Charity case study: Torrent Your Blood Campaign

Digital marketing industry case study library

The Blood Transfusion Service in Russia wanted a digital project that could connect with people in a different kind of way, and what agency SmartNewSolutions came up with was a “Torrent” project, with a twist. In this campaign, the act of torrenting is in some ways similar to the sharing of blood, sometimes you give, sometimes you get. The Torrent Your Blood Campaign launched as a short film, complete with microsite, trailers and social to promote it, the catch was, you could only get it via a torrent.

Watch the video case study below:

More on this case study…
Brand: Blood Transfusion Service | Sector: Charity | Country: Russia | Objective: Build brand engagement, drive donations | Agency/partner; SmartNewSolutions | Format: Social, Display advertising, Video

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy