Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Digital Marketing Case Study case studies: we currently have 1091.

Any agency or media owner can submit case studies to our team and these 1091 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Case study: Orlebar Brown boosts customer lifetime value with personalisation

Premium tailored mens swimwear retailer Orlebar Brown transformed its digital marketing in less than 6 months with Emarsys Marketing to put customers at the centre of the brand experience. This case study looks at how the brand built intimacy at scale leading to a substantial increase in overall customer life-time value.

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10/06/2019  |  Full story...

Case study: Puretec Fitness revamps eCommerce site

Puretec Fitness has demonstrated the value of a well-designed eCommerce site for businesses that have previously relied on third-party marketplaces, after increasing its revenue by 222.53% and transactions by 124.14% within just four months of relaunching its website.

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10/06/2019  |  Full story...

Mobile commerce case study: Cotton Traders boosts mobile conversion rate 24.8%

One of Britain’s most successful home-grown multi-channel retailers, Cotton Traders, has improved its mobile conversion rate and reduced checkout abandonment with a new ecommerce platform from digital commerce agency and systems integrator Astound Commerce.

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10/06/2019  |  Full story...

Monsoon boosts website dwell time 29% with shoppable social function

Monsoon is experiencing an increase in website dwell time following the launch of shoppable social technology on Facebook, Instagram and Twitter.

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25/03/2019  |  Full story...

Ominichannel case study: HP creates in-store experience for online shoppers to get four fold sales boost

Go Instore, HP and Currys PC World joined forces to drive growth in online revenue for HP products achieving up to a 4.5x increase in conversion and positive uplift in average order value.

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25/03/2019  |  Full story...

Case study: How AI-based ecommerce personalisation tech helped a golf retailer increase online order values by 18%

Function18 doubled its on-site engagement and made visitors 1.3x more likely to buy with newly launched Nosto technology that delivers a ‘personalised store to every customer’.

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18/09/2018  |  Full story...

Social media case study: Watch retailer boosts revenues 87% with James Bond campaign

Luxury watch retailer Miltons Diamonds experienced an 87% revenue increase after revising its digital marketing strategy with a James Bond twist.

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18/09/2018  |  Full story...

Web design case study: Why Beauty Bay decided to break the rules

Beauty Bay, one of Europe’s biggest online beauty destinations has had a branding makeover - created by digital-first design agency MERó in partnership with the Beauty Bay in-house team.

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18/09/2018  |  Full story...

Analytics case study: How Five Guys used big data to boost burger sales

Premium burger chain Five Guys is using Looker’s data platform to boost insights and decision making both inside and outside of store locations.

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18/09/2018  |  Full story...

Sponsorship case study: Love Island fuels fashion growth for MissGuided

Reality show Love Island UK series helped the show’s official sponsor Missguided, double website visits from the television show’s fans. This case study looks at how the clothes retailer, and other brands in the 'fast fashion' industry got a boost from the popularity of the ITV show.

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14/08/2018  |  Full story...

Analytics case study: How Viber increased messaging by 15% for one billion users

Messaging app, Rakuten Viber, shifted their innovation strategy from being product-centric to user-centric. As a result, the messaging platform increased overall engagement by 15% for its one billion registered global users.

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14/08/2018  |  Full story...

How Temple Spa doubled mobile revenue by adapting to online shopper preferences

Temple Spa doubled mobile revenue after upgrading its ecommerce operation in line with how customers prefer to shop. This case study looks at how the luxury skincare and spa brand worked with ecommerce agency Gene to get a 67% increase in mobile conversion rate over the same period.

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14/08/2018  |  Full story...

Video case study: KFC spoofs vlogger trend with fake ‘Clean Eating’ Burger

Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.

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07/06/2018  |  Full story...

PO Cruises optimises mobile experience

Cunard and P&O Cruises, pioneers of world cruising, partner with Monetate to optimise the mobile checkout process and transform the customer experience.

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18/05/2018  |  Full story...

Hackett boosts online customer service with StoreForce

Upmarket clothes retailer Hackett used StoreForce Workforce Management Plus)platform to increase sales by allowing them to maximise the effectiveness of its sales team.

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18/05/2018  |  Full story...

Heinz lets shoppers ‘eat’ their Instagram posts

Heinz Brazil took Instagram food posts to a new level, with a campaign that actually sent meals pictured on its account to followers.

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18/05/2018  |  Full story...

Search case study: DS Automobiles drives leads up and costs down

Premium brand DS Automobiles worked with Bing Ads and using Remarketing in Paid Search to drive leads up and costs down.

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16/04/2018  |  Full story...

Mobile case study: Gordon’s Gin taps into train data to quench commuter’s thirst

Gordon’s Gin created a campaign that triggered messages to commuters only when their train was delayed. Using telco data combined with engaging messaging, the brand was able to prompt 21% of targeted commuters travelling after 1pm to buy a can of their pre-mixed Gordon’s Gin & Tonic.

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13/04/2018  |  Full story...

Birchbox uses Instagram Stories to turn inspiration into action

Mail-order cosmetic company Birchbox used Canvas ads in Instagram Stories to create a smooth audience journey from inspiration to action.

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13/04/2018  |  Full story...

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). This extended case study puts together some of the best hoaxes from 2018.

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13/04/2018  |  Full story...

Mobile case study: Vodafone tackles stuttering with rap app

Vodafone, in collaboration with DDB & Tribal Amsterdam, the Dutch Stuttering Federation (NFS) and stutter ambassador singer Sanne Hans, has developed an app called ‘Get The Flow’ that helps children to speak more fluently by using specially created rap exercises.

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10/04/2018  |  Full story...

Video case study: Lynx answers Guys’ most-searched questions about being a man

Is it ok for guys to…be the little spoon? Cry? Wear pink? By studying the questions people ask Google, Unilever’s LYNX saw an opportunity to empower young men to be just who they should be—themselves. LYNX and 72andSunny’s YouTube campaign answered some burning questions and helped redefine what it means to be a man.

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10/04/2018  |  Full story...

Allied Irish Banks brings Gaelic Football to millions of new fans on YouTube

As sponsor of the GAA Football Championship, AIB set itself the goal of becoming the most admired sponsor in sport in Ireland in the summer of 2017. The brand had to compete against dozens of Gaelic football sponsorships, as well as sponsorships around massive events like the Lions Tour and the Irish FIFA World Cup campaign. What’s more, they needed a way to raise Gaelic football’s status – an amateur sport played at a professional level – to a much wider audience.

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10/04/2018  |  Full story...

HelloFresh boosts conversions 10% with Google Attribution

With bids for channel and device-attribution attributed values in AdWords, HelloFresh managed to increase conversions by 10%. At the same time, the cost per capita (CPA) was reduced by 6%. Overall, HelloFresh gained a better understanding of the entire customer journey, which is used to optimise budgets, bids, and keywords.

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10/04/2018  |  Full story...

Maggi web series reaches 2 million Snapchatters

Nestle’s Maggi won over a younger audience with a web series about a French Food Tour, hosted on Snapchat. This case study looks at how the cooking seasoning brand reached 2 million people with engaging long-form video content.

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16/03/2018  |  Full story...

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