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Getting to grips with search engine marketing

Independent training for digital marketers

Digital Search AcademyGetting your products found online can be like asking your customers to find the proverbial needle in the haystack. Search engines are key to your business and our one day orientation gives you all the basics you need to get started in effective search engine advertising and marketing. You'll get to grips with the mechanics of search, pay-per-click advertising and the basics of search engine optimisation. It's your fast track to being able to make informed decisions about when, where, and how to harness the power of search engine advertising. It concentrates on the essential knowledge you need, gives you a framework for the future, and delivers practical tips your company can use straight away.

We've been running The Search Academy for over three years and even last week we're still hearing learners talk (rather embarrassingly) of multi million search campaigns that don't have specific, measurable or time-bound objectives. Crazy, but true. We talk about SMART marketing objectives a great deal and I've posted some examples in one of the public Search Academy Classroom comment pages.

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