When British Airways teamed up with Google they connected the consumer experience they deliver (crossing vast spaces and cultures) with a web experience that had suddenly become the new ‘must do’ online activity. Their television campaign used Google Earth to take viewers on a journey from one place to another, simultaneously promoting their latest pricing offers, the process of online booking, and the brand values of an innovative company.
There were two British Airways Google Earth TV ads with clouds that showed the prices of various destinations with “British Airways World Offers Is Now On”
They added Google Earth version 4 features to the BA website (including a special BA skin to Google Earth) which strengthened their customer service offering and supported Google through an innovative co-marketing tie-in.
The campaign was developed at Bartle Bogle Hegarty in London, by planning director Ben Malbon, art director Adrian Rossi, copywriter Alex Grieve, and editor Angus Rooke. Post production was done at Framestore CFC, London, and Wave Studios, London.
