Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Digital Marketing Case Study case studies: we currently have 989.

Any agency or media owner can submit case studies to our team and these 989 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Case study: Pedigree Found creates useful app for dog owners

Pedigree Found is a real time lost dog app, designed by the dog food manufacturer as a useful service for its target market. If your dog goes missing, dog owners can send out a free alert to people in the area using Google’s ad network, so that they can keep an eye out for your dog.


09/06/2017  |  Full story...

IoT case study: You can now order a pizza by talking to Amazon’s Alexa

Internet users are talking to their phones (and digital assistants) much more, meaning that brands need to prepare for a hands-free future in digital. Following the user trend, Domino’s was the first company in the pizza and quick serve restaurant industry to let its customers order their favourite pizza by speaking to Alexa, the Amazon Echo digital assistant.

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09/06/2017  |  Full story...

Mobile case study: take a selfie and get a personalised skin analysis from Olay

Procter and Gamble (P&G) beauty brand Olay has used AI (Artificial Intelligence) to create a web experience “The Skin Advisor” which analyses your skin using a selfie, asks questions about your skincare regime, and suggests Olay products to help improve the texture, hydration and tone of your face.

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09/06/2017  |  Full story...

Video case study: Heineken’s “Worlds Apart” film gets 13m views in a month

A Heineken video ad caused a buzz on social media in 2017, touted as the ‘ad Pepsi wishes it made’, getting 13 million YouTube videos in a little over a month. This case study looks at how the drinks-brand struck the right tone for a difficult subject… where other brands have failed.

02/06/2017  |  Full story...

Mobile case study: Timberland drives store footfall with location ads

Timberland launched a UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores. This case study looks at how the footwear retailer drove a visitation lift of 6.2% to Timberland stores.

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02/06/2017  |  Full story...

Mobile case study: Eurovision app boosts engagement in Sweden

A new app won the hearts of the Swedish population and revived their nation's favourite song contest. This case study looks at how adding 'hearting' to the voting system of tsong contest, Melodifestivalen turned the behaviour of viewers at home right on its head.

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01/06/2017  |  Full story...

Twitter fail: Walkers pulls interactive selfie ad

In May 2017, Walkers Crisps pulled an interactive video ad after it displayed the faces of mass murderers and child abusers, submitted by internet pranksters. This case study looks at how the food brand learned the hard way about unmoderated user content.

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01/06/2017  |  Full story...

Viral marketing fail: McDonald's pulls controversial video child bereavement ad

McDonald's has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement.

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01/06/2017  |  Full story...

Video marketing fail: Pepsi suffers web backlash for Kendall Jenner 'protest' ad

In April 2017, Pepsi came under fire a video ad where reality TV star Kendall Jenner used a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploited the "Black Lives Matter" movement. This case study looks at what went wrong for the soft drinks giant...

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01/06/2017  |  Full story...

Instagram case study: “Swim Reaper” encourages water safety on Instagram

Young men in New Zealand love doing dumb stuff in the water. But it’s killing them. Water Safety NZ aimed to encourage responsible swimming via social media messages from the Grim Reaper himself.


17/05/2017  |  Full story...

Bose boosts Formula One sponsorship with Yahoo takeover

Electronics giant Bose used a branded takeover of the Yahoo Formula One hub to amplify its sponsorship of the Mercedes-AMG Formula One team, getting 154 million impressions in the process.

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17/05/2017  |  Full story...

Snapchat case study: L’Oréal Paris gets 51% sales boost with social blitz

Beauty brand L’Oreal swapped traditional advertising for real social media buzz to introduce its Pure Clay Masks – and got a 51% sales boost via Snapchat and other social channels.


17/05/2017  |  Full story...

Crisis management case study: United Airlines

In March 2017 United Airlines CEO Oscar Munoz was named U.S. Communicator of the Year by the magazine PR Week. Just one month later, his company’s poor response to a customer incident has turned into a PR disaster, caused its stock to dramatically drop $1bn in value and has placed the entire airline industry under the microscope. Joanna Delaney, Digital Strategy Analyst at Digital Strategy Consulting group, looks at how the situation escalated, explaining how through the power of social media an isolated incident turned into a global PR disaster overnight.

