Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Search case studies: we currently have 76.

Any agency or media owner can submit case studies to our team and these 76 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Display ad case study: Cheapflights “Drag Drop and Go”

Cheapflights launched an image-based search function, Drag, Drop and Go for people wanting to find flights for worldwide events. This case study looks at how the travel site got a 95% clickthrough rate to the site with a quirky interactive banner search campaign


08/08/2017  |  Full story...

Data case study: Whirlpool wins top data prize for ‘Care Counts’ ad

Whirlpool has won top honours at Cannes Lions for data, with a campaign that gave at-risk kids access to clean clothes to help them stay in school.


07/07/2017  |  Full story...

Controversial Burger King Stunt wins top direct marketing prize

A risky “OK Google” prank that went awry for Burger King has won the Direct Grand Prix at the Cannes Festival.

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06/07/2017  |  Full story...

GoCompare campaign shows digital video twice as cost efficient as TV advertising

Insurance comparison website GoCompare extended the reach of its recent ad campaign to occasional or non-TV viewers using digital brand agency Collective’s TV Accelerator (TVA) tool, with results 2.5 times more cost efficient than TV.

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27/06/2017  |  Full story...

Search case study: Purplebricks boosts performance via attribution and smart bidding

With paid search a key channel in generating leads for their hybrid estate agency, Purplebricks look for every opportunity to push their budgets further in search of conversions.

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11/04/2017  |  Full story...

ACR turns Street View into driving test training game

The Automobile Club of Romania (ACR) created Street View Test, the first practice driving test created using Google Street View. Students get to "drive" on the streets of Bucharest while answering multiple choice questions, generating 7,000 tests taken in just 10 days.

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11/04/2017  |  Full story...

Hostelworld boosts efficiency with Dynamic Search Ads

Hostelworld used Dynamic Search Ads (DSA) to plug gaps in their regular keyword-driven campaigns, and achieve maximum coverage of long-tail traffic. This case study looks at how the hostel brand saw conversions rise 13x year-on-year, with conversion rates 6x higher and CPCs 30% lower than those achieved by generic keyword campaigns.

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07/02/2017  |  Full story...

Search case study: Vodafone ‘Structured Snippets” boosts search CTR 100%

Vodafone used structured snippets in Google AdWords to improve ad relevancy, sees click-through rate increases of up to 100%.

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07/02/2017  |  Full story...

Social media case study: ASOS reaches Russian audience through VK and Yandex

Having launched a Russian website and social media presence, ASOS wanted to scale their activity in this market. The online clothing retailer worked with agency Forward 3D to win over 65K fans at a cost of just £0.66 per fan.

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24/01/2017  |  Full story...

Search case study: Clarks boosts conversion rates 130% with smart targeting

Clarks USA increased conversion rates by 130% after implementing Criteo’s advanced bidding technology. The footwear brand’s ecommerce marketing team had been focused on direct response tactics such as paid search and affiliate marketing with modest efforts at performance marketing – but they knew they could be doing more. So, the team partnered with Criteo to increase scale and efficiency.

05/12/2016  |  Full story...

SEO case study: Lloyds Pharmacy Online Doctor boosts organic search

Click Consult formulated a search strategy that would help to deliver commercial results across key product areas for LloydsPharmacy Online Doctor, leading to a 144% increase in organic sessions and a 77.59% increase in organic revenue.

06/10/2016  |  Full story...

Miller's Bakery doubles peak hours sales with Google “Enhanced Campaigns”

Using Google's enhanced campaigns, Miller's Bakery in New Jersey was able to manage bids across devices, locations, and times of day. This more targeted approach led to a significant increase in both online and store traffic, with in-store sales growing by as much as 100% during peak hours. The best part? It's advertising budget didn't budge.

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21/09/2016  |  Full story...

Search case study: Candle retailer gets 1002% ROI with Bing Ads

In less than a month, a candle firm managed to boost its search ads return on investment by a whopping 1002% on Bing Ads through smart keyword marketing. This case study looks at the secret to Diamond Candles' success.

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04/08/2016  |  Full story...

