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Twitter case studies: we currently have 111.

Any agency or media owner can submit case studies to our team and these 111 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Twitter fail: Walkers pulls interactive selfie ad

In May 2017, Walkers Crisps pulled an interactive video ad after it displayed the faces of mass murderers and child abusers, submitted by internet pranksters. This case study looks at how the food brand learned the hard way about unmoderated user content.

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01/06/2017  |  Full story...

Video marketing fail: Pepsi suffers web backlash for Kendall Jenner 'protest' ad

In April 2017, Pepsi came under fire a video ad where reality TV star Kendall Jenner used a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploited the "Black Lives Matter" movement. This case study looks at what went wrong for the soft drinks giant...

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01/06/2017  |  Full story...

Social media case study: Wendy's challenges teen to get 18m retweets for free nuggets

A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy's set him a huge social media challenge in exchange for free chicken nuggets for a year.

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11/04/2017  |  Full story...

Twitter fail: How London Dungeon created a social media horror story

The London Dungeon has issued an apology after the tourist attraction’s PR team posted “offensive” Valentine’s Day jokes about fat women, sexually transmitted disease and dead prostitutes on its official social media accounts.

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09/03/2017  |  Full story...

Twitter case study: Restaurant finds success with local campaign

Restaurant chain Poncho 8 used Twitter location techniques to create awareness around a new location.

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07/03/2017  |  Full story...

Twitter fail: British Gas in hot water over "tacky" Bowie tweet

A British Gas customer service tweet marking the anniversary of David Bowie's death has sparked a Twitter frenzy.

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10/01/2017  |  Full story...

Twitter case study: Spanish retail app uses smart targeting to boost installs

Spanish retail app Tiendo increased downloads among its target audience, by using Twitter in smart ways to boost engagement.

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04/01/2017  |  Full story...

Five great brand campaigns on Twitter

Twitter has come of age as a marketing platform- but with more than half a billion tweets a day how does a brand get heard above the noise? Here are five of the best recent Twitter campaigns to help provide inspiration.

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09/08/2016  |  Full story...

Social media case study: Taco Bell gets fans using the new taco emoji on Twitter

After a long battle to get a taco added to the emoji keyboard, Taco Bell celebrated its victory in style by creating the #TacoEmojiEngine which was built directly into Twitter. All people needed to do was tweet the new taco emoji with one of the other 1,295 emojis @tacobell to receive a personalized GIF combining them. The campaign generated more than half a million tweets in the first 5 days and won a Cannes Lions Gold award.


14/07/2016  |  Full story...

Twitter case study: BillBachao boosts app downloads in India

BillBachao is an India-based company that helps people find the most suitable mobile plans for their needs. Through studying user’s usage patterns and applying big data analytics, the app aims to save money for 70%+ of people in India who overpay for their telecom services.

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12/05/2016  |  Full story...

Twitter case study: Snack food brand uses A/B tests to optimise tweets

Snack food company Teman Nabati reached new audiences with a followers campaign on Twitter. This case study looks at how the Indonesian brand beat its follower growth goals by 42%.

05/05/2016  |  Full story...

Periscope case study: Doritos dares viewers to play ‘Roulette’ live

Doritos became the first brand to run a contest on Periscope to promote its new ‘Roulette’ product. This case study looks at how the brand used live streaming in a fun way that engaged new fans on Twitter.

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12/04/2016  |  Full story...

Periscope case study: Nestle turns camera on customers to generate social buzz

Nestlé’s Drumstick used a different angle for its Periscope marketing. Rather than running video feeds of its facilities and employees, it made its customers the focal point of the Periscope campaign. This case study looks at how the FMCG giant generated more than 5,000 views and more than 50,000 hearts in just over 12 hours with smart social marketing.

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12/04/2016  |  Full story...

Periscope case study: Turkish Airlines live-streamed global flight wins new fans

Turkish Airlines created the world's first live-streamed flight around the world using Twitter’s Periscope app. This case study looks at how the brand fused new technology with a clever idea and precise execution to get over a quarter million new likes.


12/04/2016  |  Full story...

Twitter case study: Hellmann’s #ReciTweet creates personalised meals for fridge raiders

This smart piece of social marketing from Hellmann’s in Brazil helped hungry Twitter users make the most of their under-stocked fridges. The campaign sent users personalised recipes based on what was actually in their fridge (with Hellmann’s of course).


18/03/2016  |  Full story...

Twitter fail: Whole Foods drops pre-peeled oranges after social media backlash

In March 2016, supermarket chain Whole Foods sparked a Twitter revolt by selling pre-peeled oranges in plastic containers. This case study looks at the social media fall out.


08/03/2016  |  Full story...

Twitter case study: Watchmaker goes real-time to promote ‘slow living’

German watch Slow brand used Twitter Ads to raise awareness and engage potential customers. This case study looks at how they used smart targeting on the social network to get two times the conversion rate of other channels.

08/03/2016  |  Full story...

Super Bowl case study: How 12 big ads performed on social media

With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media.

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09/02/2016  |  Full story...

Top 10 branded Vines of 2015

Twitter's short form video sharing platform Vine celebrated its third birthday this week.


02/02/2016  |  Full story...

Gourmet Burger Kitchen pulls anti-vegan ads after social media backlash

Gourmet Burger Kitchen sparked controversy this week after a series of poster ads in London led to a social media backlash for criticising vegetarians.

21/01/2016  |  Full story...

Periscope puddle: How brands waded in to a social media spectacle

On a wet Wednesday in the UK, thousands of people tuned in to watch a live stream of a large puddle in Newcastle, with a number of high-profile brands dipping their toes into the Twitter frenzy.

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21/01/2016  |  Full story...

Social influencer case study: #CadburyCraveyard brings old bars back from the dead

For Halloween 2015, Cadbury’s brought back one of its old chocolate bars back from the dead with a social media vote. This case study looks at how the brand generated huge interest on Twitter, with a little unexpected help from a celebrity influencer.

11/11/2015  |  Full story...

Social media case study: Qantas crew wears All Blacks rugby kit after losing Twitter bet

Staff at Australian airline Qantas kept up their end of a bizarre social media bet after New Zealand triumphed in the Rugby World Cup final. This case study looks at how the friendly wager resulted in a victory for both sides on Twitter.

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05/11/2015  |  Full story...

Taco Bell social media ‘Blackout’ drives record app sign-ups

With every major brand trying to make the most noise in social spaces, how do you get people to notice something new? Taco Bell decided to stop making noise altogether. This case study looks at how the US fast food brand shut down its social media accounts to generate hype around its app- driving a huge number of subscribers and making number 22 in the iOS App Store in the process.


23/09/2015  |  Full story...

Instagram case study: KFC parodies rich lifestyle with #LittleMoneyBigFun

To launch their cheapest-ever meal, KFC Romania aimed to prove that you don’t need lots of money to have lots of fun. The fast food brand parodied the #RichKidsOfInstragram with their very own #LittleMoneyBigFun hashtag campaign, powered by a site that challenges fans to pick famous rich kids Instagram photos, and upload your own side-by-side version.


16/09/2015  |  Full story...

Further twitter case studies

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