Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Advertising case studies: we currently have 113.

Any agency or media owner can submit case studies to our team and these 113 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Mobile marketing case study: How Tusker celebrated national sporting achievements and increased sales to a five year high

Brandtone partnered with beer brand Tusker to create the first mobile campaign of its kind to engage Kenyan consumers through mobile to help drive sales, increase brand loyalty and build an opt-in database of consumers who could be communicated with into the future.


10/04/2017  |  Full story...

Social media case study: ASOS reaches Russian audience through VK and Yandex

Having launched a Russian website and social media presence, ASOS wanted to scale their activity in this market. The online clothing retailer worked with agency Forward 3D to win over 65K fans at a cost of just £0.66 per fan.

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24/01/2017  |  Full story...

Facebook case study: Luxury wristwear brand shows targeting and sales go hand-in-hand

This men’s luxury brand saw a 100% increase in monthly sales when it began using sophisticated Facebook targeting.

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04/01/2017  |  Full story...

#HardWokLife: Maggi uses Facebook Video to boost ad recall

Facebook video ads delivered a strong increase in ad recall and brand awareness in South Africa for this popular food brand.

04/01/2017  |  Full story...

Video case study: Mountain Dew gets weird with “PuppyMonkeyBaby”

PepsiCo’s Mountain Dew’s Super bowl ad was certainly one of the strangest of the year, but, with 27 million YouTube views, it’s “PuppyMonkeyBaby” hybrid was also one of the most successful.


15/12/2016  |  Full story...

Search case study: Clarks boosts conversion rates 130% with smart targeting

Clarks USA increased conversion rates by 130% after implementing Criteo’s advanced bidding technology. The footwear brand’s ecommerce marketing team had been focused on direct response tactics such as paid search and affiliate marketing with modest efforts at performance marketing – but they knew they could be doing more. So, the team partnered with Criteo to increase scale and efficiency.

05/12/2016  |  Full story...

Charity case study: “World’s biggest asshole” promotes organ donation

This new online video campaign from Donate Life uses dark comedy to show how even the “world’s biggest asshole” can do something very positive through organ donation. See why it’s our video viral of the week below…

17/08/2016  |  Full story...

Social media case study: MTV ‘green screens’ gets fans to complete its VMA ads

Ahead of the 2015 “MTV Video Music Awards”, MTV called upon all its own fans to create billboard ads to promote the show- with a little help from a green screen Miley Cyrus.

04/08/2016  |  Full story...

Facebook case study: Iceland repositions brand with smart retargetting

Iceland made smart use of Facebook ads to reposition the UK frozen food retailer in a cost effective way. The use of video ads and retargeted follow ups was 2.5 times more cost effective than TV for reach.

04/08/2016  |  Full story...

Search case study: Candle retailer gets 1002% ROI with Bing Ads

In less than a month, a candle firm managed to boost its search ads return on investment by a whopping 1002% on Bing Ads through smart keyword marketing. This case study looks at the secret to Diamond Candles' success.

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04/08/2016  |  Full story...

Switch from TV and banners to Facebook boosts sales for Fjordland

Switching from TV and banner ads to a Facebook-only Christmas campaign helped Norwegian food brand Fjordland significantly increase website traffic and sales with just one-third of the budget.

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09/06/2016  |  Full story...

Video marketing case study: How BMW created the most watched Canadian car brand film ever

To generate hype for its latest car series, BMW turned to programmatic and digital media to reach the right people at the right time. This case study looks at how the auto brand managed to generate over 5 million YouTube views in a short span of time through smart, well-timed targeting.


08/06/2016  |  Full story...

Cadbury’s Crunchie spends half of digital ad budget on Snapchat lenses

At a cost ranging between $100,000 up to $750,000 for 24-hour, Snapchat Lenses are the most premium add to buy on the app. But is it worth it? Cadbury’s recently bet half its brand ad budget on the format for Crunchie’s 'Obey your Mouth' campaign to find out…

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02/06/2016  |  Full story...

