Agency: RedEye | Client: The Body Shop | Sector: FMCG | Objective: Customer acqusition | Format: Email and SMS

Digital marketing industry case study library

The Body Shop wanted to find a way to attract customers to specific Love Your Body events. Using Digital Marketeer The Body Shop was communicating with their customer base on a regular basis. They used this form of communication to invite people to register for the Love Your Body events in people’s local areas. A direct mail piece was sent to all registrants advising them of the upcoming events two weeks before the event. An email was sent to 60,000 people one week before the event and followed by an SMS reminder message on the day of the event.

Download Body Shop case study | Ask your Tutor for more insights | Submit your own case studies

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy