Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Healthcare And Pharmaceutical case studies: we currently have 64.

Any agency or media owner can submit case studies to our team and these 64 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Content marketing case study: Gillette hijacks search engines with “Ask Dad” campaign

Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father's advice in person can be- getting 6 million YouTube views in the process.


Gillette - Go Ask Dad - Case Study from Jackie Helfgott on Vimeo.


26/10/2016  |  Full story...

SEO case study: Lloyds Pharmacy Online Doctor boosts organic search

Click Consult formulated a search strategy that would help to deliver commercial results across key product areas for LloydsPharmacy Online Doctor, leading to a 144% increase in organic sessions and a 77.59% increase in organic revenue.

06/10/2016  |  Full story...

Video case study: Colgate boosts brand interest 1116% with YouTube push

To promote the innovative new Colgate Optic White Express White toothpaste, Colgate-Palmolive put YouTube at the core of its integrated media and creative campaigns. By overhauling its marketing strategy and investing more heavily in digital, Colgate scored big and "will never look back."

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07/09/2016  |  Full story...

Cannes Case Study: P&G’s controversial ‘leftover women’ documentary gets 2.5m views

Chinese Skincare brand SK-II took on the controversial subject of China’s ‘leftover women’ who feel pressure to marry before 27. This case study looks at how the video campaign got over 2 million views, winning a Cannes Lion award in the process.


27/06/2016  |  Full story...

Mobile case study: Neutrogena sun activated advertising

Neutrogena wanted to advertise its new Beach Defense sunscreen during sunny days, but didn’t want to limit its media to weather forecast apps. By combining weather- and location-based technology, the brand automatically activated its ads based on real-time UV conditions and distance from Neutrogena retailers to create a relevant, engaging campaign that drove awareness and sales.


23/05/2016  |  Full story...

Instagram case study: Men’s grooming brand boosts sales 14 times over with smart targeting

US-based men’s grooming brand USTRAA developed streamlined, Instagram-worthy creative for its carousel ads to promote its shaving line to its target audience. This case study looks at how the brand made smart use of targeting with its hip, sexy image to boost sales 14 times over.

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17/05/2016  |  Full story...

App case study: Penny the Pirate makes kids’ eye tests fun

OPSM combined traditional and digital media, producing an engaging printed book and app ‘Penny the Pirate’ to highlight vision problems in children. This case study looks at how the Australian optical chain boosted sales 22% by making eye tests fun.


02/03/2016  |  Full story...

Social media marketing case study: Eau Thermale Avène increases its share of voice by 1800%

Eau Thermale Avène is a leading global derma-cosmetic skincare brand dedicated to sensitive skin. Recommended by the likes of GPs, dermatologists, pharmacists and skin experts, Avène products promote the unique therapeutic properties of their thermal spring water in soothing conditions of atopic dermatitis, psoriasis, eczema and burns. This case study looks at how Greenlight’s campaign for Eau Thermale Avène drove two million social impressions within three months.

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23/07/2015  |  Full story...

Laneige display ads get 90% ad recall

Laneige promoted their new Collegen Drink in Hong Kong with an animated PageSkin creative. The campaign delivered 90% brand recall.

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15/07/2015  |  Full story...

Cannes Lions case study: P&G Whisper gets 3m Indian women to ‘Touch the Pickle’

P&G's sanitary brand Whisper aimed to break the taboo in India around menstruation. This case study looks at how the firm came up with a powerful commercial and social media campaign encouraged 2.9 million women pledge to "touch the pickle jar" and defy dated myths- winning a Cannes Lions award for its efforts.

01/07/2015  |  Full story...

Facebook case study: Vicks creates ‘Superlike’ button to find voice of Indonesia

Indonesia is one of the top markets of Facebook, providing a strong platform for Proctor and Gamble to relaunch one of its healthcare brands in the country. This case study looks at how Vicks created a ‘Superlike’ app to use the best social media content to their advantage- generating 7 times more engagement than the best brand pages in the country as a result.

17/03/2015  |  Full story...

Case study: Yves Saint Laurent ‘big’ digital branding pays off

YSL chose PageSkin Plus, with animated sidebars and the campaign video integrated into the large creative header, to promote the launch of their new Gloss Volupté lip gloss. This case study looks at how the luxury beauty brand achieved huge ad recall and brand uplift far above industry benchmarks.

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22/10/2014  |  Full story...

Leukaemia marrow donation – online films and PR creates a brand

A new approach to registering as a marrow donor by combining a government registration process with simple plasters. Online PR, YouTube views, and activity to influence the influencers (in this case through TED talks), unlocked a leap in awareness and an increase in sales of almost 2000%.

10/10/2014  |  Full story...

Eye Mo – experiential water calligraphy events in Singapore, boosted through digital

A perfect example of online amplification of offline experiential PR. In March 2014, shoppers and commuters at the Marina Bay Sands promenade in Singapore were treated to a rare street performance by Singaporean Water Calligraphy Artist, Alew Liew as part an eye drop campaign.

10/10/2014  |  Full story...

Viral case study: Wilkinson Sword claims beards make babies cry

With bushy beards coming back into fashion, how does a shaving brand get rugged hipsters back on their side? This viral video from Wilkinson Sword Germany explains why the hirsute look might not be as fatherly as you might think. The 45-second ad, created by the Labamba Agency in Hamburg, Germany, tracks different fathers first meeting their offspring throughout history- and why a beard can make a bad impression on babies.

18/08/2014  |  Full story...