Mobile case study: Neutrogena sun activated advertising

Neutrogena wanted to advertise its new Beach Defense sunscreen during sunny days, but didn’t want to limit its media to weather forecast apps. By combining weather- and location-based technology, the brand automatically activated its ads based on real-time UV conditions and distance from Neutrogena retailers to create a relevant, engaging campaign that drove awareness and sales.


23/05/2016  |  Full story...

Facebook case study: Games maker wins back lost players

From Farmville to Angry Birds, online gaming can often be a passing fad. So how can games makers re-engage former players? The case study looks at how RJ Games used Facebook to prompt almost half of players to pay more and continue playing.

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05/05/2016  |  Full story...

Programmatic case study: GSK gets 3p cost-per-view with DoubleClick

When it came to expanding their impact across audiences, GSK and MediaCom turned to DoubleClick’s video technology Programmatic Guaranteed to buy video ad inventory on premium websites. This case study looks at how the pharmaceutical giant got a 65% view-through rate with the new automated platform.


21/04/2016  |  Full story...

Video marketing: Sequential storytelling with Nespresso

To raise awareness of its commitment to sustainability, Nespresso designed an innovative YouTube campaign, with George Clooney and Matt Damon. Featuring a sequential storytelling approach, the campaign was executed across multiple markets through a central campaign “command centre” where brand team’s agencies and YouTube/Google worked closely, making strategic decisions and fast executional adjustments.


20/04/2016  |  Full story...

April Fools’ round-up: Gmail prank backfires as Sony busts ghosts

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2016’s pranksters for your viewing pleasure…

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06/04/2016  |  Full story...

Virgin Holidays: The Banner that goes on Holiday

How can a banner emulate the feeling of a summer holiday? Virgin Holidays transformed a ‘normal’ banner by sending it on holiday contributing to a £2m increase in sales.


05/04/2016  |  Full story...

Display ad case study: Electric shock banner puts users in control

Finnish radio station Radio Helsinki and creative digital agency Perfect Fools came up with a shocking campaign to stop founder of hasan & partners and his CEO from lying in a series of radio interviews.


Electric Shock Banner from hasan & partners on Vimeo.


31/03/2016  |  Full story...

Case study: The banner ad that can see what you see

Sweden's biggest generator of electricity and producer of heat created a banner-ad that adapts it’s message in real time to the images shown on the website. For the first time, image recognition is used in a large scale banner ad campaign.


Image Recognition Banner (eng) from MRM//McCann Stockholm on Vimeo.


18/03/2016  |  Full story...

Second screen case study: Co-operative Electrical links live TV to eBay ads

The Co-operative Electrical partnered with eBay to run an advertising campaign to coincide with the final of the show of The Great British Bake Off. This case study looks at how the retailer saw its click through rate leap 67% for the hour during the show and by 133% for the hour immediately after the show ended.

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07/03/2016  |  Full story...

Social shopping case study: How the Goat Mug got 50% of its sales via Facebook

An innovatively designed portable coffee mug gained a worldwide audience through a series of campaigns aimed at urban, design-conscious coffee lovers.

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18/02/2016  |  Full story...

Analytics case study: Behind the scenes video shows how Google revamped Hertz marketing

Over the past year, Hertz partnered with digital agency Forward 3D and Google to identify its key challenges and devise a step-by-step strategy for improving its marketing and sales operations. A series of behind-the scenes videos shows how Google worked with the vehicle hire company to identify how its display ads were undervalued by a massive 400%.

03/02/2016  |  Full story...

Programmatic case study: Telegraph partners DoubleClick to boost ad revenues 126%

The Telegraph worked with Google’s Doubleclick to simplify its automated ad trading systems. This case study looks at how the UK newspaper got a 126% year-on-year increase in ad revenue through programmatic ads on its website.


29/10/2015  |  Full story...

Further advertising case studies

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