our routine for decade longer than the web, mobile advertising and commerce are just starting out.
In this research keynote Liz Nelson shares the findings of this pioneering study into mobile phones and the attitudes of their users to commerce and advertising. What emerges includes an acceptance of advertising and a positive attitude providing it is relevant. It explains the role of special offers and the impact of geographically targeted communication.
Last year, Microsoft began investigating user generated content and the implications in how advertising will work in social networks. This latest qualitative study covers the US, UK, Canada, China, Brazil and France with an objective of understanding how receptive consumers were to advertising in these markets.
The Christmas period is always a step change in the use of the internet for shopping. We've seen this since the mid nineties and clearly the panic of Christmas shopping, combined with changes in leisure time, create a new opportunity for internet behaviour to evolve quickly.
The IAB Europe Council of National IABs is also a formal Board Meeting of IAB Europe. The board governs IAB Europe, its strategy and operations. This group steers the Executive (who take day to day decisions) and the European management team. The board's aim is to build a strong trade body, and ensure it helps our key stakeholders meet their objectives - both national IABs and the pan-European firms. Here you can download the board papers and find out more about what happened if you missed the meeting. Remember to book in with the IAB Europe team ahead of the next board conference call. You can submit items to the agenda by emailing Danny Meadows-Klue up to two days before the meeting.
Download IAB Europe Board Minutes 26.1.07 ms word doc
The role of online media in the marketing mix continues to grow. We're just starting the next wave of data collection for the annual Digital Europe report to quantify the size of the online market. This report is sponsored by IAB Europe and aims to draw together the best data to describe the online advertising market. Companies and countries wanting to participate should email Catherine@DigitalStrategyConsulting.com You can download a copy of the previous report and comment on the findings here
Continue reading "Council of National IABs (26.1.07): Improving advertising spend data" »
As part of the Council of National IABs we look at what's happening in the countries around IAB Europe
"In Germany the big focus has been on the development of the research services provided by AGOF" explains the IAB's representatives in Germany, Thomas Duhr. Data now flows in a regular pattern of new releases every three months. The currency has been universally adopted. The second big project has been the development of the huge Online Marketing...
Continue reading "Council of National IABs (26.1.07): An update from the markets" »
This January the Digital Training Academy ran a management training workshop for national IAB directors to examine ways of making their IAB more successful. Building successful online trade associations can be a real challenge, but with many IABs in the family it's often the case that the answers you need are already working elsewhere. In this session we examine membership benefits, setting goals for IABs and measuring your IAB's performance through establishing key performance indicators. If you help run a national IAB and would like to suggest a topic for the next workshop then email Danny@DigitalStrategyConsulting.com
Building a successful trade association involves tackling all of the challenges of a commercial business, plus those of a democratic representative body. Add in the extra challenges of the internet industry and online marketing, and it's no surprise that many trade association managers say it's a tough job! This workshop tackles a couple of the key issues you might face.
Learn more - Download dsc_training_iab_workshop_jan_07_outputs.pdf
In this face to face meeting of the Search Engine Marketing Taskforce we examined the latest ideas and issues in the work to create standards for what constitutes a valid and invalid click online. We also reviewed the case studies going online at the Search Engine Marketing Casestudy Library, and looked the most recent work on counting search engine advertising in European markets. To find out more register for the Search Engine Marketing Taskforce by emailing IABEurope@IABeurope.ws
In this face to face meeting of the Standards & Guidelines taskforce we looked at the key issues IAB Europe teams are exploring. The new observed behavioural targeting standards will help media planners see more clearly how sites compare, the first late copy policy in Europe is reducing late creative levels by 80%, video format standardisation is helping advertisers move television assets to the web and five more guidelines are also in development. To take part in the Standards & Guidelines Taskforce, or form more information about its projects, contact Taskforce Chairman Danny Meadows-Klue Danny@DigitalStrategyConsulting.com
If you've logged on to this page then the chances are that you're planning to join us for the IAB Europe Leadership Council here in London this week. The theme at this Leadership Council is Web 2.0 and its implications on the marketing strategies of advertisers looking to run campaigns across several European countries. We have brand new research from NetRatings, Q Research and Net Observer, as well as the findings of Microsoft's most in-depth of strudies. As the Co-Founder and Chief Executive of IAB Europe it's my pleasure to welcome you to London, and to the IAB Europe Leadership Council.
At IAB Europe we have a new Executive Committee to lead the group's development in 2007 and we're delighted to be starting the year with such a great event. Dunring the next few days there are taskforces, the Council of the National IABs, the President's Dinner and our Leadership Council. On this page you will find details of what is planned and then be able to access the materials that were created.
Whether you are already an expert online advertiser, a newcomer just starting out, an agency or media owner who wants to join us - we have something for you. I look forward to meeting you at the Councils and to hearing what you'd like from IAB Europe as its growth continues.
Alain Heureux, IAB Europe's new president
