Facebook case study: Country Crock raises purchase consideration by connecting with mums

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To reach members of its target audience, Country Crock in the US created a special tab on its Facebook Page where mums could browse recipes like Easy Mashed Gingered-Carrots and Honey-Orange Mixed Vegetables. As part of the campaign, Premium Ads drove engagement by asking questions such as What’s your family’s favorite vegetable?”Each person’s response created a story in her friends’ news feeds, driving more awareness of the message. People who liked the Page also received a 40-cents-off coupon toward their next Country Crock purchase. On its Page, Country Crock generated more than 1,000 likes and comments per post for many of the campaign-related posts.

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Brand: Country Crock | Country: US Sector:FMCG | Objective: build brand engagement | Format: Facebook

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