Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Digital Marketing Case Study case studies: we currently have 1078.

Any agency or media owner can submit case studies to our team and these 1078 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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P&O Cruises optimises mobile experience

Cunard and P&O Cruises, pioneers of world cruising, partner with Monetate to optimise the mobile checkout process and transform the customer experience.

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18/05/2018  |  Full story...

Hackett boosts online customer service with StoreForce

Upmarket clothes retailer Hackett used StoreForce Workforce Management Plus)platform to increase sales by allowing them to maximise the effectiveness of its sales team.

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18/05/2018  |  Full story...

Heinz lets shoppers ‘eat’ their Instagram posts

Heinz Brazil took Instagram food posts to a new level, with a campaign that actually sent meals pictured on its account to followers.

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18/05/2018  |  Full story...

Search case study: DS Automobiles drives leads up and costs down

Premium brand DS Automobiles worked with Bing Ads and using Remarketing in Paid Search to drive leads up and costs down.

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16/04/2018  |  Full story...

Mobile case study: Gordon’s Gin taps into train data to quench commuter’s thirst

Gordon’s Gin created a campaign that triggered messages to commuters only when their train was delayed. Using telco data combined with engaging messaging, the brand was able to prompt 21% of targeted commuters travelling after 1pm to buy a can of their pre-mixed Gordon’s Gin & Tonic.

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13/04/2018  |  Full story...

Birchbox uses Instagram Stories to turn inspiration into action

Mail-order cosmetic company Birchbox used Canvas ads in Instagram Stories to create a smooth audience journey from inspiration to action.

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13/04/2018  |  Full story...

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). This extended case study puts together some of the best hoaxes from 2018.

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13/04/2018  |  Full story...

Mobile case study: Vodafone tackles stuttering with rap app

Vodafone, in collaboration with DDB & Tribal Amsterdam, the Dutch Stuttering Federation (NFS) and stutter ambassador singer Sanne Hans, has developed an app called ‘Get The Flow’ that helps children to speak more fluently by using specially created rap exercises.

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10/04/2018  |  Full story...

Video case study: Lynx answers Guys’ most-searched questions about being a man

Is it ok for guys to…be the little spoon? Cry? Wear pink? By studying the questions people ask Google, Unilever’s LYNX saw an opportunity to empower young men to be just who they should be—themselves. LYNX and 72andSunny’s YouTube campaign answered some burning questions and helped redefine what it means to be a man.

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10/04/2018  |  Full story...

Allied Irish Banks brings Gaelic Football to millions of new fans on YouTube

As sponsor of the GAA Football Championship, AIB set itself the goal of becoming the most admired sponsor in sport in Ireland in the summer of 2017. The brand had to compete against dozens of Gaelic football sponsorships, as well as sponsorships around massive events like the Lions Tour and the Irish FIFA World Cup campaign. What’s more, they needed a way to raise Gaelic football’s status – an amateur sport played at a professional level – to a much wider audience.

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10/04/2018  |  Full story...

HelloFresh boosts conversions 10% with Google Attribution

With bids for channel and device-attribution attributed values in AdWords, HelloFresh managed to increase conversions by 10%. At the same time, the cost per capita (CPA) was reduced by 6%. Overall, HelloFresh gained a better understanding of the entire customer journey, which is used to optimise budgets, bids, and keywords.

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10/04/2018  |  Full story...

Maggi web series reaches 2 million Snapchatters

Nestle’s Maggi won over a younger audience with a web series about a French Food Tour, hosted on Snapchat. This case study looks at how the cooking seasoning brand reached 2 million people with engaging long-form video content.

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16/03/2018  |  Full story...

KFC Zinger boosts store visits with Snapchat space stunt

This summer, Kentucky Fried Chicken followed through with one of its boldest ideas to date: launching its new Zinger fried chicken sandwich into space. KFC looked to complement the stunt with a campaign that would generate awareness for the Zinger sandwiches, as well as drive visits to their restaurants among 18 to 34 year olds.

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16/03/2018  |  Full story...

Snapchat case study: Adidas drives 18% boost in store visits

Sportswear brand Adidas wanted to embed a positive and creative image with its young audience. This case study looks at how it used Snapchat, via filters, long form video and lenses to drive an 18% boost in store visits.

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16/03/2018  |  Full story...

Top Winter Olympics brands: Samsung wins (but Red Stripe takes unofficial medal)

With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.

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16/03/2018  |  Full story...

Santander uses cross-screen tactics to engage audience

Santander partnered with Google to become the first European finance brand to use YouTube’s latest targeting options in an innovative approach to launching its new brand positioning.

15/03/2018  |  Full story...

L'Oréal delivers precision marketing through DoubleClick

DoubleClick helped L’Oreal to understand the entire customer journey across all publishers and channels


15/03/2018  |  Full story...

Search case study: Dulux proves AdWords ROI is 9:1

Dulux wanted to understand the true impact of AdWords in driving people to physical stores. This case study looks at how the paint retailer used Google AdWords to boost return on investment.

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15/03/2018  |  Full story...

Rama relaunches South African margarine brand with Facebook video ads

Unilever margarine brand Rama used Facebook for the first time for a campaign to relaunch its brand in South Africa, and successfully increased ad recall by 20 points.

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07/03/2018  |  Full story...

Femibion uses Facebook to support product sampling campaign

German health brand Femibion used Facebook lead ads to efficiently deliver product samples to potential customers, with a conversion rate of 35%.

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07/03/2018  |  Full story...

Listerine targets youngsters for Ramadan with Facebook ads

Johnson & Johnson’s mouthwash brand Listerine used Facebook video ads to drive education and awareness about the benefits of mouthwash and its new miswak formula during the Ramadan period.

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07/03/2018  |  Full story...

How MAC Cosmetics identified wasted impressions and increased conversions with people-based marketing

Digital ad campaigns which only rely on cookies for ad targeting can sometimes produce misleading results, wasted impressions and missed conversions. For the launch of MAC’s new eye shadow line, the cosmetics brand used people-based marketing (programmatic media targeting) to improve their campaign targeting and increase ROI.

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13/02/2018  |  Full story...

Social media case study: Crock-Pot wins Super Bowl (without a commercial)

US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.

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13/02/2018  |  Full story...

Sunsilk Vietnam translates “The Language of Hair”

Sunsilk wanted to stand out from the cluttered shampoo market in Vietnam with a new campaign targeting young women in their twenties.

13/02/2018  |  Full story...

Dunkin’ Donuts gets fans to recreate Shark Week

Dunkin’ Donuts partnered with Discovery Channel’s Shark Week with an advertiser-branded interactive experience on Xbox, engaging 120,000 people for an average of 13 minutes.

DUNKIN' DONUTS - SHARK WEEK from rod hassler on Vimeo.

13/02/2018  |  Full story...

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