Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Digital Marketing Case Study case studies: we currently have 1026.

Any agency or media owner can submit case studies to our team and these 1026 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Instagram case study: UBI Banca wins over millennials

Italy’s UBI Banca captured millennials’ attention when it promoted its instalment credit card using ads in Instagram Stories, resulting in more than 300 direct enquiries in 3 weeks.

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11/10/2017  |  Full story...

Instagram case study: SK-II tests newsfeed ads for optimal ROI

Running ads in Instagram Stories in addition to mobile video ads in Instagram and Facebook News Feed helped the skincare brand SK-II achieve an incremental 13-points of ad recall.

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11/10/2017  |  Full story...

Search case study: How Johnson & Johnson cut cost per unique user by 21%

Beauty brand Le Petit Marseillais recently launched its new range of shower gels, Les P’tits Bonheurs. With the product’s ability to appeal to the senses, Johnson & Johnson France invested heavily in immersive video content to support the launch and create awareness. This case study looks at how a smart search and YouTube campaign saw a 21% improvement in cost per unique user.

11/10/2017  |  Full story...

Chatbot case study: KLM boosts customer interactions 40% with Facebook messenger

KLM added Messenger as a new entry point for customers to ask questions and receive flight information, including boarding passes.The case study looks at how the adoption of AI chatbots helped the airline giant achieve a 40% increase in customer interactions.


10/10/2017  |  Full story...

Paid search remarketing case study: Vodafone and Microsoft

Vodafone worked with Bing to help the telecoms brand drive innovation, improve their search strategy and increase customer acquisition. This case study looks at how the mobile network got 20% increase in its click-through rate and saw a 27% reduction in its cost per click year on year.

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05/10/2017  |  Full story...

Adobe creates Photoshop Halloween murder mystery

To celebrate All Hallows’ Eve, Adobe hosted a little murder mystery challenge for Photoshop users on its Photoshop Facebook page. This case study looks at how the campaign resulted in over 4.8 million impressions and 22k Photoshop downloads of the game.


Adobe Photoshop: Murder Mystery Case Study (full edit) from Edelman West on Vimeo.


03/10/2017  |  Full story...

Twitter case study: Simple Skincare promotes makeup removal on Halloween night

Leveraging the popularity of the Harley Quinn costume during 2016, Simple showed tweeters how easy it is to remove all the Halloween makeup with their product.

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03/10/2017  |  Full story...

Viral marketing case study: Pepsi Max creates monster mirror stunt

For Halloween 2014, Cinemagoers at the Odeon Bayswater in London were given a shock in the venue's toilets as their appearances in mirrors were morphed to look like a Halloween clown. This case study looks at how Pepsi Max made smart use of augmented reality and social media to get the most out of a scary stunt.


03/10/2017  |  Full story...

Email fail: Amazon mistakenly sends baby registry emails

In September 2017, Amazon mistakenly sent out some very confusing emails, telling a large number of customers that someone had bought an item off their baby registry. This case study looks at how even the largest digital giants can make glaring customer data errors.

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29/09/2017  |  Full story...

Whiskas creates Kitten Kollege on YouTube

Whiskas wanted to expand its influence to the kitten category, so its agency partners produced a one-of-a-kind YouTube series, with data informing every step of development. The campaign drove 39m total views and a 47% lift in ad recall for Whiskas.


07/09/2017  |  Full story...

Bensons for Beds works out digital’s impact on in-store sales

Despite being a multi-channel retailer, Bensons for Beds historically only measured the effects of online marketing on online sales. With no way of assessing the impact of digital activities on in-store sales, it wasn’t possible to accurately calculate the return on digital ad spend and to subsequently optimise marketing budget.

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07/09/2017  |  Full story...

Castorama's 'Magic Wallpaper' creates interactive bedtime story

French home improvement retailer Castorama came up with a fabulous idea for kids' bedrooms: interactive wallpaper that you can scan to find a bedtime story.


07/09/2017  |  Full story...

