Case study: Google AdWords optimisation | Technology: Google AdWords | Sector: Online media | Format: Web design, analytics, monitoring and evaluation
The Google AdWords advertising programme lets you advertise your business on Google and Google’s network of partner sites. Your ads appear on the right hand side of the Google search results page and connect you with potential customers when they are searching keywords relevant to your business.
Google AdWords Marketing Manager, Lee Hunter, wanted to increase the number of would-be customers who were visiting the AdWords homepage. “We believed that if the calls-to-action of the page were improved by focusing more on the benefits of the product, then visitors would be more interested in signing-up.”