Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Ecommerce case studies: we currently have 129.

Any agency or media owner can submit case studies to our team and these 129 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Bensons for Beds works out digital’s impact on in-store sales

Despite being a multi-channel retailer, Bensons for Beds historically only measured the effects of online marketing on online sales. With no way of assessing the impact of digital activities on in-store sales, it wasn’t possible to accurately calculate the return on digital ad spend and to subsequently optimise marketing budget.

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07/09/2017  |  Full story...

Snickers ‘Hungerithm’ bases 7/11 prices on internet’s mood

Snickers teamed up with 7/11 for an interactive campaign which saw prices of the brand's flagship chocolate bar lower when the internet got angry.


Snickers Hungerithm from Jackson Harper on Vimeo.

08/08/2017  |  Full story...

Gaming case study: Under Armour hacks NBA 2K16 with boosted player stats

US basketball player Stephen Curry emerged as the surprise star of the 2016 NBA season- which meant that the video game was giving him out of date stats. This case study looks at how sports clothing brand Under Armour partnered with the games creators to give Curry a mid-season boost…


Game Changer - Under Armour Droga5 from Benita on Vimeo.


04/08/2017  |  Full story...

Dune London boosts revenue with customer-created content on product pages

Dune London introduced user generated content (UGC) on its product detail pages to inspire customers during the shopping journey, and reported an 82% increase in sales where UGC played a part in the transaction over a two week period after the feature went live.

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27/06/2017  |  Full story...

Email case study: Artificial intelligence helps sports brand boosts web revenues 8%

Online action sports retailer, FreestyleXtreme used an artificial intelligence (AI) enabled cloud marketing platform to increase revenues and engage more effectively with customers.

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27/06/2017  |  Full story...

IoT case study: You can now order a pizza by talking to Amazon’s Alexa

Internet users are talking to their phones (and digital assistants) much more, meaning that brands need to prepare for a hands-free future in digital. Following the user trend, Domino’s was the first company in the pizza and quick serve restaurant industry to let its customers order their favourite pizza by speaking to Alexa, the Amazon Echo digital assistant.

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09/06/2017  |  Full story...

Mobile case study: Timberland drives store footfall with location ads

Timberland launched a UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores. This case study looks at how the footwear retailer drove a visitation lift of 6.2% to Timberland stores.

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02/06/2017  |  Full story...

Search case study: Purplebricks boosts performance via attribution and smart bidding

With paid search a key channel in generating leads for their hybrid estate agency, Purplebricks look for every opportunity to push their budgets further in search of conversions.

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11/04/2017  |  Full story...

Mobile marketing case study: How Tusker celebrated national sporting achievements and increased sales to a five year high

Brandtone partnered with beer brand Tusker to create the first mobile campaign of its kind to engage Kenyan consumers through mobile to help drive sales, increase brand loyalty and build an opt-in database of consumers who could be communicated with into the future.


10/04/2017  |  Full story...

Mobile case study: O2 boosts store footfall with location-based campaign

Yahoo and Statiq’s first mobile location campaign for O2 increased store footfall by 2.3x for customers exposed to advertising.

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07/04/2017  |  Full story...

Social media case study: Aussie Hair puts user generated images into marketing campaign

P&G brand Aussie Hair opted for a new kind of content format that called Content in Motion from ad tech firm Olapic. This case study looks at how the P&G brand got a a 33% increase in engagement on social posts.

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07/04/2017  |  Full story...

Ecommerce case study: Ted Baker turns catalogue into spy film

An inventive use of mobile voice search and TrueView Shoppable Videos on YouTube brought Ted Baker’s campaign to life, turning regular clothing catalogue into a cinematic espionage movie.

09/03/2017  |  Full story...

Mobile payments case study: Coffee chain boosts sales with “frictionless” payments app

Artisan coffee chain Harris + Hoole wanted to give its customers a simple way of paying for their order via an app. This case study looks at how the new app drove 20% of orders in some H+H stores with a quarter of a million check-ins.


03/02/2017  |  Full story...

Tesco mobile coupon trials pay off big time

Tesco created a mobile coupon solution, running a "test and learn" campaign to generate practical insights to inform future coupon implementation across the UK.


05/01/2017  |  Full story...

River Island goes VR for London Fashion Week promo

Fashion retailer River Island partnered with Google on a campaign that included Google+ Hangouts and the virtual reality platform Google Cardboard.

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05/12/2016  |  Full story...

Facebook case study: Retailer Matsmart gets 4x ROI with dynamic segmented ads

Swedish sustainable food retailer Matsmart almost doubled its web revenues in just 3 months when it cooked up a series of highly segmented dynamic ad campaigns.

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05/12/2016  |  Full story...

Search case study: Clarks boosts conversion rates 130% with smart targeting

Clarks USA increased conversion rates by 130% after implementing Criteo’s advanced bidding technology. The footwear brand’s ecommerce marketing team had been focused on direct response tactics such as paid search and affiliate marketing with modest efforts at performance marketing – but they knew they could be doing more. So, the team partnered with Criteo to increase scale and efficiency.

05/12/2016  |  Full story...

Tumblr case study: Boots body confidence campaign increases brand perception

Yahoo partnered with Boots UK for a campaign tackling low self-esteem and body confidence among young people.

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02/11/2016  |  Full story...

Mobile marketing case study: Stylight works with Shazam for "fashion mag hijack"

Fashion shopping aggregator Stylight used a new feature on the Shazam app to stage a takeover of a fashion magazine, turning a print medium into a digital shopping experience. This case study looks at how the campaign let the brand to demonstrate its offerings, creating hundreds of direct sales opportunities, and reached thousands of fashion lovers in Germany.


29/09/2016  |  Full story...

Miller's Bakery doubles peak hours sales with Google “Enhanced Campaigns”

Using Google's enhanced campaigns, Miller's Bakery in New Jersey was able to manage bids across devices, locations, and times of day. This more targeted approach led to a significant increase in both online and store traffic, with in-store sales growing by as much as 100% during peak hours. The best part? It's advertising budget didn't budge.

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21/09/2016  |  Full story...

Instagram case study: The Ikea shelves that Instagram shifted

In October 2015, 303 MullenLowe posted six separate images, each with its own METOD configuration. These joined together under #IKEA to form "The shelves that Instagram shifted."

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22/08/2016  |  Full story...

Social media case study: Taco Bell gets fans using the new taco emoji on Twitter

After a long battle to get a taco added to the emoji keyboard, Taco Bell celebrated its victory in style by creating the #TacoEmojiEngine which was built directly into Twitter. All people needed to do was tweet the new taco emoji with one of the other 1,295 emojis @tacobell to receive a personalized GIF combining them. The campaign generated more than half a million tweets in the first 5 days and won a Cannes Lions Gold award.


14/07/2016  |  Full story...

Website optimisation case study: M&S gets 6% sales boost through personalisation

Webtrends Optimize helped Marks & Spencer to achieve a 6% improvement in sales through the delivery of personalised-website experience to returning customers.

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17/05/2016  |  Full story...

Gaming case study: Coke Zero targets teenagers in Denmark via Facebook

Coca-Cola Zero in Denmark used gamification to get 35,000 teenagers to solve a puzzle and claim their free Coke Zero.

30/03/2016  |  Full story...

Mobile case study: Coffee giant wins loyalty with mobile airtime rewards

As India’s top coffee brand, Bru wanted to re-engage its existing customer base and reward loyal consumers for their purchases. This case study looks at how the Hindustan Unilever firm enticed its core audience of young women with free mobile airtime rewards- building a useful database in the process.


23/03/2016  |  Full story...

Further ecommerce case studies

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