Case study: Yell.com | Technology: Google AdWords | Sector: Classifieds | Format: Rich media, analytics, monitoring and evaluation
TMP Worldwide is a recruitment communications agency that provides its clients with innovative and creative online and traditional advertising solutions. Yell is a leading international directories business operating in the classified advertising market through printed, online and phone-based media in the UK.
In the competitive world of corporate recruitment, companies need innovative and creative marketing solutions to establish themselves as ‘recruiters of choice’. Yell is an established brand and they wanted to raise their profile to attract quality online candidates to new media roles. As the team at Yell says, “Our strategy is to raise further the profile of Yell as an employer in a way that resonates and engages people with specialist skills in new media environments”.