Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Digital Marketing Case Study case studies: we currently have 1110.

Any agency or media owner can submit case studies to our team and these 1110 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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AR gaming case study: Ruffles unites brazil youth with Amigo AR game

Amid a recession and decline sales in Brazil, Ruffles developed a mobile augmented reality game and social media campaign to win over teenagers by creating more moments of friendship.

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19/09/2019  |  Full story...

Chatbot case study: Reckitt Benkiser creates educates India’s Youth on Healthy Sex with RexBot

Condom brand Durex developed a chatbot that shared content about sex with young Indian consumer through Facebook messenger, in a bid to boost safe sex awareness across the country and boost sales.

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19/09/2019  |  Full story...

Instagram case study: Nescafé boost brand awareness 6% fold new cold coffee product

A new cold coffee product for Nescafé in the UK ran a brand lift study to discover the most effective targeting strategy and found that its ads in Instagram Stories had achieved a 6-point lift in awareness.

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19/09/2019  |  Full story...

Ice Cream brand boosts brand recall with Facebook competition

Czech food wholesaler Amplex increased awareness of its ice cream brand by 7 points when it used Facebook video ads to entice people to enter its promotional contest.

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02/09/2019  |  Full story...

YouTube case study: Babybel drives store sales with smart targeting

Bel UK set out with the ambition to “save snacktime” in the UK with a healthier alternative within savoury snacks. Focusing on their hero brand Mini Babybel, the team’s challenge was to evolve the small cheese beyond a typical kids’ lunchbox choice to appeal to people of all ages.

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02/09/2019  |  Full story...

Facebook case study: Carrefour raises awareness during Ramadan in Middle East

The local franchisee of French retailer Carrefour enjoyed significant boosts to brand awareness and online sales after running Facebook and Instagram ads during Ramadan in United Arab Emirates and Saudi Arabia.

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02/09/2019  |  Full story...

Doconomy’s pollution cutting credit card wins Cannes Grand Prix

The Do Black card is a radical solution to expanding carbon footprints- a credit card that won’t let you buy anything else after you’ve hit your annual carbon limit.

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04/07/2019  |  Full story...

Cannes Lions winner: Volvo brings car safety for all with EVA Intitiative

To improve gender equality in all cars, Forsman & Bodenfors launched a global campaign called The EVA Initiative together with Volvo Cars, in which 40 years of research was shared with the world, winning the Cannes Lion Grand Prix for Creative Strategy in 2019.

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04/07/2019  |  Full story...

Cannes Lions winner: GSK wins top pharma prize for WeChat health testing tool

GlaxoSmithKline shone a light on Chronic Obstructive Pulmonary Disease with a smart health camapign on WeChat in China, winning the top Cannes Lions Grand Prix in the pharma category in the process.

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04/07/2019  |  Full story...

Cannes Lions winner: How Nike gambled with politics for a big win

Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?

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02/07/2019  |  Full story...

Cannes winner: Burger King’s ‘Whopper Detour’ takes top direct marketing prize

Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonald's.

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02/07/2019  |  Full story...

Cannes Lions winner: Gillette breaks down ‘Shaving Stereotypes’ in India

Shaving brand Gillette picked up an award in the music category at Cannes Lions, for a campaign that tackled shaving stereotypes in India.

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02/07/2019  |  Full story...

Cannes Lions: KFC 'Pocket Franchise' app wins two Gold Lions in Mobile

Fast food chain KFC has been awarded with a Mobile Gold Lion at Cannes Lions for its "Pocket Franchise" campaign in China.

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02/07/2019  |  Full story...

Cannes Lions winner: Carrefour 'Black Supermarket' wins Creative Effectiveness

This social media, ecommerce and retail campaign from Carrrefour saw the French supermarket giant not only boost sales, but it actually changed EU laws in the process. See why it won a top prize at Cannes Lions below...

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02/07/2019  |  Full story...

Cannes Lions winner: Black & Abroad 'Go back to Africa' scoops top data prize

This year's Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the "Go back to Africa" slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.

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02/07/2019  |  Full story...

Cannes Lions winner: Wendy’s wins social top prize for ‘Keeping Fortnite Fresh’ campaign

Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh” game, demonstrating the evils of frozen beef. This case study looks at how the US fast food chain helped win the top social prize at Cannes 2019.

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02/07/2019  |  Full story...

Cannes Lions winner: Microsoft adaptive controller brings gaming to everyone

Developed in partnership with the accessibility community, the Xbox Adaptive Controller enables gamers to customise their controller set-up in a manner that works best for them. The campaign won a prestigious Cannes Lions award.

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02/07/2019  |  Full story...

Cannes Lions winner: Libresse embraces female taboos with 'Viva La Vulva'

This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.

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02/07/2019  |  Full story...

Cannes Lions winner: Ikea wins Health innovation award for “ThisAbles”

Ikea has taken the top prize in the Health category at this year’s Cannes Lions festival for “ThisAbles,” a suite of product adaptors that make the company's furniture and goods accessible to those with disabilities.

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02/07/2019  |  Full story...

Case study: Orlebar Brown boosts customer lifetime value with personalisation

Premium tailored mens swimwear retailer Orlebar Brown transformed its digital marketing in less than 6 months with Emarsys Marketing to put customers at the centre of the brand experience. This case study looks at how the brand built intimacy at scale leading to a substantial increase in overall customer life-time value.

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10/06/2019  |  Full story...

Case study: Puretec Fitness revamps eCommerce site

Puretec Fitness has demonstrated the value of a well-designed eCommerce site for businesses that have previously relied on third-party marketplaces, after increasing its revenue by 222.53% and transactions by 124.14% within just four months of relaunching its website.

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10/06/2019  |  Full story...

Mobile commerce case study: Cotton Traders boosts mobile conversion rate 24.8%

One of Britain’s most successful home-grown multi-channel retailers, Cotton Traders, has improved its mobile conversion rate and reduced checkout abandonment with a new ecommerce platform from digital commerce agency and systems integrator Astound Commerce.

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10/06/2019  |  Full story...

Monsoon boosts website dwell time 29% with shoppable social function

Monsoon is experiencing an increase in website dwell time following the launch of shoppable social technology on Facebook, Instagram and Twitter.

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25/03/2019  |  Full story...

Ominichannel case study: HP creates in-store experience for online shoppers to get four fold sales boost

Go Instore, HP and Currys PC World joined forces to drive growth in online revenue for HP products achieving up to a 4.5x increase in conversion and positive uplift in average order value.

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25/03/2019  |  Full story...

Case study: How AI-based ecommerce personalisation tech helped a golf retailer increase online order values by 18%

Function18 doubled its on-site engagement and made visitors 1.3x more likely to buy with newly launched Nosto technology that delivers a ‘personalised store to every customer’.

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18/09/2018  |  Full story...

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