Search case study: Chobani gets 9% sales boost with paid search

Chobani and Nielsen Catalina Solutions teamed up for a Yahoo Search ad campaign that resulted in a 9% lift in yogurt sales and a 1.3% increase in market share.

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21/04/2016  |  Full story...

Content marketing case study: Recruitment agency revamps website to boost conversions by 375%

Recruitment is a competitive sector, so how can one agency stand out from the crowd online? This case study looks at how Property Personnel achieved a significant (375%) increase in conversions for its new website working with Vertical Leap.

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07/03/2016  |  Full story...

Search case study: How Frooition cut marketing costs 65% via smart SEM

Web design firm Frooition increased conversions by 21% while reducing costs by over 65%, working with Google to reduce restrictions based on adverts.

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18/02/2016  |  Full story...

Analytics case study: Behind the scenes video shows how Google revamped Hertz marketing

Over the past year, Hertz partnered with digital agency Forward 3D and Google to identify its key challenges and devise a step-by-step strategy for improving its marketing and sales operations. A series of behind-the scenes videos shows how Google worked with the vehicle hire company to identify how its display ads were undervalued by a massive 400%.

03/02/2016  |  Full story...

Search case study: How SEO generated a 198% increase in traffic and 41% increase in revenue for Feel Unique

Feel Unique is Europe’s largest online retailer of premium beauty products stocking over 500 brands and 18,500 products. In order to succeed in a highly competitive field and stand out online, the beauty retailer enlisted the expertise of SEO agency Builtvisible.

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05/11/2015  |  Full story...

Content marketing case study: How FRHI hotels increased their advertising value by optimising content

FRHI Hotels & Resorts are one of the world’s most luxurious hotel groups; including three leading brands: Fairmont, Swissôtel and Raffles. The group worked with SEO agency Builtvisible to increase coverage and hotel bookings via organic search.

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05/11/2015  |  Full story...

Mobile marketing case study: How Colgate spread a million smiles with its mobile campaign

When Colgate India discovered that 47% of the total population in India had never visited a dentist, they decided to launch a nationwide oral health awareness campaign - Oral Health Month. The programme offered free in-clinic dental check-ups, and to boost awareness Colgate launched the “Spreading a million smiles with a mobile” campaign.


15/10/2015  |  Full story...

Paid search case study: Snickers Google misspellings

In order to build on the success of Snickers’ “You’re Not You When You’re Hungry” campaign, the popular chocolate brand created an original search campaign based around misspelled words. The campaign capitalized on an existing digital behavior, misspelling words, and played on this to imply that users were so hungry they can’t even spell properly.


11/09/2015  |  Full story...

EE proves search ads drive in-store sales

Proving the link between online ads and offline sales is the holy grail of digital marketing. This case study shows how geo-marketing testing with Google, Mobile network EE was able to research its customers path to purchase and found that for every 1 online sale driven through search, it drove an additional 2.6 offline in-store sales.


03/09/2015  |  Full story...

Search marketing case study: Kleenex boosts sales 40% using Google flu data

How do you use Google to tell when someone will catch a cold? This innovative search marketing campaign from Kleenex used keyword data to pinpoint cities nationally with flu outbreaks in real time, boosting tissue sales 40% with a little help from Doctor Google…

19/08/2015  |  Full story...

Video case study: How Dermablend increased brand awareness at the Zero Moment Of Truth (ZMOT)

In 2011 professional make-up brand Dermablend’s video of tattooed model Rick Genest went viral as the video showed Genest appearing to scrub away his skin (actually a Dermablend cover up) to reveal his skeletal tattoos underneath. Dermablend capitalised on a viral video it produced when it worked with Google to take the video to the Zero Moment Of Truth (ZMOT) and create a YouTube masthead campaign.


05/08/2015  |  Full story...

M-commerce case study: How GHD used paid search to optimise its mobile website

This case study looks at how media agency Greenlight worked with GHD, a hair care manufacturer, to implement a mobile strategy to achieve year on year growth in net revenue.

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23/07/2015  |  Full story...

Further search case studies

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