Digital Email Marketing Academy

Getting your email to cut through is a big challenge for marketers. But by stepping back from thinking just about email deliverability and spam filters, marketers can change their whole responsiveness by boosting how email really works in their campaigns. We explore best practice in email marketing, what drives audiences and responsiveness, and what the key issues are for creating stronger and more powerful email marketing plans. How can you use the subject line? Who should you send it from? And why having permission to email does not always mean having the persons real permission for the mails you’re sending.