Mobile case study: Quest to Legoland turns car journey into adventure for kids

In the summer of 2016, Legoland launched a location-based GPS adventure for kids to keep the whole car happy on road trips to the theme park in Florida.


Quest to LEGOLAND: Case Study "Storytelling" from EVERETT CHING on Vimeo.


07/09/2017  |  Full story...

Direct Line ‘Fleetlights’ creates brand love with drones

Direct Line positioned itself as an insurance firm that went beyond the norm with a fleet of drones that could light the way for drivers on dangerous unlit roads at night.

07/09/2017  |  Full story...

Nike creates “Unlimited Stadium” above Manila

Nike created a high-tech running track over a city block in Manila, Philippines, during the 2016 Olympic Games, where runners could engage in a virtual race against avatars of themselves.


NIKE “Unlimited Stadium” from PrettyGreen on Vimeo.

06/09/2017  |  Full story...

Charity case study: “Love Story written by a murderer” tackles domestic violence

A women’s charity in Peru took a novel approach to highlight the dangers of domestic abuse, recruiting one of the country’s biggest music stars to record a song written by a murderer before for killed his partner.


06/09/2017  |  Full story...

User generated marketing: Cheetos Museum

No two Cheetos snacks are alike, Pepsico decided to turn its cheesy snack into a piece of art. This case study looks at how the FMCG giant user user generated content and social media in a fun and engaging way to boost brand engagement.


Cheetos Museum from Kristin Graham on Vimeo.


06/09/2017  |  Full story...

Ministry of Sound revamps website to reflect multimedia transformation

Ministry of Sound revamped its website with uSkinned to reflect its evolution from an iconic dance venue to a multimedia hub. This case study looks at how the update boosted conversion rates while freeing up time for staff.

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04/09/2017  |  Full story...

Programmatic case study: How footwear brand BoxFresh smashed Google benchmarks

Men’s footwear brand, Boxfresh worked with digital marketing company, Rakuten Marketing to re-establish its brand in UK and German markets.


04/09/2017  |  Full story...

Chatbot case study: Alzheimer's sufferers remember, by chatting to themselves

The Italian Ministry of Health made smart use of Facebook chatbots to help improve the quality of life of Alzheimer's patients… but chatting to themselves.


08/08/2017  |  Full story...

Snickers ‘Hungerithm’ bases 7/11 prices on internet’s mood

Snickers teamed up with 7/11 for an interactive campaign which saw prices of the brand's flagship chocolate bar lower when the internet got angry.


Snickers Hungerithm from Jackson Harper on Vimeo.

08/08/2017  |  Full story...

Gaming case study: Under Armour hacks NBA 2K16 with boosted player stats

US basketball player Stephen Curry emerged as the surprise star of the 2016 NBA season- which meant that the video game was giving him out of date stats. This case study looks at how sports clothing brand Under Armour partnered with the games creators to give Curry a mid-season boost…


Game Changer - Under Armour Droga5 from Benita on Vimeo.


04/08/2017  |  Full story...

Halloween Facebook Live ad turns viewers into mouse killers

Premiering on Halloween 2016, this quirky campaign from Tomcat Rodent Control followed the tropes of horror movies, but had one major twist: the viewers were the murderers, choosing how each mouse character got killed in real time.

04/08/2017  |  Full story...

Expedia creates social campaign to promote British tourism

Travel firm Expedia partnered with 180LA and Friend Productions on their series of tongue-in-cheek infomercials for Expedia Visit Britain, to create a unique web and mobile experience. Five quirky characters invite users to explore the highlights of London, Manchester, Wales, Cornwall and the Scottish Highlands.


Expedia: Visit Britain from UNIT9 on Vimeo.


04/08/2017  |  Full story...

Coca Cola “Line Up Song” creates football buzz in Egypt

In "The Line-Up Song," Coca-Cola modernised a nursery rhyme to help Egyptians learn the names of players on its national soccer team just ahead of the African Cup of Nations.


04/08/2017  |  Full story...

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