Case Study: Oracle | Media: BBC | Country: SE Asia | Sector: Technology | Objective: Lead generation, targetting | Format: Online Advertising
Oracle are the world's largest producers of enterprise software. In the Autumn of 2008 they launched a banner advertisment campaign with a view to targetting small to mid-sized companies in South-East Asia. The objective was to encourage downloads of eBooks and Whitepapers and, consequently, convert these downloads into sales leads. Through creation of a special landing page and placement of banners on BBC.com and BBC Video on Demand, the campaign generated a significant spike in interest for the company.