Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Youtube case studies: we currently have 163.

Any agency or media owner can submit case studies to our team and these 163 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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YouTube case study: Hotpoint & Jamie Oliver show viewers how to #LoveYourKitchen

Hotpoint and Jamie Oliver use TrueView and Google Preferred to connect with YouTube’s passionate audience of foodies.

07/02/2017  |  Full story...

Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political

Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action. This case study looks at the 10 best commercials that aired during the 2017 final.

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07/02/2017  |  Full story...

Video case study: Mountain Dew gets weird with “PuppyMonkeyBaby”

PepsiCo’s Mountain Dew’s Super bowl ad was certainly one of the strangest of the year, but, with 27 million YouTube views, it’s “PuppyMonkeyBaby” hybrid was also one of the most successful.


15/12/2016  |  Full story...

Gaming case study: Arnie sparks mayhem in Mobile Strike elavator

Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016.

15/12/2016  |  Full story...

Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury's wins Brits’ hearts)

John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally - but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today.

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06/12/2016  |  Full story...

Video case study: Coke pits Hulk against Ant Man in Super Bowl smash

To mark the 2016 Super Bowl, Coke teamed up with Marvel to create a fun super- hero mash-up- pitching Ant Man against the Hulk.

10/11/2016  |  Full story...

YouTube case study: Nike gets emotional to celebrate historic Cubs win

This week saw a historic event in the world of baseball: the Chicago Cubs won the World Series for the first time in 108 years. Nike marked the occasion with the emotional video as that amassed 1 million YouTube views in less than a day.

07/11/2016  |  Full story...

YouTube case study: Wendy’s "click your own adventure" BBQ boosts purchase intent

To build love among an audience that had shifted interests and media behaviours, Wendy’s had to reinvent its marketing strategy from the ground up. This meant transforming its approach (and media plan) from spending less than 5% on digital to one where platforms like YouTube anchored its efforts.


02/11/2016  |  Full story...

Secret “stress test” video tackles gender wage gap

This smart online video campaign for P&G’s Secret Deodorant connects 'stress sweat' to generational struggles by addressing the gender pay gap.

26/10/2016  |  Full story...

Content marketing case study: Gillette hijacks search engines with “Ask Dad” campaign

Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father's advice in person can be- getting 6 million YouTube views in the process.


Gillette - Go Ask Dad - Case Study from Jackie Helfgott on Vimeo.


26/10/2016  |  Full story...

Video case study: Colgate boosts brand interest 1116% with YouTube push

To promote the innovative new Colgate Optic White Express White toothpaste, Colgate-Palmolive put YouTube at the core of its integrated media and creative campaigns. By overhauling its marketing strategy and investing more heavily in digital, Colgate scored big and "will never look back."

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07/09/2016  |  Full story...

Case study: Coverfox.com targets forgetful drivers with interactive campaign

Indian insurance firm Coverfox intercepted YouTube for several days and continued with their message until people renewed their insurance. This case study looks at how the firm made smart and fun use of retargeting that was far more effective than a simple email reminder.


01/09/2016  |  Full story...

Charity case study: ‘Donate the Bars’ turns blank spaces into ad estate

When vertical videos are posted on YouTube, two black bars appear on each side- a perfect ad opportunity? This case study looks at how agency J. Walter Thompson (JWT) put some often overlooked ad space to a good cause.


11/08/2016  |  Full story...

Video marketing case study: Volvo tests tough truck by putting a child at the wheel

Volvo's FMX truck is the toughest they've ever built, so the brand demonstrated its durability by letting a child rag one around an obstacle course, getting over 11m YouTube views in the process.

11/08/2016  |  Full story...

Coca-Cola targets millennials with CokeTV YouTube channel

Coca-Cola has created popular YouTube channels in Europe, working with popular YouTube vloggers to take its CokeTV channel to the UK, Germany, France and Spain as the FMCG giant ramps up its content marketing strategy as a new way to engage teens with authentic “eye-level” communication.


21/07/2016  |  Full story...

Video marketing case study: How BMW created the most watched Canadian car brand film ever

To generate hype for its latest car series, BMW turned to programmatic and digital media to reach the right people at the right time. This case study looks at how the auto brand managed to generate over 5 million YouTube views in a short span of time through smart, well-timed targeting.


08/06/2016  |  Full story...

Video case study: Remarketing pays off for Three’s #makeitright YouTube campaign

Three, with their puppet hero Jackson, wanted to raise awareness of the #makeitright campaign and their brand. Using Google Preferred, TrueView and the very latest techniques in remarketing they achieved "mind-blowing" results that lifted brand metrics, including ad recall and brand search interest.

12/05/2016  |  Full story...

Super Bowl case study: How 12 big ads performed on social media

With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media.

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09/02/2016  |  Full story...

Viral video marketing case studies: the 25 best virals of 2015

From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. To round off the year, we’ve assembled our 25 favourite virals from around the world for your viewing pleasure…

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08/12/2015  |  Full story...

Case study: Android ‘Friends Furever’ becomes most shared viral ever

In February 2015, Google’s Android ramped up the cuteness overload for its follow up ad to ‘Be Together, Not The Same’. But by pairing unlikely animals, the mobile operating system drove home a powerful message that helped it become the most shared ad ever.

26/11/2015  |  Full story...

Content marketing case study: Viral prank surprises shoppers by showing their 'Disney side'

What happens when Mickey, Minnie, Goofy, Ana, Elsa, Olaf, Cinderella, Buzz Lightyear and other Disney Characters magically surprise unsuspecting shoppers? This viral video from Disney caused a huge buzz in February 2015, getting 5 million YouTube views in the process.

18/11/2015  |  Full story...

Content marketing case study: How Barbie targeted millennial parents with new digital ad

Barbie is already hugely popular with young girls everywhere, but for their new ad campaign toy manufacturer Mattel is targeting young parents.


15/10/2015  |  Full story...

Influencer marketing: Marriott hotels

Influencer marketing is becoming a greater part of the digital marketing mix, as brands look to key advocates to spread the word. This case study will look at how Marriott hotels are leading the way with content marketing by collaborating with key influencers.

16/09/2015  |  Full story...

Cannes Lions case study: Under Armour kicks its way to the top

This year’s Grand Prix winner of the Cannes Lions 2015 Cyber category was sports apparel brand Under Armour for their “I will what I want” advert. The advert featured super model Giselle Bundchen and was created by New York based advertising agency Droga5.

I WILL WHAT I WANT - Gisele Bundchen - Website Case Study from John McKelvey on Vimeo.


02/07/2015  |  Full story...

Cannes Lions case study: Geico wins top prize for ‘unskippable’ pre-roll ads

All too often, YouTube ads are not tailored to pre-roll, meaning that viewers are likely to skip because they are given little incentive to continue watching. The case study looks at how US car insurance firm Geico generated 725,000 unaided YouTube views in one day by playing on the format, winning the 2015 Canes Lions Grand Prix in the process.


01/07/2015  |  Full story...

Further youtube case studies

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