Agency: Taglab | Client: Betfair | Sector: Entertainment | Objective: Customer retention | Format: Newsletter

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Betfair is the world's leading online betting exchange. Taglab designs and produces their monthly "In-Play" newsletter. The contents include opinion pieces, event previews, community content, analysis, competitions, hints and tips. The newsletter combines an email and microsite, achieving consistently high clickthrough rates. In a recent issue, 36% of those opening the email clicked through to the microsite.

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