Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Sport case studies: we currently have 100.

Any agency or media owner can submit case studies to our team and these 100 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Case study: How AI-based ecommerce personalisation tech helped a golf retailer increase online order values by 18%

Function18 doubled its on-site engagement and made visitors 1.3x more likely to buy with newly launched Nosto technology that delivers a ‘personalised store to every customer’.

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18/09/2018  |  Full story...

Allied Irish Banks brings Gaelic Football to millions of new fans on YouTube

As sponsor of the GAA Football Championship, AIB set itself the goal of becoming the most admired sponsor in sport in Ireland in the summer of 2017. The brand had to compete against dozens of Gaelic football sponsorships, as well as sponsorships around massive events like the Lions Tour and the Irish FIFA World Cup campaign. What’s more, they needed a way to raise Gaelic football’s status – an amateur sport played at a professional level – to a much wider audience.

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10/04/2018  |  Full story...

Top Winter Olympics brands: Samsung wins (but Red Stripe takes unofficial medal)

With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.

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16/03/2018  |  Full story...

Social media case study: Crock-Pot wins Super Bowl (without a commercial)

US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.

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13/02/2018  |  Full story...

Top 10 Super Bowl ads: Pepsi gets most social buzz

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.

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09/02/2018  |  Full story...

Budweiser revives a Brazilian basketball legend to share its core values

“Being true to your choices is what makes you an icon”. Oscar Schmidt is a retired Brazilian basketball legend who mostly played in his country and in Europe between the 80s-90s. The all-time leading scorer in the history of basketball was naturally drafted to play in the NBA in 1984 but due to an old ruling which prohibited playing for the NBA and any other team, he rejected the offer so he would be allowed to play for his national team. He chose the “hard way” to become a famous player so in 2016, Budweiser who sponsors the NBA in Brazil partnered with ESPN to give Oscar a remarkable tribute and the challenge he always deserved at a time where Brazil got suspended from international competitions by the FIBA.

03/01/2018  |  Full story...

Ecommerce case study: Under Armour revamps shopping with Google insights

Sportswear brand Under Armour had 16,000 items are advertised on Google Shopping and invested in campaign optimisation to increase visibility and improve insights into its ecommerce operations.

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07/11/2017  |  Full story...

Instagram case study: UBI Banca wins over millennials

Italy’s UBI Banca captured millennials’ attention when it promoted its instalment credit card using ads in Instagram Stories, resulting in more than 300 direct enquiries in 3 weeks.

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11/10/2017  |  Full story...

Nike creates “Unlimited Stadium” above Manila

Nike created a high-tech running track over a city block in Manila, Philippines, during the 2016 Olympic Games, where runners could engage in a virtual race against avatars of themselves.


NIKE “Unlimited Stadium” from PrettyGreen on Vimeo.

06/09/2017  |  Full story...

Programmatic case study: How footwear brand BoxFresh smashed Google benchmarks

Men’s footwear brand, Boxfresh worked with digital marketing company, Rakuten Marketing to re-establish its brand in UK and German markets.


04/09/2017  |  Full story...

Gaming case study: Under Armour hacks NBA 2K16 with boosted player stats

US basketball player Stephen Curry emerged as the surprise star of the 2016 NBA season- which meant that the video game was giving him out of date stats. This case study looks at how sports clothing brand Under Armour partnered with the games creators to give Curry a mid-season boost…


Game Changer - Under Armour Droga5 from Benita on Vimeo.


04/08/2017  |  Full story...

Email case study: Artificial intelligence helps sports brand boosts web revenues 8%

Online action sports retailer, FreestyleXtreme used an artificial intelligence (AI) enabled cloud marketing platform to increase revenues and engage more effectively with customers.

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27/06/2017  |  Full story...

Bose boosts Formula One sponsorship with Yahoo takeover

Electronics giant Bose used a branded takeover of the Yahoo Formula One hub to amplify its sponsorship of the Mercedes-AMG Formula One team, getting 154 million impressions in the process.

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17/05/2017  |  Full story...

Gatorade creates unique game with Snapchat to celebrate Serena William’s Grand Slam win

Gatorade partnered with Snapchat to create a unique and memorable way to celebrate Serena William’s record-breaking 23rd Grand Slam victory, with a web view game that allowed players to become Serena and play through each of her Grand Slam victories.

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28/04/2017  |  Full story...

Under Armour encourages consumers to #RuleYourself on Facebook and Instagram

Performance sportswear brand Under Armour wanted to reach millennials with their new campaign #RuleYourself and used Facebook and Instagram ads to deliver great content, including photos and videos to millennials.

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27/04/2017  |  Full story...

Virtual reality case study: Google puts 360 video to the test

For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.

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11/04/2017  |  Full story...

Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political

Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action. This case study looks at the 10 best commercials that aired during the 2017 final.

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07/02/2017  |  Full story...

Video case study: Cristiano Ronaldo loses his powers in Nike ad

Ahead of Euro 2016, Nike Football launched this hugely engaging long-form ad, showing Cristiano Ronaldo switch bodies with an unsuspecting ballboy, in a footballing take on classic film ‘Freaky Friday’.

15/12/2016  |  Full story...

Video case study: Pokemon gets 25m views with first Super Bowl ad

In its Super Bowl debut back in February 2016, Pokemon scored big on YouTube and pre-game hype, paving the way for its hugely popular Pokemon Go! augmented reality game.

10/11/2016  |  Full story...

YouTube case study: Nike gets emotional to celebrate historic Cubs win

This week saw a historic event in the world of baseball: the Chicago Cubs won the World Series for the first time in 108 years. Nike marked the occasion with the emotional video as that amassed 1 million YouTube views in less than a day.

07/11/2016  |  Full story...

Pantene‘ Dad Do’ challenges NFL players style to daughters' hair

This heart-warming video series from P&G’s Pantene hair care brand captured the hearts of many Americans. The multiple awarded Dad-Do campaign has a great message and is likeable and very well executed, getting 7 million YouTube views.

26/10/2016  |  Full story...

Facial tracking shows Hershey’s’ Simone Biles is most engaging US Olympic ad

Hershey’s’, TD Ameritrade and Panasonic are the most engaging Olympic ads, according to a study which tracked people’s facial expressions while they watched them.

05/09/2016  |  Full story...

Email case study: Detroit Pistons sends self-updating emails to fan’s inboxes

This NBA season the Detroit Pistons made innovative use of dynamic emails to keep fans up to date with the latest basketball scores. This case study looks at how the US basketball team got a 49% increase in mobile engagement with live updating emails.

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02/06/2016  |  Full story...

Super Bowl case study: How 12 big ads performed on social media

With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media.

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09/02/2016  |  Full story...

TV fail: Microsoft Surface tablets go offline during live NFL playoff

A $400m sponsorship deal with the NFL backfired this weekend, after Microsoft’s Surface tablets went offline for coaching staff during a live game.

27/01/2016  |  Full story...

Further sport case studies

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