Digital Ad Traffic Academy

Digital training workshops for your team

Inventory not available?

What_is_your_key_challengeHere are a few ideas how to tackle this issue:
  1. Be cautious in your predictions
  2. Learn about your site; build up your intuition as to what the traffic levels are in the different zones
  3. Have a contingency; if one site is full can you use behavioural targeting to deliver the extra volume? Can run-of-site be used to deliver part of the volume?
  4. Explore ways to extend the campaign duration, or upweighting the delivery rate within the ad server.
  5. Look for how different creative executions could deliver greater response.
  6. Consider further campaign optimisation techniques.
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