Case study: USB-Flashdrive.co.uk | Technology: Google AdWords | Sector: Retail | Format: Search, web design, analytics, monitoring and evaluation
For Chris Head of Slough-bsed agency WebExpectations, managing the AdWords of USB-Flashdrive.co.uk was a time-intensive exercise. Adwords advertisign was characterised, hed says, by "going in, check it, making tweaks. Going in, checking it again, making more tweaks". As head of Search for an agency in the buisiness of delivering innovative , measurable solutions, Head saw USB-Flashdrive.co.uk as an opportunity to test a new approach. It would target the conversion process from keyword level right through the website enquiry funnel. It would bring automation where there was no automation before and concrete data where there had only been hunches. The first step was to drive the highest quality traffic possible from AdWords using Google conversion Optimiser. The second was to optimise the website. Questions like "do these colours look good?" would not be asked. Questions like "does this drive enquiries?" would.