Agency: Taglab | Client: Betfair | Sector: Entertainment | Objective: Customer retention | Format: Newsletter

Digital marketing industry case study library

Betfair is the world's leading online betting exchange. Taglab designs and produces their monthly "In-Play" newsletter. The contents include opinion pieces, event previews, community content, analysis, competitions, hints and tips. The newsletter combines an email and microsite, achieving consistently high clickthrough rates. In a recent issue, 36% of those opening the email clicked through to the microsite.

Download Betfair newsletter case study | Ask your Tutor for more insights | Submit your own case studies

Copyright ©2000-2024 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy