Digital marketing industry case study library

Browse case studies by topic

With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Ecommerce case studies: we currently have 117.

Any agency or media owner can submit case studies to our team and these 117 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Mobile payments case study: Coffee chain boosts sales with “frictionless” payments app

Artisan coffee chain Harris + Hoole wanted to give its customers a simple way of paying for their order via an app. This case study looks at how the new app drove 20% of orders in some H+H stores with a quarter of a million check-ins.


03/02/2017  |  Full story...

Tesco mobile coupon trials pay off big time

Tesco created a mobile coupon solution, running a "test and learn" campaign to generate practical insights to inform future coupon implementation across the UK.


05/01/2017  |  Full story...

River Island goes VR for London Fashion Week promo

Fashion retailer River Island partnered with Google on a campaign that included Google+ Hangouts and the virtual reality platform Google Cardboard.

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05/12/2016  |  Full story...

Facebook case study: Retailer Matsmart gets 4x ROI with dynamic segmented ads

Swedish sustainable food retailer Matsmart almost doubled its web revenues in just 3 months when it cooked up a series of highly segmented dynamic ad campaigns.

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05/12/2016  |  Full story...

Search case study: Clarks boosts conversion rates 130% with smart targeting

Clarks USA increased conversion rates by 130% after implementing Criteo’s advanced bidding technology. The footwear brand’s ecommerce marketing team had been focused on direct response tactics such as paid search and affiliate marketing with modest efforts at performance marketing – but they knew they could be doing more. So, the team partnered with Criteo to increase scale and efficiency.

05/12/2016  |  Full story...

Tumblr case study: Boots body confidence campaign increases brand perception

Yahoo partnered with Boots UK for a campaign tackling low self-esteem and body confidence among young people.

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02/11/2016  |  Full story...

Mobile marketing case study: Stylight works with Shazam for "fashion mag hijack"

Fashion shopping aggregator Stylight used a new feature on the Shazam app to stage a takeover of a fashion magazine, turning a print medium into a digital shopping experience. This case study looks at how the campaign let the brand to demonstrate its offerings, creating hundreds of direct sales opportunities, and reached thousands of fashion lovers in Germany.


29/09/2016  |  Full story...

Miller's Bakery doubles peak hours sales with Google “Enhanced Campaigns”

Using Google's enhanced campaigns, Miller's Bakery in New Jersey was able to manage bids across devices, locations, and times of day. This more targeted approach led to a significant increase in both online and store traffic, with in-store sales growing by as much as 100% during peak hours. The best part? It's advertising budget didn't budge.

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21/09/2016  |  Full story...

Instagram case study: The Ikea shelves that Instagram shifted

In October 2015, 303 MullenLowe posted six separate images, each with its own METOD configuration. These joined together under #IKEA to form "The shelves that Instagram shifted."

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22/08/2016  |  Full story...

Social media case study: Taco Bell creates 600 gifs to celebrate new emoji

In June 2015, the Unicode Consortium added a taco emoji, following a Change.org petition from Taco Bell. To celebrate its ‘victory’ the fast food chain created 600 animated gifs


Taco Emoji Engine Case Study from Matthew McLelland on Vimeo.


14/07/2016  |  Full story...

Website optimisation case study: M&S gets 6% sales boost through personalisation

Webtrends Optimize helped Marks & Spencer to achieve a 6% improvement in sales through the delivery of personalised-website experience to returning customers.

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17/05/2016  |  Full story...

Gaming case study: Coke Zero targets teenagers in Denmark via Facebook

Coca-Cola Zero in Denmark used gamification to get 35,000 teenagers to solve a puzzle and claim their free Coke Zero.

30/03/2016  |  Full story...

Mobile case study: Coffee giant wins loyalty with mobile airtime rewards

As India’s top coffee brand, Bru wanted to re-engage its existing customer base and reward loyal consumers for their purchases. This case study looks at how the Hindustan Unilever firm enticed its core audience of young women with free mobile airtime rewards- building a useful database in the process.


23/03/2016  |  Full story...

Ecommerce case study: How a small juice company boosted sales by 1100% in 2 months

This case study looks at how one ecommerce entrepreneur explored new sales channels, and took revenues from $8K to $96K per month.

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23/03/2016  |  Full story...

Facebook case study: Bed firm uses ‘lookalike audiences’ to tempt customers in store

A campaign to test out Facebook Ads brought more people into the bed and mattress chain’s stores, and laid a solid foundation for its advertising strategy.

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08/03/2016  |  Full story...

Content marketing case study: Recruitment agency revamps website to boost conversions by 375%

Recruitment is a competitive sector, so how can one agency stand out from the crowd online? This case study looks at how Property Personnel achieved a significant (375%) increase in conversions for its new website working with Vertical Leap.

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07/03/2016  |  Full story...

Second screen case study: Co-operative Electrical links live TV to eBay ads

The Co-operative Electrical partnered with eBay to run an advertising campaign to coincide with the final of the show of The Great British Bake Off. This case study looks at how the retailer saw its click through rate leap 67% for the hour during the show and by 133% for the hour immediately after the show ended.

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07/03/2016  |  Full story...

Not just for millennials: German retailer targets older consumers on Facebook

German online fashion retailer Atelier Goldner Schnitt set out to prove that social media is not just for millennials with a successful ad campaign to reach women over 60.

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18/02/2016  |  Full story...

Search case study: How Frooition cut marketing costs 65% via smart SEM

Web design firm Frooition increased conversions by 21% while reducing costs by over 65%, working with Google to reduce restrictions based on adverts.

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18/02/2016  |  Full story...

Top Christmas ads of 2015: Aldi beats John Lewis

With the John Lewis Christmas ad now a staple of the UK festive calendar, other big stores are also raising their game in the yuletide marketing stakes. New research polled families to rate the most effective TV spot this year, with Aldi coming out on top.

18/11/2015  |  Full story...

Mobile gaming case study: Target becomes Santa’s helper with ‘Holiday Wish’ app

Target developed an app with a 3D animated game-like experience letting kids build wish lists and send them to Santa. This case study looks at how the US retail giant generated nearly 75,000 downloads.


12/11/2015  |  Full story...

Search case study: How SEO generated a 198% increase in traffic and 41% increase in revenue for Feel Unique

Feel Unique is Europe’s largest online retailer of premium beauty products stocking over 500 brands and 18,500 products. In order to succeed in a highly competitive field and stand out online, the beauty retailer enlisted the expertise of SEO agency Builtvisible.

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05/11/2015  |  Full story...

B2B case study: Russian Ice Cream brand woos small traders with SMS scheme

Unilever’s Inmarko is Russia’s leading ice cream maker. It sought to grow market share and deepen its engagement with trade vendors, one of the brand’s key target audiences. Inmarko developed an SMS program that used codes to unlock rewards, enticing traders to engage more often with the brand.

15/10/2015  |  Full story...

EA boosts Sim City downloads with smart A/B testing

Back in 2013, Electronic Arts used an A/B testing strategy to boost digital downloads of its SimCity 5 game. This case study looks at how the games maker made smart use of website optimisation to sell 1.1 million copies in the first two weeks, with 50% coming from direct online downloads.

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08/10/2015  |  Full story...

Optimisation case study: How changing one word boosted clicks by 161%

Back in 2011, Veeam Software wanted to improve the click-through rate from its product information page through to the sales inquiry form. This case study looks at how the company changed the wording of just link to get nearly three times more customers requesting a quote.

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08/10/2015  |  Full story...

Further ecommerce case studies

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Case study topics