Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Digital Marketing Case Study case studies: we currently have 1104.

Any agency or media owner can submit case studies to our team and these 1104 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Doconomy’s pollution cutting credit card wins Cannes Grand Prix

The Do Black card is a radical solution to expanding carbon footprints- a credit card that won’t let you buy anything else after you’ve hit your annual carbon limit.

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04/07/2019  |  Full story...

Cannes Lions winner: Volvo brings car safety for all with EVA Intitiative

To improve gender equality in all cars, Forsman & Bodenfors launched a global campaign called The EVA Initiative together with Volvo Cars, in which 40 years of research was shared with the world, winning the Cannes Lion Grand Prix for Creative Strategy in 2019.

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04/07/2019  |  Full story...

Cannes Lions winner: GSK wins top pharma prize for WeChat health testing tool

GlaxoSmithKline shone a light on Chronic Obstructive Pulmonary Disease with a smart health camapign on WeChat in China, winning the top Cannes Lions Grand Prix in the pharma category in the process.

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04/07/2019  |  Full story...

Cannes Lions winner: How Nike gambled with politics for a big win

Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?

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02/07/2019  |  Full story...

Cannes winner: Burger King’s ‘Whopper Detour’ takes top direct marketing prize

Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonald's.

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02/07/2019  |  Full story...

Cannes Lions winner: Gillette breaks down ‘Shaving Stereotypes’ in India

Shaving brand Gillette picked up an award in the music category at Cannes Lions, for a campaign that tackled shaving stereotypes in India.

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02/07/2019  |  Full story...

Cannes Lions: KFC 'Pocket Franchise' app wins two Gold Lions in Mobile

Fast food chain KFC has been awarded with a Mobile Gold Lion at Cannes Lions for its "Pocket Franchise" campaign in China.

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02/07/2019  |  Full story...

Cannes Lions winner: Carrefour 'Black Supermarket' wins Creative Effectiveness

This social media, ecommerce and retail campaign from Carrrefour saw the French supermarket giant not only boost sales, but it actually changed EU laws in the process. See why it won a top prize at Cannes Lions below...

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02/07/2019  |  Full story...

Cannes Lions winner: Black & Abroad 'Go back to Africa' scoops top data prize

This year's Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the "Go back to Africa" slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.

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02/07/2019  |  Full story...

Cannes Lions winner: Wendy’s wins social top prize for ‘Keeping Fortnite Fresh’ campaign

Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh” game, demonstrating the evils of frozen beef. This case study looks at how the US fast food chain helped win the top social prize at Cannes 2019.

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02/07/2019  |  Full story...

Cannes Lions winner: Microsoft adaptive controller brings gaming to everyone

Developed in partnership with the accessibility community, the Xbox Adaptive Controller enables gamers to customise their controller set-up in a manner that works best for them. The campaign won a prestigious Cannes Lions award.

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02/07/2019  |  Full story...

Cannes Lions winner: Libresse embraces female taboos with 'Viva La Vulva'

This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.

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02/07/2019  |  Full story...

Cannes Lions winner: Ikea wins Health innovation award for “ThisAbles”

Ikea has taken the top prize in the Health category at this year’s Cannes Lions festival for “ThisAbles,” a suite of product adaptors that make the company's furniture and goods accessible to those with disabilities.

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02/07/2019  |  Full story...

Case study: Orlebar Brown boosts customer lifetime value with personalisation

Premium tailored mens swimwear retailer Orlebar Brown transformed its digital marketing in less than 6 months with Emarsys Marketing to put customers at the centre of the brand experience. This case study looks at how the brand built intimacy at scale leading to a substantial increase in overall customer life-time value.

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10/06/2019  |  Full story...

Case study: Puretec Fitness revamps eCommerce site

Puretec Fitness has demonstrated the value of a well-designed eCommerce site for businesses that have previously relied on third-party marketplaces, after increasing its revenue by 222.53% and transactions by 124.14% within just four months of relaunching its website.

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10/06/2019  |  Full story...

Mobile commerce case study: Cotton Traders boosts mobile conversion rate 24.8%

One of Britain’s most successful home-grown multi-channel retailers, Cotton Traders, has improved its mobile conversion rate and reduced checkout abandonment with a new ecommerce platform from digital commerce agency and systems integrator Astound Commerce.

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10/06/2019  |  Full story...

Monsoon boosts website dwell time 29% with shoppable social function

Monsoon is experiencing an increase in website dwell time following the launch of shoppable social technology on Facebook, Instagram and Twitter.

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25/03/2019  |  Full story...

Ominichannel case study: HP creates in-store experience for online shoppers to get four fold sales boost

Go Instore, HP and Currys PC World joined forces to drive growth in online revenue for HP products achieving up to a 4.5x increase in conversion and positive uplift in average order value.

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25/03/2019  |  Full story...

Case study: How AI-based ecommerce personalisation tech helped a golf retailer increase online order values by 18%

Function18 doubled its on-site engagement and made visitors 1.3x more likely to buy with newly launched Nosto technology that delivers a ‘personalised store to every customer’.

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18/09/2018  |  Full story...

Social media case study: Watch retailer boosts revenues 87% with James Bond campaign

Luxury watch retailer Miltons Diamonds experienced an 87% revenue increase after revising its digital marketing strategy with a James Bond twist.

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18/09/2018  |  Full story...

Web design case study: Why Beauty Bay decided to break the rules

Beauty Bay, one of Europe’s biggest online beauty destinations has had a branding makeover - created by digital-first design agency MERó in partnership with the Beauty Bay in-house team.

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18/09/2018  |  Full story...

Analytics case study: How Five Guys used big data to boost burger sales

Premium burger chain Five Guys is using Looker’s data platform to boost insights and decision making both inside and outside of store locations.

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18/09/2018  |  Full story...

Sponsorship case study: Love Island fuels fashion growth for MissGuided

Reality show Love Island UK series helped the show’s official sponsor Missguided, double website visits from the television show’s fans. This case study looks at how the clothes retailer, and other brands in the 'fast fashion' industry got a boost from the popularity of the ITV show.

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14/08/2018  |  Full story...

Analytics case study: How Viber increased messaging by 15% for one billion users

Messaging app, Rakuten Viber, shifted their innovation strategy from being product-centric to user-centric. As a result, the messaging platform increased overall engagement by 15% for its one billion registered global users.

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14/08/2018  |  Full story...

How Temple Spa doubled mobile revenue by adapting to online shopper preferences

Temple Spa doubled mobile revenue after upgrading its ecommerce operation in line with how customers prefer to shop. This case study looks at how the luxury skincare and spa brand worked with ecommerce agency Gene to get a 67% increase in mobile conversion rate over the same period.

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14/08/2018  |  Full story...

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