Video case study: giffgaff shows caring side of zombies

Digital marketing industry case study library

Mobile network giffgaff’s latest viral campaign depicts a zombie apocalypse… with a twist. Giffgaff is a mobile network run by its members, who are able to participate in the company's business, from customer service to sales to marketing. In return, they get remuneration through a system called "Payback." The new giffgaff ad, created by agency Fallon, shows the caring, sharing side of the undead. The ad concludes with the tagline ‘Don’t be Scared’- suggesting that some fears (for example switching to a lesser known, more unconventional mobile network) can be misplaced. Mobile network giffgaff premiered its three-minute film during the 10.15pm ad break on Channel 4, E4 and Film 4 last week.See the video below (warning: contains scenes of mild gore and random acts of kindness)...

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