YouTube case study: Tampon ad throws most awkward party ever (and gets 25 million views)

Who knew a party to celebrate a girl’s first period could be so much fun? This taboo-breaking ad from tampon subscription service HelloFlo has taken the web by storm. In just over three weeks since launch, “First Moon Party” has garnered more than 25 million views. The spot’s also been widely shared on social media, receiving more than 200,000 Facebook interactions and 6000 Tweets.


09/07/2014  |  Full story...

Cannes Mobile winner case study: Grand Prix: Nivea bracelet helps parents track kids

Nivea’s Sun Block ad won the Mobile category at the Cannes Lions International Festival of Creativity. This case study looks at how the brand embraced the growing trend for an ‘Internet of Things’.

25/06/2014  |  Full story...

Zyrtec mobile marketing using apps to boost sales of allergy medication

Zyrtec AllergyCast conducted mobile marketing using apps to learn what people are allergic to and then teach them about the pollen that triggers their symptoms. The app triangulates pollen and weather data from across the U.S. with how specific users are feeling to determine what is causing their allergies.This case study looks at how it became the leading branded allergy app in the US and a top 25 weather app.

02/06/2014  |  Full story...

Head and Shoulders dandruff stunt gets half a million views

To mark Valentines Day 2014, shampoo brand Head & Shoulders partnered with Saatchi & Saatchi in the Philippines to run a hidden camera viral campaign, featuring young men on a blind date with a lady (played by an actress) who has really bad dandruff. The campaign has attracted over 500,000 YouTube views so far, and has been featured in local media, including a talk show.

Brand: Head & Shoulders Sector: FMCG, Health and Beauty | Agency/Partner: Saatchi & Saatchi | Country: Philippines | Objective: brand awareness, consideration and purchase | Format: Video, YouTube, Viral

20/02/2014  |  Full story...

Old Spice returns with ‘intervention’ prank websites

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Old Spice has become famous for pioneering viral video ads, and its latest campaign sees the return of Isaiah Mustafa in a series of prank ads that look set to get consumers sharing in droves. Old Spice has designed 9 spoof pages advertising rather vain products, ranging from a muscle shirt that shapes flab into toned abs and a gold Bluetooth headset, which slowly morph into a video ‘intervention’ from Mustafa.

Brand: Old Spice | Sector: Health and Beauty, FMCG| Country: Global | Objective: brand awareness, consideration and purchase | Format: Social, Email, Video, Viral

11/02/2014  |  Full story...

Interactive first aid video helps ‘save the boy’

In a hard-hitting TV and digital campaign, St Johns Ambulance offered interactive advice on giving first aid to youngsters, in a bid to help boost awareness of potentially life-saving skills. The campaign, created by BBH London, features a TV and YouTube commercial that links to an interactive video adapted for both desktops and smartphones, with instructions on basic first aid. On their smartphone or on the desktop they will then be asked to swipe the screen or click a mouse at various points to help the father carry out first aid and move the boy into the right position to enable him to survive.

View the video ad here:

Brand: St Johns Ambulance | Sector: Healthcare, Public Service Announcment | Country: UK | Partner/agency: BBH London | Objective: brand awareness, consideration and purchase | Format: Video, TV, YouTube

09/10/2013  |  Full story...

Colgate campaign rewards Tweeters with coupons

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In the summer of 2013, Colgate launched Twitter campaign ‘There's Something in Your Tweet', helping people alert people that they have food stuck in their teeth. The Canada-based campaign was created by Union Toronto, letting people send an anonymous alert via Twitter, or if they want to keep it private then they can send a quick email.

Brand: Colgate | Sector: FMCG healthcare | Country: Canada | Agency/Partner: Grand Union Toronto | Objective: brand awareness, consideration and purchase | Format:Twitter, Social media

18/09/2013  |  Full story...

How Ryan Gosling, Dove and Space Oddity went viral: Twitter hunts for formula to web success

Going viral on the internet is a goal for all brands, but is there is secret to becoming a web sensation? This week, Twitter examined three big viral video hits - actor Ryan Gosling 'refusing' to eat cereal, astronaut Chris Hadfield singing Space Oddity and Dove's Real Beauty marketing campaign to demonstrate how internet buzz spreads.

Brand: Dove | Sector: FMCG, Health and Beauty | Country: Global | Objective: brand awareness, consideration and purchase | Format: Twitter, Social media, Video, YouTube

02/09/2013  |  Full story...

Lynx debuts holiday dating app to 'Get Le Girl'

In summer 2013, Lynx launched a humorous dating app to help young men charm women and compete with their friends while on holiday. The Unilever-owned brand created the app, called Get le girl, to assist young men on their quest to meet women while on holiday. The app includes chat up line translations created to help guys master the native tongue and impress local girls.

Brand: Lynx/Axe | Sector: FMCG Healthcare | Country: UK | Partner/agency: TMW | Objective: brand awareness, consideration and purchase | Format: Mobile, app

14/08/2013  |  Full story...

Cannes Lions online video case study: Dove’s Real Beauty Sketches online video wins Cannes Cyber Lions Gold

Dove has been successfully engaging its female target audience with its ‘Campaign for Real Beauty’ for a number of years now. Through the use of innovative and integrated, multi-channel campaigns they have already amassed a significant following online. So to re-engage the audience in the debate needed some exceptional creativity and excellence in advertising communications. This latest activation of the brand communication idea, with one compelling 3 minute video at its heart, has surpasses all previous work and been their most successful yet. In this Cannes Lions online video case study we show you why…

Brand: Dove | Sector: FMCG, Personal care| Country: US and global | Objective: brand consideration and preference | Format: Video

21/06/2013  |  Full story...

Further healthcare and pharmaceutical case studies

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