Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Facebook case studies: we currently have 200.

Any agency or media owner can submit case studies to our team and these 200 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Chatbot case study: Alzheimer's sufferers remember, by chatting to themselves

The Italian Ministry of Health made smart use of Facebook chatbots to help improve the quality of life of Alzheimer's patients… but chatting to themselves.


08/08/2017  |  Full story...

Halloween Facebook Live ad turns viewers into mouse killers

Premiering on Halloween 2016, this quirky campaign from Tomcat Rodent Control followed the tropes of horror movies, but had one major twist: the viewers were the murderers, choosing how each mouse character got killed in real time.

04/08/2017  |  Full story...

Under Armour encourages consumers to #RuleYourself on Facebook and Instagram

Performance sportswear brand Under Armour wanted to reach millennials with their new campaign #RuleYourself and used Facebook and Instagram ads to deliver great content, including photos and videos to millennials.

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27/04/2017  |  Full story...

Facebook case study: Iglo brings a food tradition back to life

Frozen food brand Iglo partnered with Facebook to reach a wide audience with personalised creative, which strengthened emotional bonds with consumers and revitalised an old tradition: eating fish on Fridays.

07/03/2017  |  Full story...

Deichmann Poland uses Facebook Canvas to boost brand awareness

A century-old family-run footwear business used Facebook’s Canvas format for a highly successful brand awareness campaign in Poland.

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24/01/2017  |  Full story...

Facebook case study: Luxury wristwear brand shows targeting and sales go hand-in-hand

This men’s luxury brand saw a 100% increase in monthly sales when it began using sophisticated Facebook targeting.

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04/01/2017  |  Full story...

#HardWokLife: Maggi uses Facebook Video to boost ad recall

Facebook video ads delivered a strong increase in ad recall and brand awareness in South Africa for this popular food brand.

04/01/2017  |  Full story...

Facebook case study: Retailer Matsmart gets 4x ROI with dynamic segmented ads

Swedish sustainable food retailer Matsmart almost doubled its web revenues in just 3 months when it cooked up a series of highly segmented dynamic ad campaigns.

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05/12/2016  |  Full story...

AN commerce brand converts makeup fans on Instagram

Online retail company AN Commerce wanted to drive sales for their brand, My Makeup Brush Set. The company used video ads on Instagram to showcase the products, resulting in an exceptional return on ad spend.

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06/10/2016  |  Full story...

Facebook “boosted posts” drives ad awareness for Conimex Wok Paste

An eye-catching series of boosted posts drove big gains in recall and awareness for Conimex Wok Paste, the Netherlands’ number one Asian food brand.

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29/09/2016  |  Full story...

Facebook case study: Axe Poland lowers cost per reach by 73%

Men’s grooming range Axe increased brand awareness with its empowering message of individuality and a cinematic video campaign for the small screen.

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29/09/2016  |  Full story...

Indian delivery service boosts app installs with Instagram

Indian hyper-local delivery service Grofer’s used Instagram photo and carousel ads to raise brand awareness and drive installs of its mobile app.

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21/09/2016  |  Full story...

Nescafe reaches 12m in Egypt with Facebook video

Nescafe enjoyed a huge boost in awareness through a video-led campaign that encouraged Egyptians to reconnect with old friends over a cup of coffee.

25/08/2016  |  Full story...

Facebook Live case study: Smirnoff turns selfies into bespoke cocktails

Smirnoff recently launched a new campaign in New Zealand, that transforms people’s selfies with a customised cocktail recipe, creating them live on Facebook.

17/08/2016  |  Full story...

Facebook case study: Iceland repositions brand with smart retargetting

Iceland made smart use of Facebook ads to reposition the UK frozen food retailer in a cost effective way. The use of video ads and retargeted follow ups was 2.5 times more cost effective than TV for reach.

04/08/2016  |  Full story...

Switch from TV and banners to Facebook boosts sales for Fjordland

Switching from TV and banner ads to a Facebook-only Christmas campaign helped Norwegian food brand Fjordland significantly increase website traffic and sales with just one-third of the budget.

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09/06/2016  |  Full story...

Social content case study: Sport Chek swaps newspaper for Facebook ads

For two weeks, Sport Chek replaced its trusty paper circulars with Facebook ads. "The results of this test," says Duncan Fulton of Sport Chek, "blew our minds. This case study looks at the secret behind the publication’s success.

12/05/2016  |  Full story...

Facebook case study: Games maker wins back lost players

From Farmville to Angry Birds, online gaming can often be a passing fad. So how can games makers re-engage former players? The case study looks at how RJ Games used Facebook to prompt almost half of players to pay more and continue playing.

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05/05/2016  |  Full story...

Social messaging case study: Hellmann’s successfully taps into What’sApp

Hellmann’s Brazil used messaging platform What’sApp to engage with consumers and give them a customised experience through their WhatsCook campaign. The campaign is an example of how marketers can effectively leverage mobile messaging tools.

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31/03/2016  |  Full story...

Gaming case study: Coke Zero targets teenagers in Denmark via Facebook

Coca-Cola Zero in Denmark used gamification to get 35,000 teenagers to solve a puzzle and claim their free Coke Zero.

30/03/2016  |  Full story...

Facebook case study: Bed firm uses ‘lookalike audiences’ to tempt customers in store

A campaign to test out Facebook Ads brought more people into the bed and mattress chain’s stores, and laid a solid foundation for its advertising strategy.

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08/03/2016  |  Full story...

Social shopping case study: How the Goat Mug got 50% of its sales via Facebook

An innovatively designed portable coffee mug gained a worldwide audience through a series of campaigns aimed at urban, design-conscious coffee lovers.

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18/02/2016  |  Full story...

Facebook case study: Lego videos build brand awareness among mums

Iconic kids’ toy brand Lego created a highly engaging awareness campaign with Facebook video that re-established its value in developing children’s imaginations.


Lego - What's the Story of a Kronkiwongi from Gramercy Park Studios on Vimeo.


11/02/2016  |  Full story...

Super Bowl case study: How 12 big ads performed on social media

With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media.

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09/02/2016  |  Full story...

Halwani Bros direct response campaign gets 5x more reach than expected

Using a Facebook direct response campaign to help relaunch its popular jam range, the Middle Eastern food company exceeded its reach targets 5 times over.

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04/02/2016  |  Full story...

Further facebook case studies

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