Here are a few ideas how to tackle this issue:
- Be cautious in your predictions
- Learn about your site; build up your intuition as to what the traffic levels are in the different zones
- Have a contingency; if one site is full can you use behavioural targeting to deliver the extra volume? Can run-of-site be used to deliver part of the volume?
- Explore ways to extend the campaign duration, or upweighting the delivery rate within the ad server.
- Look for how different creative executions could deliver greater response.
- Consider further campaign optimisation techniques.
Comments (21)
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Posted on August 7, 2011 11:25 AM
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Posted on June 23, 2011 6:43 PM
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Posted on May 19, 2011 3:33 PM
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Posted on May 18, 2011 5:38 AM
There can be no rainbow without a cloud and storm.
Posted on May 17, 2011 6:39 PM
My interest is in the future because I'm going to spend the rest of my life there.
Posted on May 17, 2011 5:14 PM
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Posted on May 16, 2011 7:39 PM
There is no smoke without fire.
Posted on May 16, 2011 11:30 AM
True blue will never stain.
Posted on May 16, 2011 8:11 AM
Make haste slowly.
Posted on May 16, 2011 12:39 AM
Great cry and little wool.
Posted on May 15, 2011 9:52 PM
The way to hold a husband is to keep him a little jealous; the way to lose him is to keep a little more jealousy.
Posted on May 15, 2011 8:28 PM
The greatest test of courage on earth is to bear defeat without losing heart.
Posted on May 15, 2011 7:02 PM
Dogs that put up many hares kill none.
Posted on May 15, 2011 8:23 AM
I fear the Greeks, even when they bring gifts.
Posted on May 15, 2011 5:36 AM
Divide and rule.
Posted on May 15, 2011 4:13 AM
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Posted on May 15, 2011 2:50 AM
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Posted on May 15, 2011 1:26 AM
Every why has a wherefore.
Posted on May 9, 2011 11:07 PM