Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Mobile Marketing case studies: we currently have 223.

Any agency or media owner can submit case studies to our team and these 223 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Mobile marketing case study: How Tusker celebrated national sporting achievements and increased sales to a five year high

Brandtone partnered with beer brand Tusker to create the first mobile campaign of its kind to engage Kenyan consumers through mobile to help drive sales, increase brand loyalty and build an opt-in database of consumers who could be communicated with into the future.


10/04/2017  |  Full story...

Mobile case study: O2 boosts store footfall with location-based campaign

Yahoo and Statiq’s first mobile location campaign for O2 increased store footfall by 2.3x for customers exposed to advertising.

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07/04/2017  |  Full story...

Mobile marketing case study: L’Oréal fulfils consumer needs and boosts sales with Make-Up Genius app

L'Oréal Make-Up Genius taps into women´s desires to experiment and play with make-up, and their quest for the perfect selfie. L’Oréal placed beauty at the heart of the mobile device using rich consumer insight and fulfilling a genuine customer need, creating real value.


31/03/2017  |  Full story...

LINE ChatBot case study: Knorr Auntie reply

Foods brand Knorr in Thailand, leveraged ChatBot technology on popular social media and messaging platform LINE to inspire local mothers to cook more at home and increase the usage of Knorr products in their recipes.

31/03/2017  |  Full story...

Snapchat case study: Bud Light combines Snapchat with SXSW festival

With Bud Light’s redesign and new visual identity out in-market, the party was on, and Snapchatters were invited.

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09/03/2017  |  Full story...

Instagram case study: Harley Davidson uses carousel cartoons to win over adventurous Australians

Harley Davidson used Instagram ads to increase awareness and drive relevancy among young, urban riders.

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09/03/2017  |  Full story...

Search case study: Vodafone ‘Structured Snippets” boosts search CTR 100%

Vodafone used structured snippets in Google AdWords to improve ad relevancy, sees click-through rate increases of up to 100%.

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07/02/2017  |  Full story...

Efes Pilsen puts music under the cap in Turkey

Beer brand Efes teamed up with Shazam in Turkey to create an emotional link with its fans. The new brand, called “Müzik Bu Kapağın Altında" - literally “the one with music under its cap” reached 4.5m users who collectively turned in 10 million Shazam sessions.


Music is Under This Cap - Shazam from Instant DCPC on Vimeo.


03/02/2017  |  Full story...

Mobile case study: Royal Canin runs “Offers Factory” for pets in Russia

Pet owners often think of their animals as unique, so Royal Canin put this to good use in Russia with clever personalised e-mail coupons and local offers tailored to each website subscriber. This case study shows how 74% of people whio opened the email went on to the online ordering platform.


03/02/2017  |  Full story...

Mobile payments case study: Coffee chain boosts sales with “frictionless” payments app

Artisan coffee chain Harris + Hoole wanted to give its customers a simple way of paying for their order via an app. This case study looks at how the new app drove 20% of orders in some H+H stores with a quarter of a million check-ins.


03/02/2017  |  Full story...

Deichmann Poland uses Facebook Canvas to boost brand awareness

A century-old family-run footwear business used Facebook’s Canvas format for a highly successful brand awareness campaign in Poland.

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24/01/2017  |  Full story...

Tesco mobile coupon trials pay off big time

Tesco created a mobile coupon solution, running a "test and learn" campaign to generate practical insights to inform future coupon implementation across the UK.


05/01/2017  |  Full story...

Nescafé gives students study break with “Instant Manga” app campaign

How do you sell coffee to people who are never really tired? Nescafe had this challenge when it tried to target the student market in China with and ‘Instant Manga’ study break app.


05/01/2017  |  Full story...

Mobile case study: The Levi’s Campaign that Levi’s Didn’t Create

Instead of telling Chinese consumers what it meant to be “original,” Levi’s took the brave decision to hand over control of its ad creation to its fans, and inspired younger people to create their own version of the “We Are Original” campaign.


05/01/2017  |  Full story...

Twitter case study: Spanish retail app uses smart targeting to boost installs

Spanish retail app Tiendo increased downloads among its target audience, by using Twitter in smart ways to boost engagement.

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04/01/2017  |  Full story...

Video case study: Cristiano Ronaldo loses his powers in Nike ad

Ahead of Euro 2016, Nike Football launched this hugely engaging long-form ad, showing Cristiano Ronaldo switch bodies with an unsuspecting ballboy, in a footballing take on classic film ‘Freaky Friday’.

15/12/2016  |  Full story...

Red Bull creates 'smart payphones' in Brazil

Red Bull gave regular payphones in São Paulo a digital twist. See why its our video viral of the week below.


Red Bull - Smart Payphones from LDC on Vimeo.


01/12/2016  |  Full story...

Fake Instagram profile highlights unseen dangers of drink addiction

Charity Addicte Aide ran a clever Instagram ad campaign this summer, which aimed to raise awareness about alcoholism among young people by creating a fake profile with a troubling secret. This case study looks at how the French organisation made smart use of social media to push a powerful message.

02/11/2016  |  Full story...

World Zombie Day goes viral with Snapchat geo-filters

World Zombie Day London used Snapchat to amplify its message and increase charity donations. This case study looks at how the zombie walk made smart use of geo-filters at key locations in the city to boost donations to homeless charity St Mungo’s.


19/10/2016  |  Full story...

Gamification case study: Emirates bank rewards exercise with better savings via fitness app

Emirates NBD bank made smart use of gamification to promote its savings accounts, by rewarding customer that kept fit with better interest rates via a mobile app.


06/10/2016  |  Full story...

Mobile marketing case study: Stylight works with Shazam for "fashion mag hijack"

Fashion shopping aggregator Stylight used a new feature on the Shazam app to stage a takeover of a fashion magazine, turning a print medium into a digital shopping experience. This case study looks at how the campaign let the brand to demonstrate its offerings, creating hundreds of direct sales opportunities, and reached thousands of fashion lovers in Germany.


29/09/2016  |  Full story...

Indian delivery service boosts app installs with Instagram

Indian hyper-local delivery service Grofer’s used Instagram photo and carousel ads to raise brand awareness and drive installs of its mobile app.

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21/09/2016  |  Full story...

Kitkat boosts local audience in India with Instagram campaign

Global confectionery brand KitKat used Instagram to connect with a passionate audience in India, to drive brand awareness and message association.

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21/09/2016  |  Full story...

Charity case study: ‘Donate the Bars’ turns blank spaces into ad estate

When vertical videos are posted on YouTube, two black bars appear on each side- a perfect ad opportunity? This case study looks at how agency J. Walter Thompson (JWT) put some often overlooked ad space to a good cause.


11/08/2016  |  Full story...

Gaming case study: Verizon takes mobile network to Minecraft

Verizon managed to build a working cell phone within the boundaries of the game. This case study looks at how the mobile network operator generated six million views with no paid media.


11/08/2016  |  Full story...

Further mobile marketing case studies

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