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28/04/2017  |  Full story...

Ted Baker’s new global campaign features innovative 360-degree shoppable film

Ted Baker launched global campaign featuring an innovative 360-degree fully shoppable ad, “Keeping Up With The Bakers” for their Spring 2017 line. Teased in advance with Instagram Stories, the ad allows consumers to explore the Baker home, discover hidden content and buy the items worn by characters.

28/04/2017  |  Full story...

YouTube drives better ROI and sales for Snickers

In summer 2015, Snickers launched another iteration of its ‘You’re Not You When Your Hungry’ campaign, this time featuring Mr Bean for a funny martial arts adventure. During the campaign Mars UK tested a mix of TV and online video (specifically YouTube) to determine if the media plan was optimised to drive the most in-store sales.

28/04/2017  |  Full story...

Gatorade creates unique game with Snapchat to celebrate Serena William’s Grand Slam win

Gatorade partnered with Snapchat to create a unique and memorable way to celebrate Serena William’s record-breaking 23rd Grand Slam victory, with a web view game that allowed players to become Serena and play through each of her Grand Slam victories.

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28/04/2017  |  Full story...

AT&T runs Snap ads campaign for Father’s Day to engage tech-savvy young people

AT&T wanted to create a memorable campaign for Father’s Day that engaged younger, tech savvy people and positioned AT&T’s mobile devices and accessories as great gifts for Dad. Snapchat was the perfect platform to reach and engage this audience.

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28/04/2017  |  Full story...

Under Armour encourages consumers to #RuleYourself on Facebook and Instagram

Performance sportswear brand Under Armour wanted to reach millennials with their new campaign #RuleYourself and used Facebook and Instagram ads to deliver great content, including photos and videos to millennials.

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27/04/2017  |  Full story...

Ford partners with YouTube to make films that identify with car shoppers to drive brand consideration

Ford of Europe wanted to find new ways to connect with potential customers by showing that the brand understood the consumer’s mindset and challenges offered a different buying experience. Ford partnered with Google, YouTube and its global media agency, Global Team Blue) to identify the concerns of consumers based on searches. The brand held a ‘createathon’ in five European markets which produced five unique films.

27/04/2017  |  Full story...

Butlin’s used real time ad personalisation to show holidaymakers that ‘Rain Never Stops Play’

Knowing that their core audience of busy mums and dads lead increasingly mobile-centric lives, Butlin’s relaunched their mobile website and promoted it using a highly-targeted mobile-first search campaign.

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27/04/2017  |  Full story...

Patrón uses virtual reality technology to market artisanal tequila

The Patron Spirits Company is experimenting with new ways to tell the story of their artisanal tequilas using virtual reality. Patron has created a 360-degree video called “The Art of Patron” where viewers can get immersed in the production process in the Hacienda Patrón distillery in the Highlands of Jalisco, Mexico through the eyes of Patron’s signature bee.

27/04/2017  |  Full story...

Social media case study: Wendy's challenges teen to get 18m retweets for free nuggets

A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy's set him a huge social media challenge in exchange for free chicken nuggets for a year.

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11/04/2017  |  Full story...

Search case study: Purplebricks boosts performance via attribution and smart bidding

With paid search a key channel in generating leads for their hybrid estate agency, Purplebricks look for every opportunity to push their budgets further in search of conversions.

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11/04/2017  |  Full story...

ACR turns Street View into driving test training game

The Automobile Club of Romania (ACR) created Street View Test, the first practice driving test created using Google Street View. Students get to "drive" on the streets of Bucharest while answering multiple choice questions, generating 7,000 tests taken in just 10 days.

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11/04/2017  |  Full story...

Virtual reality case study: Google puts 360 video to the test

For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.

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11/04/2017  |  Full story...

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