Facebook case study: Penguin India gets 7000+ event registrations in 2 weeks

Digital marketing industry case study library

The case study details how AliveNow helped Penguin India garner over 7,400 registrations in a 2 week period for the 10-day gala event held in New Delhi. Spring Fever is one of Penguin India's flagship events attended by celebrities like Shobhaa De, Vikas Khanna, Ruskin Bond, Vikram Seth, Ramchandra Guha, etc, who interact with book enthusiasts, aspiring writers and literature lovers. Using various Facebook features like applications, ads and sponsored stories, Penguin India was able to increase awareness, engagement and registrations to the event.

This case study was also featured by Facebook India as their first Facebook success stories case studies in 2013. Only 6 other brands have been featured by Facebook itself.

Read about the camapaign on this Slideshare presentation here;


Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy