Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Digital Marketing Case Study case studies: we currently have 959.

Any agency or media owner can submit case studies to our team and these 959 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Ecommerce case study: Ted Baker turns catalogue into spy film

An inventive use of mobile voice search and TrueView Shoppable Videos on YouTube brought Ted Baker’s campaign to life, turning regular clothing catalogue into a cinematic espionage movie.

09/03/2017  |  Full story...

KitKat and YouTube create real life “Crossy Road”

KitKat was looking for ways to engage the gaming community and encourage them to turn to the brand for snacking during breaks. Working with JWT London and Google, KitKat developed a concept that gave them a way to talk to gamers directly in gamer language.

09/03/2017  |  Full story...

Snapchat case study: Bud Light combines Snapchat with SXSW festival

With Bud Light’s redesign and new visual identity out in-market, the party was on, and Snapchatters were invited.

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09/03/2017  |  Full story...

Instagram case study: Harley Davidson uses carousel cartoons to win over adventurous Australians

Harley Davidson used Instagram ads to increase awareness and drive relevancy among young, urban riders.

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09/03/2017  |  Full story...

Video case study: “Rings” horror stunt terrifies late night TV shoppers (and gets 250m views)

To market the new horror movie "Rings," the makers Paramount scared the living daylights out of shoppers at an electronics store in White Plains, New York, becoming a massive social media success in the process.

09/03/2017  |  Full story...

Twitter fail: How London Dungeon created a social media horror story

The London Dungeon has issued an apology after the tourist attraction’s PR team posted “offensive” Valentine’s Day jokes about fat women, sexually transmitted disease and dead prostitutes on its official social media accounts.

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09/03/2017  |  Full story...

Digital marketing and Fashion: How brands and influencers use London Fashion Week

London Fashion Week 2017 was a major evejnt in the fashion industry, with designers and influencers flocking to social media. Socialbakers looks at the Instagram stats...

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09/03/2017  |  Full story...

Valentine's day: Top 10 brands on social media

For Valentine's Day 2017, Kylie Cosmetics and Jetstar Asia generated most social media buzz, according to new data from Socialbakers.

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09/03/2017  |  Full story...

Facebook case study: Iglo brings a food tradition back to life

Frozen food brand Iglo partnered with Facebook to reach a wide audience with personalised creative, which strengthened emotional bonds with consumers and revitalised an old tradition: eating fish on Fridays.

07/03/2017  |  Full story...

Hostelworld boosts efficiency with Dynamic Search Ads

Hostelworld used Dynamic Search Ads (DSA) to plug gaps in their regular keyword-driven campaigns, and achieve maximum coverage of long-tail traffic. This case study looks at how the hostel brand saw conversions rise 13x year-on-year, with conversion rates 6x higher and CPCs 30% lower than those achieved by generic keyword campaigns.

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07/02/2017  |  Full story...

Search case study: Vodafone ‘Structured Snippets” boosts search CTR 100%

Vodafone used structured snippets in Google AdWords to improve ad relevancy, sees click-through rate increases of up to 100%.

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07/02/2017  |  Full story...

YouTube case study: Hotpoint & Jamie Oliver show viewers how to #LoveYourKitchen

Hotpoint and Jamie Oliver use TrueView and Google Preferred to connect with YouTube’s passionate audience of foodies.

07/02/2017  |  Full story...

Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political

Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action. This case study looks at the 10 best commercials that aired during the 2017 final.

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07/02/2017  |  Full story...

Efes Pilsen puts music under the cap in Turkey

Beer brand Efes teamed up with Shazam in Turkey to create an emotional link with its fans. The new brand, called “Müzik Bu Kapağın Altında" - literally “the one with music under its cap” reached 4.5m users who collectively turned in 10 million Shazam sessions.


Music is Under This Cap - Shazam from Instant DCPC on Vimeo.


03/02/2017  |  Full story...

Mobile case study: Royal Canin runs “Offers Factory” for pets in Russia

Pet owners often think of their animals as unique, so Royal Canin put this to good use in Russia with clever personalised e-mail coupons and local offers tailored to each website subscriber. This case study shows how 74% of people whio opened the email went on to the online ordering platform.


03/02/2017  |  Full story...

Mobile payments case study: Coffee chain boosts sales with “frictionless” payments app

Artisan coffee chain Harris + Hoole wanted to give its customers a simple way of paying for their order via an app. This case study looks at how the new app drove 20% of orders in some H+H stores with a quarter of a million check-ins.


03/02/2017  |  Full story...

Deichmann Poland uses Facebook Canvas to boost brand awareness

A century-old family-run footwear business used Facebook’s Canvas format for a highly successful brand awareness campaign in Poland.

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24/01/2017  |  Full story...

Social media case study in China: KLM takes Miffy on world tour

KLM Royal Dutch Airlines launched a social campaign especially for the Chinese market with popular cartoon rabbit Miffy as the star.

24/01/2017  |  Full story...

Social media case study: ASOS reaches Russian audience through VK and Yandex

Having launched a Russian website and social media presence, ASOS wanted to scale their activity in this market. The online clothing retailer worked with agency Forward 3D to win over 65K fans at a cost of just £0.66 per fan.

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24/01/2017  |  Full story...

Twitter fail: British Gas in hot water over "tacky" Bowie tweet

A British Gas customer service tweet marking the anniversary of David Bowie's death has sparked a Twitter frenzy.

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10/01/2017  |  Full story...

The 12 worst marketing fails of 2016: Rogue chatbots, tasteless burgers and Google fools itself

As 2016 draws to a close, we look as some of the biggest marketing blunders of the year. From Microsoft's chatbot going rogue on Twitter to Gmail's backfiring April Fool's joke, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2017...

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10/01/2017  |  Full story...

Tesco mobile coupon trials pay off big time

Tesco created a mobile coupon solution, running a "test and learn" campaign to generate practical insights to inform future coupon implementation across the UK.


05/01/2017  |  Full story...

Nescafé gives students study break with “Instant Manga” app campaign

How do you sell coffee to people who are never really tired? Nescafe had this challenge when it tried to target the student market in China with and ‘Instant Manga’ study break app.


05/01/2017  |  Full story...

Mobile case study: The Levi’s Campaign that Levi’s Didn’t Create

Instead of telling Chinese consumers what it meant to be “original,” Levi’s took the brave decision to hand over control of its ad creation to its fans, and inspired younger people to create their own version of the “We Are Original” campaign.


05/01/2017  |  Full story...

Twitter case study: Spanish retail app uses smart targeting to boost installs

Spanish retail app Tiendo increased downloads among its target audience, by using Twitter in smart ways to boost engagement.

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04/01/2017  |  Full story...

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