Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

Digital Marketing Case Study case studies: we currently have 1067.

Any agency or media owner can submit case studies to our team and these 1067 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

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Maggi web series reaches 2 million Snapchatters

Nestle’s Maggi won over a younger audience with a web series about a French Food Tour, hosted on Snapchat. This case study looks at how the cooking seasoning brand reached 2 million people with engaging long-form video content.


16/03/2018  |  Full story...

KFC Zinger boosts store visits with Snapchat space stunt

This summer, Kentucky Fried Chicken followed through with one of its boldest ideas to date: launching its new Zinger fried chicken sandwich into space. KFC looked to complement the stunt with a campaign that would generate awareness for the Zinger sandwiches, as well as drive visits to their restaurants among 18 to 34 year olds.


16/03/2018  |  Full story...

Snapchat case study: Adidas drives 18% boost in store visits

Sportswear brand Adidas wanted to embed a positive and creative image with its young audience. This case study looks at how it used Snapchat, via filters, long form video and lenses to drive an 18% boost in store visits.


16/03/2018  |  Full story...

Top Winter Olympics brands: Samsung wins (but Red Stripe takes unofficial medal)

With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.


16/03/2018  |  Full story...

Santander uses cross-screen tactics to engage audience

Santander partnered with Google to become the first European finance brand to use YouTube’s latest targeting options in an innovative approach to launching its new brand positioning.

15/03/2018  |  Full story...

L'Oréal delivers precision marketing through DoubleClick

DoubleClick helped L’Oreal to understand the entire customer journey across all publishers and channels

15/03/2018  |  Full story...

Search case study: Dulux proves AdWords ROI is 9:1

Dulux wanted to understand the true impact of AdWords in driving people to physical stores. This case study looks at how the paint retailer used Google AdWords to boost return on investment.


15/03/2018  |  Full story...

Rama relaunches South African margarine brand with Facebook video ads

Unilever margarine brand Rama used Facebook for the first time for a campaign to relaunch its brand in South Africa, and successfully increased ad recall by 20 points.


07/03/2018  |  Full story...

Femibion uses Facebook to support product sampling campaign

German health brand Femibion used Facebook lead ads to efficiently deliver product samples to potential customers, with a conversion rate of 35%.


07/03/2018  |  Full story...

Listerine targets youngsters for Ramadan with Facebook ads

Johnson & Johnson’s mouthwash brand Listerine used Facebook video ads to drive education and awareness about the benefits of mouthwash and its new miswak formula during the Ramadan period.


07/03/2018  |  Full story...

How MAC Cosmetics identified wasted impressions and increased conversions with people-based marketing

Digital ad campaigns which only rely on cookies for ad targeting can sometimes produce misleading results, wasted impressions and missed conversions. For the launch of MAC’s new eye shadow line, the cosmetics brand used people-based marketing (programmatic media targeting) to improve their campaign targeting and increase ROI.


13/02/2018  |  Full story...

Social media case study: Crock-Pot wins Super Bowl (without a commercial)

US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.


13/02/2018  |  Full story...

Sunsilk Vietnam translates “The Language of Hair”

Sunsilk wanted to stand out from the cluttered shampoo market in Vietnam with a new campaign targeting young women in their twenties.

13/02/2018  |  Full story...

Dunkin’ Donuts gets fans to recreate Shark Week

Dunkin’ Donuts partnered with Discovery Channel’s Shark Week with an advertiser-branded interactive experience on Xbox, engaging 120,000 people for an average of 13 minutes.

DUNKIN' DONUTS - SHARK WEEK from rod hassler on Vimeo.

13/02/2018  |  Full story...

Mobile case study: Diageo creates AI-powered bartender

With more people hosting smaller house gatherings instead of big, flashy parties, Diageo developed SIMI, the AI-powered bartender, to deliver an engaging, helpful brand experience in India.

13/02/2018  |  Full story...

Top 10 Super Bowl ads: Pepsi gets most social buzz

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.


09/02/2018  |  Full story...

KLM uses people based measurement to prove the impact of its mobile ad spend

Deciding how to split a marketing media budget can be difficult without in depth measurement and insights from previous campaigns. Airline KLM believed that mobile ads were important, but to what extent when the majority of their sales take place on a desktop? KLM needed to set up cross device customer tracking so that they could discover the real impact mobile was having on sales.


09/02/2018  |  Full story...

NET-A-PORTER uses people based measurement results to target their audience and allocate budgets

NET-A-PORTER and MR PORTER are premier online luxury fashion stores. The company wanted to sharpen their campaign plans by finding smarter ways to target their audience and allocate budgets. In order to do this the fashion ecommerce store decided to use people based measurement tools rather than just traditional cookies to gain much deeper insights to their customers path to purchase and in turn allocate media budgets accordingly.


09/02/2018  |  Full story...

Digital marketing in the Middle East: Mondelēz consolidates brand online

When you own multiple brands across a diverse area such as the Middle east, it can be difficult to manage campaigns efficiently. This case study looks at how Mondelez MENA worked with DoubleClick's programmatic solution to consolidate their digital media branding activities.


05/01/2018  |  Full story...

YouTube case study: Omo pushes ‘Dirt is Good’ message to Gulf region

Unilever worked with Google to create a highly targeted YouTube campaign for its Omo detergent brand to the Gulf region. This case study looks at how the campaign reached 16.4 million unique users.

05/01/2018  |  Full story...

Digital pharmaceutical case study: Energy BBDO and Bayer Test ‘The HeroSmiths Theory’

In 2017, Energy BBDO ran a campaign for Bayer, promoting the brand’s aspirin by calling on an ordinary group of people to step up as “HeroSmiths.”

Bayer Aspirin - HeroSmiths - Case Study from Alistair Robertson on Vimeo.

05/01/2018  |  Full story...

Instagram case study: DiGiorno takes on takeaways with ‘Plan A’ pizza story

Pizza maker DiGiorno followed Instagram best practices to develop a teaser video ad and Instagram Story that would encourage people to enjoy its pizza for their next get-together, resulting in an impressive lift in purchase intent.

04/01/2018  |  Full story...

Journalist-powered search engine tackles 'fake news'

French news organisation Liberation decided to take on a fight against fake news and hoaxes to clean the information landscape when the French presidential election entered its final stage in March last year. The result, Liberation took a bold step to stop the bleed and countered the algorithms that connect news article together without considering sources and created the first human search engine by gathering a team of journalists to answer any question asked with curated and sourced information. It started with “Desintox”, an exclusive twitter service before launching Checknews, the slowest search engine on the market, also, its most reliable.


04/01/2018  |  Full story...

Mobile case study: Lego tells Instagram story about new playset

Toy company Lego used Canvas ads in Instagram Stories to increase awareness and sales of its newest playset.


04/01/2018  |  Full story...

Instagram case study: Nestea boost purchase intent with video ads

Iced tea giant Nestea ran a variety of Instagram ads to successfully introduce its new iced tea drinks, achieving a 5-point lift in purchase intent overall.


04/01/2018  |  Full story...

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